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Quick apply
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Manager Digital Marketer information
See salary details
$35.5K - $44.7K
17% of jobs
$53.4K is the 25th percentile. Wages below this are outliers.
$44.7K - $54K
9% of jobs
$54K - $63.2K
19% of jobs
The median wage is $65.6K / yr.
$63.2K - $72.4K
20% of jobs
$78.3K is the 75th percentile. Wages above this are outliers.
$72.4K - $81.6K
16% of jobs
$81.6K - $90.9K
6% of jobs
$90.9K - $100.1K
5% of jobs
$100.1K - $109.3K
2% of jobs
$109.3K - $118.5K
2% of jobs
$118.5K - $127.8K
2% of jobs
$127.8K - $137K
1% of jobs
$35.5K
$77.4K
$137K
How much do manager digital marketer jobs pay per year?
What is the difference between Manager Digital Marketer vs Digital Marketing Specialist?
| Aspect | Manager Digital Marketer | Digital Marketing Specialist |
|---|---|---|
| Credentials | Bachelor's degree in marketing or related field; often certifications like Google Ads or HubSpot | Similar credentials; certifications are common but less extensive |
| Work Environment | Leads teams, manages campaigns, strategic planning | Executes campaigns, analyzes data, supports marketing efforts |
| Employer & Industry Usage | Used across industries for overseeing digital marketing teams | Commonly employed in marketing departments for campaign execution |
| Search & Comparison Intent | Often compared for leadership roles in digital marketing | Compared for entry to mid-level digital marketing roles |
The Manager Digital Marketer typically oversees digital marketing teams, develops strategies, and manages campaigns, requiring leadership skills and strategic planning. In contrast, the Digital Marketing Specialist focuses on executing campaigns, analyzing performance, and supporting marketing initiatives. Both roles share similar credentials and industry usage, but differ mainly in responsibility level and scope.
What jobs in the US pay 300,000 a year?
How much does a digital marketing manager get paid?
What does a digital marketer manager do?
Who is the highest paid digital marketer?

Other
Posted 17 days ago
Key responsibilities
Designs and implements digital marketing strategies and plans to optimize and enhance the brand's promotional programs.
Directs digital marketing campaigns across multiple platforms to ensure acquisition and conversion goals are met.
Drives testing, reporting, optimization, and analysis on channel performance to identify opportunities for improvements and achieve maximum ROI.
Job description
POSITION OBJECTIVE:
This position is responsible for the development and execution of digital marketing strategies, campaigns, and analysis across all performance metrics as well as all sales initiatives that drive new and existing customers to stores and online utilizing digital channels including paid social, paid search, display and affiliate programs. This position will partner with cross functional teams to ensure marketing efforts align with overall business strategies/financial objectives and they work closely with external partners to maximize Return on investment (ROI).
FUNCTIONAL RESPONSIBILITIES:
- Designs and implements the digital marketing strategies and plans to continually optimize and enhance the brand’s promotional programs.
- Defines strategies and tactics by digital marketing channel including paid social, paid, search marketing, affiliates, influencers, and CTV/video platforms.
- Maintains a thorough understanding of current and emerging trends in digital marketing, technology, and ecommerce.
- Responsible for top and bottom-line growth of paid programs to achieve sales, ROI, and total contribution goals.
- Partners with marketing & merchant disciplines on key sales and brand priorities to ensure cross departmental coordination develop; then implement and monitor new campaigns.
- Directs digital marketing campaigns across the multiple platforms including the website, search engines and media publishers to ensure acquisition and conversion goals are met.
- Works with the creative partners to establish tone and messaging that communicates the desired message.
- Drives testing, reporting, optimization, and analysis on channel performance to identify key levers and opportunities for improvements to achieve maximum ROI in each channel.
- Builds and manages digital marketing budget and overall performance to ROAS/ATS targets.
- Values individuality and the diverse talents of their team. Leads the team by communicating expectations, providing guidance, delivering feedback, and empowering the team to be their best.
QUALIFICATIONS:
- Bachelor’s degree in Marketing or related field required; MBA preferred
- 7+ years progressive leadership experience in marketing, with specific experience in consumer-driven brand marketing and strong understanding of digital marketing; to include
- 5+ years’ experience leading, coaching and developing teams
- Solid understanding of retail, ecommerce, and brand management
- Experience building a category and/or brand preferred
- Proactive, energetic, self-starter looking to have a significant impact on business success
- Proven track record of marketing growth success
- Strong presentation skills and editing capabilities
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