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Liquor Rep Jobs in Michigan (NOW HIRING)

Marriott

Hotel Guest Service Rep

Southfield, MI

$12.25 - $15/hr

Posts charges such as room, food, liquor, or telephone, to ledger. * Deposits guests' valuables in ... The physical demands described here are representative of those that must be met by an employee to ...

Wild Bill's Tobacco

Bar Supervisor

Westland, MI · On-site

Ensure strict compliance with local liquor laws, health codes, and age-verification procedures ... Brand Representative: To promote Wild Bill's Tobacco Westland in the community and social media ...

Wild Bill's Tobacco

Bar Supervisor

Westland, MI · On-site

Ensure strict compliance with local liquor laws, health codes, and age-verification procedures ... Brand Representative: To promote Wild Bill's Tobacco Westland in the community and social media ...

SpartanNash Company

Liquor Store Team Member

Howell, MI · On-site

$12.75 - $16.75/hr

The physical demands described here are representative of those that must be met by an associate to successfully perform the essential functions of this job. Reasonable accommodations may be made to ...

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Liquor Rep information

See Michigan salary details

$11

$18

$44

How much do liquor rep jobs pay per hour?

As of Sep 5, 2026, the average hourly pay for liquor rep in Michigan is $18.17, according to ZipRecruiter salary data. Most workers in this role earn between $12.55 and $17.60 per hour, depending on experience, location, and employer.

What is a liquor rep?

Liquor Reps, also known as liquor sales representatives, are professionals who promote and sell alcoholic beverages to bars, restaurants, liquor stores, and other retailers. They work for distributors or manufacturers, building relationships with clients, introducing new products, and ensuring that their brands are stocked and displayed prominently. Their responsibilities also include educating staff on products, organizing tastings, and meeting sales targets. This role requires strong interpersonal skills, a good knowledge of the industry, and the ability to manage a sales territory.

What are some common challenges liquor reps face when building relationships with new accounts?

Liquor Reps often encounter challenges such as strong competition from established brands, strict regulatory requirements, and varying preferences among account holders. Building trust with new clients requires persistence, product knowledge, and the ability to tailor presentations to each venue's needs. Overcoming initial skepticism and demonstrating value through promotions or tastings can help establish long-term partnerships. Success often depends on strong communication skills and the ability to adapt to different business environments.

What are the key skills and qualifications needed to thrive as a liquor rep, and why are they important?

To thrive as a Liquor Rep, you need strong sales skills, knowledge of alcoholic beverages, and typically a background in business or hospitality. Familiarity with CRM software, inventory management systems, and industry certifications like TIPS are commonly required. Excellent interpersonal skills, networking ability, and persuasive communication set top performers apart in this role. These skills are crucial for building relationships with clients, driving sales, and representing brands effectively in a competitive market.

What is the difference between Liquor Rep vs Beverage Sales Representative?

AspectLiquor Rep
CredentialsHigh school diploma or equivalent; sales experience often preferred
Work EnvironmentTraveling to bars, restaurants, and retail stores; in-person sales
Industry UsagePrimarily in alcohol and beverage industry
Common Search/ComparisonOften compared due to similar sales roles in beverage industry

The main difference between a Liquor Rep and a Beverage Sales Representative is that a Liquor Rep specializes specifically in alcoholic beverages, focusing on spirits, wine, and beer sales within the alcohol industry. A Beverage Sales Representative may handle a broader range of beverages, including non-alcoholic drinks. Both roles require similar credentials and work environments, but Liquor Reps are more industry-specific, often working directly with alcohol brands and distributors.

How do liquor reps get paid?

Liquor representatives typically earn a combination of base salary and commissions based on sales performance. They may also receive bonuses or incentives for meeting sales targets and often work on a schedule that includes evenings and weekends to promote products to clients and retailers.

How to get a job as a liquor rep?

To become a liquor rep, candidates typically need a high school diploma or equivalent, with some roles preferring a bachelor's degree in business or marketing. Relevant skills include sales, communication, and knowledge of alcoholic beverages; prior experience in sales or the hospitality industry can be advantageous. Certification is not usually required but understanding industry regulations and building relationships with clients are important for success.

