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Marketing Associate Jobs in Rosedale, MD (NOW HIRING)

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Marketing Associate information

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$25.4K

$48.6K

$70K

How much do marketing associate jobs pay per year?

As of Aug 18, 2026, the average yearly pay for marketing associate in Rosedale, MD is $48,633.00, according to ZipRecruiter salary data. Most workers in this role earn between $40,300.00 and $55,600.00 per year, depending on experience, location, and employer.

What does a marketing associate do?

A Marketing Associate supports the marketing team by helping to develop and implement marketing strategies, campaigns, and materials. Their tasks often include conducting market research, analyzing consumer data, coordinating events, managing social media accounts, and assisting with the creation of promotional content. They play an important role in ensuring marketing projects run smoothly and are completed on time. This entry-level position is ideal for those looking to gain experience and build a career in marketing.

What are the key skills and qualifications needed to thrive as a marketing associate, and why are they important?

To thrive as a Marketing Associate, you need a solid grasp of marketing principles, data analysis, and content creation, typically supported by a bachelor’s degree in marketing or a related field. Familiarity with tools like Google Analytics, social media management platforms, and CRM systems is highly beneficial. Strong communication, creativity, and organizational skills help you collaborate effectively and adapt to fast-changing campaigns. These competencies are essential for executing successful marketing strategies and driving measurable business results.

How does a marketing associate typically collaborate with other departments within a company?

Marketing Associates frequently work cross-functionally, collaborating with teams such as sales, product development, and design to execute campaigns and support business objectives. They may coordinate with the sales team to align messaging and gather customer insights, or work alongside the design team to produce visually compelling promotional materials. This role often requires strong communication and project management skills to ensure that marketing initiatives are consistent and integrated across departments, helping to drive overall company success.

What is the difference between Marketing Associate vs Marketing Coordinator?

AspectMarketing AssociateMarketing Coordinator
Required CredentialsBachelor's degree in marketing, communications, or related fieldBachelor's degree in marketing, communications, or related field
Work EnvironmentOffice setting, supporting marketing campaigns and researchOffice setting, coordinating marketing activities and events
Employer & Industry UsageCommon in advertising, retail, and corporate sectorsCommon in advertising, retail, and corporate sectors
Search & Comparison IntentUnderstanding entry-level marketing roles and responsibilitiesDistinguishing roles involving campaign coordination and execution

The main difference between a Marketing Associate and a Marketing Coordinator lies in their focus. Marketing Associates typically support research and campaign development, while Marketing Coordinators handle the organization and execution of marketing activities. Both roles require similar educational backgrounds and are found in similar industries, but their day-to-day tasks differ slightly, with Coordinators often managing logistics and timelines.

Is a marketing associate an entry-level job?

A marketing associate position is typically considered an entry-level role suitable for candidates with a bachelor's degree in marketing, communications, or related fields. It often involves tasks such as market research, content creation, and campaign support, with opportunities to develop skills in digital marketing tools and analytics. Many employers offer on-the-job training for new hires without extensive experience.

What are 5 careers in marketing?

Five common careers in marketing include marketing manager, digital marketing specialist, content marketer, brand strategist, and market research analyst. These roles often require skills in communication, data analysis, and familiarity with marketing tools like SEO and social media platforms.

What can I do with an associate in marketing?

A marketing associate can pursue roles such as marketing coordinator, social media specialist, or brand assistant. These positions involve tasks like market research, content creation, and campaign support, often requiring skills in digital tools and communication. An associate degree provides a foundation for entry-level marketing jobs and opportunities for advancement with experience and additional training.

What are the most commonly searched types of Marketing jobs in Rosedale, MD?

The most popular types of Marketing jobs in Rosedale, MD are:

What cities near Rosedale, MD are hiring for Marketing Associate jobs?

Cities near Rosedale, MD with the most Marketing Associate job openings:

Infographic showing various Marketing Associate job openings in Rosedale, MD as of August 2026, with employment types broken down into 1% As Needed, 69% Full Time, 27% Part Time, 1% Temporary, and 2% Contract. Highlights an 96% Physical, 1% Hybrid, and 3% Remote job distribution, with an average salary of $48,633 per year, or $23.4 per hour.

