Whoย we'reย looking forย
We'relooking for a hands-on, data-driven Growth Marketing Manager to own conversion rate optimization, website performance, and lifecycle marketing atFieldwire.You'llwork closely with the Director of Growth Marketing and Senior Growth Marketing Manager to improve how prospects and users move through our digital funnel,from first visit to demorequest toactivation.ย
Whatย you'llย be doingย
The primary responsibilities for our nextย Growth Marketing Manager, CRO & Lifecycleย will be:ย
- Owning andย optimizingย Fieldwire'sย website experience, improving messaging, navigation, and conversionย across high-traffic pages including the homepage, demo request flows, and key product pages.ย
- Analyzing and improving visitor-to-signup and visitor-to-demo conversion rates byย identifyingย friction points and implementing data-driven improvements to forms, CTAs, and user journeys.ย
- Building and scaling lifecycle marketing programs (lead nurture, onboarding, re-engagement, and activation) with a focus on turning engaged leads into pipeline.ย
- Designing and running an experimentation framework across website and lifecycle channels, owning the testย roadmapย and translating results into actionable iteration.ย
- Partnering with Content manager to ensure high-value content is effectively distributed and activated across email and owned channels.ย
- Supporting digital improvements forCrewCenter,Fieldwire'ssister brand, contributing to website and funnel strategy as scope allows.ย
- Contributing to international growth efforts by helping adapt and scale website and lifecycle strategies across our key non-English speaking markets.ย
- Providingย regular reporting onwebsite,funnel, and lifecycle performance, surfacing insights and recommendations to the broader team.ย
- Working cross-functionally with Product Marketing, Sales,ย Revops, and Design to ensure alignment across messaging, funnel performance, and campaign execution.ย
Atย Fieldwire,ย we'reย looking for our nextย Growth Marketing Manager, CRO & Lifecycleย to have the following skills and experiencesย
- Bachelor's degree in Business, Marketing, or similar fieldย
- 3-5ย yearsย work experience inย digital or growth marketing at a B2B SaaS company, withdemonstratedownership of CRO, website, or lifecycle programs-not just support.ย
- Hands-on experience with Marketo or a comparable marketing automation platform.ย
- Experience with A/B testing tools and a structured approach to experimentation.ย
- Proficiencywith analytics platforms (GA4, Amplitude,Mixpanel, or similar) and comfort translating data into decisions.ย
- Comfortable operating independently in a fast-paced environment where priorities shift and not everything is defined for you.ย
And if you have any of the following, weย REALLYย want you to apply today!ย
- Experienceoptimizingsignup flows, demo funnels, or onboarding journeys in a product-led or hybrid GTM context.ย
- Exposure tointernational marketing effortsย (especially Germany & France), localization workflows, and multi-market campaign execution.ย
- Experience working across multiple brands or business units simultaneously.ย
- Knowledge of the construction industry, with understandingย of how jobsites and project teamsย operateย so you can speak their language.ย
Compensation:ย
The estimated pay ranges for this role are as follows:ย $125,000ย - $150,000ย
The salary rangeย representsย the low and high end of the salary range for this job in the US. Minimums and maximums may vary based on location. The actual salary offer will carefully consider a wide range of factors such as your skills,ย qualificationsย and experience. In addition to theย salaryย you may be eligible forย aย corporate bonus which can rangeย up toย 30%.ย
Whyย Fieldwire?ย
The field-first construction platform for lessย busyworkย and more building. Trusted on 4M+ projects worldwide,ย Fieldwireย by Hilti gives crews reliable access to plans, tasks, and updates on one simple platform. It unites the field and office around a single, transparent source of truth, keeping teams aligned from start to finish. Designed for easy adoption, crews gain real-time visibility into progress, clear ownership of work, and the context to make confident decisions. As part of the Hilti Group,ย Fieldwireย combines deep constructionย expertiseย with modern digital innovation to deliver better outcomes on every job. Learn more at Fieldwire.com.ย ย
Where is the jobย located?ย
This role is fully remote within the United States, with aย strongย preference for East Coast candidates. Our headquarters are based in beautifulย San Franciscoย and our office is centrallyย locatedย rightย off ofย Embarcadero Bart station.ย
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Fieldwireย is proud to be an Equal Opportunity Employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, veteranย statusย or any other characteristic protected by law.ย