Is being a liquor rep a good career?

A liquor representative is responsible for promoting and selling alcoholic beverages to retailers and bars, often requiring strong communication and sales skills. The job can offer flexible hours and commission-based income, but it may involve irregular schedules and the need to build relationships in a competitive industry. Career growth depends on experience, networking, and industry knowledge.

What are popular job titles related to Liquor Rep jobs in Michigan?

For Liquor Rep jobs in Michigan, the most frequently searched job titles are:

What job categories do people searching Liquor Rep jobs in Michigan look for?

The top searched job categories for Liquor Rep jobs in Michigan are:

What cities in Michigan are hiring for Liquor Rep jobs?

Cities in Michigan with the most Liquor Rep job openings:

Liquor Rep jobs near you
Infographic showing various Liquor Rep job openings in Michigan as of August 2026, with employment types broken down into 1% As Needed, 74% Full Time, 16% Part Time, 8% Contract, and 1% Nights. Highlights an 91% Physical, 1% Hybrid, and 8% Remote job distribution, with an average salary of $37,791 per year, or $18.2 per hour.

Retail - Sales Representative

Froehlich's

Three Oaks, MI • On-site

$17.58/hr

Full-time

Retirement, PTO

Re-posted 27 days ago

Job description

Froehlich's is currently hiring for a full-time Retail - Sales Representative to use their positive and friendly demeanor to sell our house-made products and provide excellent customer service in the Three Oaks, MI area.We pay our Retail Associates a competitive wage of $12/hour, plus commission for a total earning potential of $17.58 per hr (tips are higher in the summer). There is also an opportunity for promotion!

In addition to competitive pay and our positive culture, we offer our retail associates the following benefits:

  • Free, fresh lunch
  • A 20% employee discount on our items
  • Paid time off (PTO)
  • 401k plan

So, now that you've learned the who, what, where, and why, you may be wondering HOW? It's easy! Just fill out our initial mobile-friendly online application. We hope to meet you soon!


DAY-TO-DAY

This full-time retail associate position typically works Thursday to Monday, including mandatory weekends May - September.

As a Retail - Sales Representative, you are a vital part of our operations. We have a wide set of products ranging from our own coffee blends and liquors to jams and other regular merchandise. With your sales skills, you approach customers, warmly greet them, and continue to interact with them as you sell or suggest our house-made products. Using your customer service skills, you handle any questions or concerns that arise and assist as needed. You have an excellent attitude that allows you to effectively help others and communicate genuinely! You feel good about keeping our business profitable and thriving!


ABOUT FROEHLICH'S

Over the years we have expanded to a bakery, full-service restaurant, bar, and retail liquor store. From simple shopping to catering needs, we do it all! As a woman-owned business, we take pride in our ability to provide a diverse set of services and products to our customers, ensuring we exceed their expectations. Everything from food dishes at our restaurant to items in our retail store, we want all our products and services to be the best! We even work with local farmers, so our products are straight from the farm to our customers' tables! With us, our guests can always look forward to delicious food, great products, and excellent customer service.

We consider our employees family! We do everything we can to accommodate our staff. As a very tight-knit group, we support each other and make sure that everyone is successful. We value integrity, transparency, and inclusion as well as longevity and perseverance. Everyone is welcome to join us! We offer great benefits, a fun environment, and a supportive team!


OUR IDEAL RETAIL - SALES REPRESENTATIVE

  • Sociable--You enjoy meeting and helping new people.
  • Customer service skills--Meeting the customers' needs is what it's all about, and you do it with ease.
  • Communication skills--Written and verbal communication come naturally to you.
  • Reliable--We know that our customers and our business are in good hands with you on our team.
  • Positive attitude--Your kind demeanor and positive outlook are contagious.

If this sounds like you, keep reading!


REQUIREMENTS

  • Good communications skills
  • Enthusiastic and outgoing

If you meet the above requirements, we need you. Apply today to join our team as a retail associate!

Location: 49128

Apply