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Market Segment Jobs (NOW HIRING)

LANXESS Deutschland GmbH

$102.76 - $148.43/hr

Define and implement the strategy for the Biosecurity Solutions market segment within Business Line Consumer Solutions incl. implementation and optimization of new business model * Take ownership and ...

PPG Industries, Inc.

$100K - $130K/yr

As the Market Segment Sales Manager, Energy - Battery & Electrification Dexmet Products for PPG's Aerospace Business, you will drive Global business and customer engagement for Dexmet Power Energy ...

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Market Segment information

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$54K

$97.8K

$136K

How much do market segment jobs pay per year?

As of Aug 18, 2026, the average yearly pay for market segment in the United States is $97,817.00, according to ZipRecruiter salary data. Most workers in this role earn between $80,000.00 and $117,000.00 per year, depending on experience, location, and employer.

What is a market segment?

A market segment is a group of potential customers who share similar characteristics, needs, or behaviors within a broader market. Businesses use market segmentation to tailor their products, services, and marketing strategies to better meet the specific needs of these groups. Segmenting a market can be based on factors like demographics, geography, psychographics, or purchasing behavior, helping companies to focus their efforts and improve customer satisfaction. This approach allows for more effective targeting and positioning, ultimately leading to increased sales and brand loyalty.

What are the key skills and qualifications needed to thrive as a market segment manager, and why are they important?

To thrive as a Market Segment Manager, you need expertise in market analysis, customer segmentation, and strategic planning, typically supported by a degree in marketing, business, or a related field. Familiarity with CRM platforms, data analytics tools, and market research software is highly beneficial. Strong communication, problem-solving, and leadership skills help you collaborate across teams and drive segment-specific initiatives. These competencies are crucial for identifying growth opportunities, tailoring offerings, and achieving business objectives within targeted market segments.

How does a market segment manager typically collaborate with product development and sales teams?

Market Segment Managers play a pivotal role in bridging the gap between market needs and company offerings. They regularly collaborate with product development teams to communicate customer insights and market trends, ensuring that products align with target segment demands. Additionally, they work closely with sales teams to develop targeted messaging, support go-to-market strategies, and provide training on segment-specific value propositions. This cross-functional collaboration is essential for driving growth and ensuring a cohesive approach to market entry and expansion.

What is the difference between Market Segment vs Market Analyst?

AspectMarket SegmentMarket Analyst
Primary FocusDefining and targeting specific customer groups or industriesResearching and analyzing market trends and data
Required CredentialsMarketing or business degree, industry knowledgeBusiness, economics, or marketing degree, analytical skills
Work EnvironmentMarketing teams, product development, salesResearch firms, corporate strategy departments
Common UsageSegmenting markets for targeted marketingUnderstanding market dynamics and opportunities

Market Segment professionals focus on identifying and defining specific customer groups to tailor marketing efforts, while Market Analysts analyze data to understand market trends. Both roles are essential in strategic planning but serve different functions within the industry.

More about Market Segment jobs

What job categories do people searching Market Segment jobs look for?

The top searched job categories for Market Segment jobs are:

Market Segment jobs near you
Infographic showing various Market Segment job openings in the United States as of August 2026, with employment types broken down into 84% Full Time, 13% Part Time, and 3% Contract. Highlights an 86% Physical, 4% Hybrid, and 10% Remote job distribution, with an average salary of $97,817 per year, or $47 per hour.

Market Development Manager

Brave New World

Lakeland, FL

Full-time

Re-posted 21 days ago

Job description

Market Development Manager (MDM)

Location: Lakeland, FL

Status: Exempt | Full-Time


Job Summary

Our Client is seeking a dynamic Market Development Manager (MDM) to lead the development and execution of strategic go-to-market initiatives that align customer and prospect needs with our industrial maintenance and construction capabilities.


This highly impactful role will focus on expanding our client base, penetrating new geographies, and ensuring long-term growth within defined industrial market segments. The MDM will work closely with Field Market Development Managers (FMDs) to implement winning strategies that drive profitable revenue and increase market share.


Key Responsibilities

  • Define vertical market segments and develop a strategic go-to-market approach targeting industrial maintenance, reconstruction, and construction needs.
  • Create a comprehensive business plan and budget to deliver measurable, profitable sales growth.
  • Generate demand for services and products within the assigned market segment.
  • Establish and maintain frequent contact with existing and prospective customers to present value-driven solutions.
  • Build and maintain strong relationships at multiple levels within customer organizations.
  • Develop and execute a customer contact plan to ensure consistent engagement with decision-makers.
  • Identify and capture new revenue opportunities that align with company objectives.
  • Conduct industry research to identify potential customers and apply findings in actionable ways.
  • Produce accurate sales and forecasting reports to drive strategic decisions and ensure organizational readiness.


Education

  • Bachelor’s degree preferred, OR
  • 10+ years of relevant industry experience in lieu of a degree.


Experience

  • Prior experience in sales, marketing, or market segment leadership preferred.


Knowledge, Skills & Abilities

  • Strong work ethic and results-driven mindset.
  • Knowledge of heavy industrial markets is a plus.
  • Proficiency in Microsoft Office Suite.
  • Excellent relationship-building and communication skills.
  • Ability to thrive in a fast-paced and demanding environment.


Work Location & Travel

  • Based in Lakeland, FL.
  • Travel to client sites is required.
  • Flexible schedule, including occasional evenings and weekends.


Work Environment

  • Corporate office and field environment.
  • Must pass a pre-employment drug screen, background check, and job-related physical.
  • Commitment to a safe and healthy workplace.


Physical Requirements

  • Ability to listen and communicate effectively in both written and verbal formats.
  • Strong problem sensitivity and reasoning skills.
  • Visual acuity for close-range tasks.
  • Ability to organize information and adapt to changing requirements.


Authorization to Work

  • Must be legally authorized to work in the United States.
  • Participation in E-Verify is required.