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Marketing Business Development Manager information

See Racine, WI salary details

$24.4K

$81.8K

$135.5K

How much do marketing business development manager jobs pay per year?

As of Jul 31, 2026, the average yearly pay for marketing business development manager in Racine, WI is $81,813.00, according to ZipRecruiter salary data. Most workers in this role earn between $56,300.00 and $102,700.00 per year, depending on experience, location, and employer.

How does a Marketing Business Development Manager typically collaborate with sales and product teams to drive business growth?

A Marketing Business Development Manager often acts as a bridge between marketing, sales, and product teams to create cohesive strategies for growth. They work closely with sales teams to align marketing campaigns with lead generation and revenue targets, ensuring messaging resonates with target customers. Additionally, they collaborate with product teams to understand features, benefits, and market fit, translating these insights into compelling marketing materials and go-to-market strategies. Effective communication and cross-functional teamwork are essential for success in this role.

What are Marketing Business Development Managers?

Marketing Business Development Managers are professionals who combine marketing strategies with business development to drive company growth. They identify new business opportunities, build and maintain relationships with clients or partners, and develop marketing plans to expand the company's market presence. Their role often includes market research, lead generation, partnership management, and collaborating with sales and marketing teams to achieve revenue goals. They play a key role in bridging the gap between marketing initiatives and business expansion.

What is the difference between Marketing Business Development Manager vs Sales Manager?

AspectMarketing Business Development ManagerSales Manager
Primary FocusIdentifying new market opportunities and building strategic partnershipsClosing sales and managing client accounts
Required SkillsMarket research, strategic planning, communicationNegotiation, customer relationship management, persuasion
Work EnvironmentMarketing teams, strategic planning sessionsSales teams, client meetings
Common CertificationsMarketing certifications, business development coursesSales certifications, CRM training

While both roles aim to grow company revenue, the Marketing Business Development Manager focuses on exploring new markets and forming strategic alliances, whereas the Sales Manager concentrates on closing deals and maintaining customer relationships. Understanding these differences helps in selecting the right career path or hiring the appropriate professional.

What are the key skills and qualifications needed to thrive as a Marketing Business Development Manager, and why are they important?

To thrive as a Marketing Business Development Manager, you need a solid background in marketing strategy, sales, market analysis, and a relevant degree in business or marketing. Familiarity with CRM systems, digital marketing platforms, and data analytics tools like Salesforce, HubSpot, and Google Analytics is typically required. Excellent interpersonal skills, negotiation abilities, and strategic thinking help professionals excel in building relationships and identifying growth opportunities. These competencies are crucial for driving revenue growth, expanding client bases, and ensuring the long-term success of the business.
What job categories do people searching Marketing Business Development Manager jobs in Racine, WI look for? The top searched job categories for Marketing Business Development Manager jobs in Racine, WI are:
What cities near Racine, WI are hiring for Marketing Business Development Manager jobs? Cities near Racine, WI with the most Marketing Business Development Manager job openings:
Marketing Business Development Manager jobs near you

Business Development Manager, Sales and Marketing

ATI

Cudahy, WI • On-site

Full-time

Re-posted 20 days ago

Job description

Proven to Perform.
From the edges of space to the bottoms of ocean, our materials are proven to perform -- and so is our team. We're hiring high performers as proven as our products. Join us.
ATI is currently seeking a Business Development Manager located at our Cudahy, WI location. In this role, you will identify new business opportunities in Aerospace and Energy end markets which align with ATI's strengths and overall grow strategy. The ideal candidate will quickly identify key aerospace and energy related programs, target customers, develop customer specific strategic value proposition plans and execute on such plans to win profitable new business. A successful Business Development Manager will have strong interpersonal and communication skills along with the ability to quickly grasp ATI's product and process technology capabilities. They need to exhibit a self-starter attitude in identifying and capturing business opportunities in a highly competitive and dynamic environment.
Essential Duties
  • Stay accountable to grow both the customer base and the revenue from strategic targeted growth opportunities.
  • Develop relationships with new or potential customers to establish open dialog and clearly articulate the value proposition ATI Forged Products brings to that customer
  • Coordinate cross-functional input from engineering, quality, marketing, and operations in identifying needs and quoting new business opportunities.
  • Assist in development of annual forecasts and the plans/strategies to achieve company objectives. When appropriate, drive these strategic initiatives into new markets.
  • Develop and maintain strategic plans to grow market share / penetration of Aerospace and Energy primes.
  • Support and collaborate with ATI Business Development teams and other ATI business unit initiatives, including attending and/or coordinating conferences or symposiums.
  • Manage key customer account problems and resolutions. Provide data and reports to customers as needed.
  • Manage new customer development projects, including product offerings and recommended pricing levels.

Basic Requirements
  • B.A. in Engineering, Marketing, Business or related field is required
  • 5+ years of direct customer contact in defense or heavy industrial field sales

Preferred
  • The position requires a working knowledge of metals forming, casting or forging process and engineering concepts.
  • Knowledge of titanium, nickel, and steel alloys is a plus.
  • Prior experience utilizing CRM (Customer Relationship Management) software such as Sales Force, Dynamics 365 or other relative platform

Essential Skills
  • Ability to negotiate commercial deals and obtain profitable orders, through short and long sales cycles.
  • Ability to understand and explain technical processes to educate customers, suppliers, and management.
  • Exceptional analytical, critical thinking, and problem-solving capabilities
  • Excellent oral and written communication skills, with the ability to effectively communicate and influence at all levels of an organization
  • Excellent formal presentation skills, must be comfortable presenting to customers and executive management
  • Proficient in Microsoft Office applications
  • Highly self-motivated and able to manage multiple projects, assignments, and competing priorities.
  • Strong organizational, planning, and project management skills.
  • High level of accountability to follow up and follow through on action items and customer commitments, with a customer service focused mentality.
  • Willingness to travel.

We thrive when the expectations are great, and the barriers are high. We're solving the world's most difficult challenges through materials science. Our advanced, integrated process technologies and proven performers give us a tremendous competitive advantage. When customers systems need to fly higher, dig deeper, stand stronger, and last longer -- anywhere on, above or below the earth -- ATI is proven to perform.
*It is ATI's policy to not provide immigration sponsorship for any of the company's positions.
ATI and its subsidiary companies will provide equal employment opportunities to all applicants without regard to applicant's race, color, religion, sex, sexual orientation, gender identity, genetic information, national origin, age, veteran status, disability status, or any other status protected be federal or state law. The company will provide reasonable accommodations to allow an applicant to participate in the hiring process if so requested.

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