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Liquor Rep Jobs (NOW HIRING)

Dufry

Liquor Consultant

Jamaica, NY · On-site

$26 - $27/hr

Representing multiple brands to the customer and acting as a Brand Ambassador for the brand to ... Work a full-time schedule Liquor Consultant Responsibilities: * Monitors and reacts to product in ...

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Liquor Rep information

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$12

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$51

How much do liquor rep jobs pay per hour?

As of Sep 5, 2026, the average hourly pay for liquor rep in the United States is $20.85, according to ZipRecruiter salary data. Most workers in this role earn between $14.42 and $20.19 per hour, depending on experience, location, and employer.

What is a liquor rep?

Liquor Reps, also known as liquor sales representatives, are professionals who promote and sell alcoholic beverages to bars, restaurants, liquor stores, and other retailers. They work for distributors or manufacturers, building relationships with clients, introducing new products, and ensuring that their brands are stocked and displayed prominently. Their responsibilities also include educating staff on products, organizing tastings, and meeting sales targets. This role requires strong interpersonal skills, a good knowledge of the industry, and the ability to manage a sales territory.

What are some common challenges liquor reps face when building relationships with new accounts?

Liquor Reps often encounter challenges such as strong competition from established brands, strict regulatory requirements, and varying preferences among account holders. Building trust with new clients requires persistence, product knowledge, and the ability to tailor presentations to each venue's needs. Overcoming initial skepticism and demonstrating value through promotions or tastings can help establish long-term partnerships. Success often depends on strong communication skills and the ability to adapt to different business environments.

What are the key skills and qualifications needed to thrive as a liquor rep, and why are they important?

To thrive as a Liquor Rep, you need strong sales skills, knowledge of alcoholic beverages, and typically a background in business or hospitality. Familiarity with CRM software, inventory management systems, and industry certifications like TIPS are commonly required. Excellent interpersonal skills, networking ability, and persuasive communication set top performers apart in this role. These skills are crucial for building relationships with clients, driving sales, and representing brands effectively in a competitive market.

What is the difference between Liquor Rep vs Beverage Sales Representative?

AspectLiquor Rep
CredentialsHigh school diploma or equivalent; sales experience often preferred
Work EnvironmentTraveling to bars, restaurants, and retail stores; in-person sales
Industry UsagePrimarily in alcohol and beverage industry
Common Search/ComparisonOften compared due to similar sales roles in beverage industry

The main difference between a Liquor Rep and a Beverage Sales Representative is that a Liquor Rep specializes specifically in alcoholic beverages, focusing on spirits, wine, and beer sales within the alcohol industry. A Beverage Sales Representative may handle a broader range of beverages, including non-alcoholic drinks. Both roles require similar credentials and work environments, but Liquor Reps are more industry-specific, often working directly with alcohol brands and distributors.

How do liquor reps get paid?

Liquor representatives typically earn a combination of base salary and commissions based on sales performance. They may also receive bonuses or incentives for meeting sales targets and often work on a schedule that includes evenings and weekends to promote products to clients and retailers.

How to get a job as a liquor rep?

To become a liquor rep, candidates typically need a high school diploma or equivalent, with some roles preferring a bachelor's degree in business or marketing. Relevant skills include sales, communication, and knowledge of alcoholic beverages; prior experience in sales or the hospitality industry can be advantageous. Certification is not usually required but understanding industry regulations and building relationships with clients are important for success.

Is being a liquor rep a good career?

A liquor representative is responsible for promoting and selling alcoholic beverages to retailers and bars, often requiring strong communication and sales skills. The job can offer flexible hours and commission-based income, but it may involve irregular schedules and the need to build relationships in a competitive industry. Career growth depends on experience, networking, and industry knowledge.
More about Liquor Rep jobs

What cities are hiring for Liquor Rep jobs?

Cities with the most Liquor Rep job openings:

What states have the most Liquor Rep jobs?

States with the most job openings for Liquor Rep jobs include:

What job categories do people searching Liquor Rep jobs look for?

The top searched job categories for Liquor Rep jobs are:

Liquor Rep jobs near you
Infographic showing various Liquor Rep job openings in the United States as of August 2026, with employment types broken down into 1% As Needed, 75% Full Time, 16% Part Time, and 8% Contract. Highlights an 91% Physical, 1% Hybrid, and 8% Remote job distribution, with an average salary of $43,359 per year, or $20.8 per hour.

Liquor Consultant

Dufry

Jamaica, NY • On-site

$26 - $27/hr

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Posted 13 days ago

Job description

Opportunity, growth, and meaningful rewards! We offer:
  • Health, dental and vision insurance
  • Generous paid time off (vacation, flex or sick)
  • Holiday pay
  • *401(k) retirement plan
  • *Company paid life insurance
  • *Tuition reimbursement
  • Employee discounts across all company brands
  • Employee assistance program
  • Training and exciting career growth opportunities
  • Referral program - refer a friend and earn a bonus

*Benefits may vary by position so ask your recruiter for details.
Advertised Compensation: $26.00 to $27.00
This Liquor Consultant Position Is for You, If You Enjoy:
  • Working at our Store, selling our full assortment of wine & spirits
  • Contributing to achieving store goals in sales, productivity and service by utilizing our selling skills, service training and standards
  • Representing multiple brands to the customer and acting as a Brand Ambassador for the brand to ensure needs are consistently exceeded
  • Working at John F. Kennedy International Airport Terminal 6

The team is counting on you as a Liquor Consultant to:
  • Have open/flexible availability and be able to work a variety of shifts on weekdays, weekends and holidays.
  • Work a full-time schedule

Liquor Consultant Responsibilities:
  • Monitors and reacts to product in-stock positions, ensuring appropriate stock levels at all times across multiple store locations;
  • Supervises operation of food, wine, and spirit tasting bar, ensuring that customers are served promptly, courteously, and responsibly;
  • Executes merchandising display guidelines and ensures that merchandise is neat and attractively displayed;
  • Ensures customers are provided with proactive, friendly, and informed product information;
  • Ensures POS material is current, relevant, and in good condition;
  • Liaises directly with internal business partners to ensure maximum impact for product promotions;
  • Carries out promotional initiatives and programs;
  • Makes appropriate recommendations for change to maximize the effectiveness of the product line;
  • Provides market and status reports as required by management;
  • Performs other service functions as required;
  • Practices safety consciousness at all times;
  • Maintains store image by adhering to dress guidelines;
  • Ensures work area and equipment are kept clean and organized;

Required Skills and Qualifications:
  • Ability to drive sales in a customer-centered environment;
  • Excellent customer service skills and demonstrable experience in dealing with demanding customers;
  • Excellent verbal communication and relational skills;
  • Ability to deal with stressful situations in a diplomatic and professional manner.

Avolta, including Dufry, HMSHost Corporation, Hudson, and affiliates ("the Company"), is an equal opportunity employer. It is the Company's policy to ensure equal employment opportunity in all aspects of employment and to comply with anti-discrimination laws and regulations. The Company prohibits discrimination and harassment of any type and provides equal opportunities to applicants and team members without regard to actual or perceived race, color, creed, age, religion, sex or gender (including pregnancy, childbirth, related medical conditions and lactation), gender identity or gender expression (including transgender status), sexual orientation, national origin, disability, military service and veteran status, ancestry, citizenship status, marital status, protected medical condition as defined by applicable state or local law, genetic information, or any other basis protected by applicable federal, state or local laws and ordinances (referred to as "protected characteristics").
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