Associate Director, Digital Marketing, Office of Alumni Relations

Johns Hopkins University

Baltimore, MD • On-site

Full-time

Posted 22 days ago


Johns Hopkins University rating

8.0

Company rating: 8.0 out of 10

Based on 71 frontline employees who took The Breakroom Quiz

188th of 618 rated colleges and universities


Job description

The Associate Director, Digital Marketing is responsible for the communications, marketing, and public affairs functions for a relatively small to moderately complex department or center and typically supervises a team. The Associate Director, Digital Marketing will shape and advance the communications strategy, messaging, and brand for local, state, national, and/or international audiences.
Working collaboratively across Alumni Relations and university partners, the Associate Director shapes audience-centered marketing strategies, oversees integrated campaign planning, and develops data-informed approaches to alumni engagement across the full alumni lifecycle. This position serves as a key advisor to Alumni Relations leadership on marketing strategy, promotion performance, audience development, and marketing best practices.
The Associate Director of Digital Marketing serves as the strategic lead for integrated marketing initiatives within the Central Office of Alumni Relations and the Johns Hopkins Alumni Association (JHAA). This role is responsible for developing and executing comprehensive marketing strategies that advance alumni engagement, strengthen brand visibility, and drive measurable outcomes across signature events, lifelong learning programs, and career engagement initiatives.
Specific Duties & Responsibilities:
  • Develop and implement creative, broad, tactical communication and/or marketing plans and approaches (e.g., online or print media, giveaways, radio/television) to increase visibility of the area's programs and initiatives.
  • Participate in strategic planning and assist in defining and formulating key messages and identifying overall communication and marketing approaches.
  • Provide consultation and advice to program leadership on a variety of communications and marketing needs.
  • Write and edit communication and marketing materials, including speeches, presentations, news releases, etc. on behalf of area leadership.
  • May have media responsibility for media contact based on overall needs of the area and the internal resources available.
  • Manage the communications and marketing team within area of oversight, including supervision of non-exempt and/or exempt staff.
  • Provide vision, leadership and counsel for communications and marketing efforts, including overseeing an integrated communications plan.
  • Create original content such as web content and e-newsletters across a variety of platforms, based on the overall needs of the area and the internal resources available.
  • Formulate and manage a comprehensive media relations strategy and program at the local, state and national levels to garner coverage in print, television, radio, online and social media outlets, in collaboration with other internal resources.
  • Provide fiscal oversight of internal and external stakeholder communications, marketing, and media plans.
  • Engage with key media outlets, both proactively and reactively, based on the overall needs of the area and the internal resources available.
  • Lead communications outreach and logistics for special events.
  • Identify strategic communications opportunities with internal and external partners.
  • Develop benchmark criteria to regularly track and evaluate the effectiveness of communications strategies.
  • Adhere to the university and school branding guidelines for all projects.
  • Other duties as assigned.

In addition to the duties described above, the Associate Director, Digital Marketing will:
  • Oversee marketing strategy and integrated campaign planning and execution across email, web, social media, print advertising, text applications, and digital platforms for key signature and regional events, lifelong learning programs, career and mentoring engagement, etc.
  • Develop audience segmentation strategies based on demographics (age, class year, life-stage and school affiliation) and/or behaviors such alumni engagement + participation history and communication behavior. Design targeted, automated outreach and acquisition campaigns to reconnect alumni while creating tailored engagement journeys that strengthen connections with young alumni/other audiences through deeper levels of participation, volunteerism, lifelong learning, and philanthropic engagement.
  • Proactively evaluate and leverage developments in the digital marketing landscape, including evolving email deliverability standards, platform changes, audience behaviors, and emerging engagement channels.
  • Develop marketing analytics and reporting frameworks by defining key performance indicators (KPIs), establishing benchmark criteria, and analyzing audience engagement, digital performance, and promotion metrics across communication channels. Translate data insights into actionable recommendations that inform strategic decision-making, optimize future marketing efforts, and support leadership in evaluating engagement trends, program effectiveness, and overall marketing performance.
  • Serve as a collaborative strategic partner across the Office of Alumni Relations and the broader university community to develop coordinated communications and marketing strategies that advance institutional priorities and alumni participation.

Minimum Qualifications
  • Bachelor's degree in a related field.
  • Five years of related experience.
  • Additional education may substitute for required experience and additional related experience may substitute for required education permitted by the JHU equivalency formula beyond high school diploma/ graduation equivalent

Preferred Qualifications
  • Experience managing multi-channel communications campaigns and audience segmentation strategies; CRM systems (e.g. Salesforce); email marketing + marketing automation platforms (e.g. Salesforce Marketing Cloud, MailChimp, Acoustic); Analytics tools (e.g. Google Analytics, Salesforce Marketing Cloud, SproutSocial); Project management platforms (e.g. Slack, Asana, Teams); Paid social media advertising (e.g. Meta, LinkedIn)
  • Salesforce + Salesforce Marketing Cloud; Website development tools (e.g. Drupal, WordPress); Design tools (e.g. Canva, Adobe Suite); text-based marketing platforms (e.g. Scale to Win)
  • Attendance at Alumni Weekend (Spring) and Leadership Weekend (Fall) as well as occasional attendance at other signature events is required

Technical Qualifications or Specialized Certifications:
Technical Skills & Expected Level of Proficiency:
  • Branding: Advanced
  • Communications Planning: Advanced
  • Content Management: Advanced
  • Editing: Advanced
  • Media Monitoring and Analysis: Advanced
  • Media Relations: Advanced
  • Project Management: Intermediate
  • Workflow Management: Intermediate
  • Writing: Advanced

The core technical skills listed are most essential; additional technical skills may be required based on specific division or department needs.
Classified Title: Communications & Marketing Manager
Job Posting Title (Working Title): Associate Director, Digital Marketing, Office of Alumni Relations
Role/Level/Range: ATP/04/PE
Starting Salary Range: Targeted salary: $85,000-$95,000; commensurate with experience
Employee group: Full Time
Schedule: Monday-Friday, 8;30am-5:00pm
FLSA Status: Exempt
Location: Mount Washington Campus
Department name: 10001651-Alumni Relations
Personnel area: University Administration
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About Johns Hopkins University

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Gilman believed that teaching and research go hand in hand—that success in one depends on success in the other—and that a modern university must do both well. He also believed that sharing our knowledge and discoveries would help make the world a better place. In 145 years, we haven’t strayed from that vision. This is still a destination for excellent, ambitious scholars and a world leader in teaching and research. Distinguished professors mentor students in the arts and music, humanities, social and natural sciences, engineering, international studies, education, business, and the health professions. Those same faculty members, along with their colleagues at the university’s Applied Physics Laboratory, have made us the nation’s leader in federal research and development funding every year since 1979. That’s a fitting distinction for America’s first research university, a place that has revolutionized higher education in the U.S. and continues to bring knowledge and discoveries to the world.

Industry

Colleges, universities, and professional schools

Company size

10,000+ Employees

Headquarters location

Baltimore, MD, US

Year founded

1876