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Liquor Rep Jobs in Michigan (NOW HIRING)

Liquor Store Team Member

Howell, MI

$12.75 - $16.75/hr

The physical demands described here are representative of those that must be met by an associate to successfully perform the essential functions of this job. Reasonable accommodations may be made to ...

Our team members represent our brands as on-premise Brand Ambassadors and off-premise Sales ... liquor or package stores, grocery stores, bars, restaurants, festivals, sporting events ...

Our team members represent our brands as on-premise Brand Ambassadors and off-premise Sales ... liquor or package stores, grocery stores, bars, restaurants, festivals, sporting events ...

Our team members represent our brands as on-premise Brand Ambassadors and off-premise Sales ... liquor or package stores, grocery stores, bars, restaurants, festivals, sporting events ...

Our team members represent our brands as on-premise Brand Ambassadors and off-premise Sales ... liquor or package stores, grocery stores, bars, restaurants, festivals, sporting events ...

Our team members represent our brands as on-premise Brand Ambassadors and off-premise Sales ... liquor or package stores, grocery stores, bars, restaurants, festivals, sporting events ...

Our team members represent our brands as on-premise Brand Ambassadors and off-premise Sales ... liquor or package stores, grocery stores, bars, restaurants, festivals, sporting events ...

Showing results 21-40

Liquor Rep information

See Michigan salary details

$11

$18

$44

How much do liquor rep jobs pay per hour?

As of Sep 5, 2026, the average hourly pay for liquor rep in Michigan is $18.17, according to ZipRecruiter salary data. Most workers in this role earn between $12.55 and $17.60 per hour, depending on experience, location, and employer.

What is a liquor rep?

Liquor Reps, also known as liquor sales representatives, are professionals who promote and sell alcoholic beverages to bars, restaurants, liquor stores, and other retailers. They work for distributors or manufacturers, building relationships with clients, introducing new products, and ensuring that their brands are stocked and displayed prominently. Their responsibilities also include educating staff on products, organizing tastings, and meeting sales targets. This role requires strong interpersonal skills, a good knowledge of the industry, and the ability to manage a sales territory.

What are some common challenges liquor reps face when building relationships with new accounts?

Liquor Reps often encounter challenges such as strong competition from established brands, strict regulatory requirements, and varying preferences among account holders. Building trust with new clients requires persistence, product knowledge, and the ability to tailor presentations to each venue's needs. Overcoming initial skepticism and demonstrating value through promotions or tastings can help establish long-term partnerships. Success often depends on strong communication skills and the ability to adapt to different business environments.

What are the key skills and qualifications needed to thrive as a liquor rep, and why are they important?

To thrive as a Liquor Rep, you need strong sales skills, knowledge of alcoholic beverages, and typically a background in business or hospitality. Familiarity with CRM software, inventory management systems, and industry certifications like TIPS are commonly required. Excellent interpersonal skills, networking ability, and persuasive communication set top performers apart in this role. These skills are crucial for building relationships with clients, driving sales, and representing brands effectively in a competitive market.

What is the difference between Liquor Rep vs Beverage Sales Representative?

AspectLiquor Rep
CredentialsHigh school diploma or equivalent; sales experience often preferred
Work EnvironmentTraveling to bars, restaurants, and retail stores; in-person sales
Industry UsagePrimarily in alcohol and beverage industry
Common Search/ComparisonOften compared due to similar sales roles in beverage industry

The main difference between a Liquor Rep and a Beverage Sales Representative is that a Liquor Rep specializes specifically in alcoholic beverages, focusing on spirits, wine, and beer sales within the alcohol industry. A Beverage Sales Representative may handle a broader range of beverages, including non-alcoholic drinks. Both roles require similar credentials and work environments, but Liquor Reps are more industry-specific, often working directly with alcohol brands and distributors.

How do liquor reps get paid?

Liquor representatives typically earn a combination of base salary and commissions based on sales performance. They may also receive bonuses or incentives for meeting sales targets and often work on a schedule that includes evenings and weekends to promote products to clients and retailers.

How to get a job as a liquor rep?

To become a liquor rep, candidates typically need a high school diploma or equivalent, with some roles preferring a bachelor's degree in business or marketing. Relevant skills include sales, communication, and knowledge of alcoholic beverages; prior experience in sales or the hospitality industry can be advantageous. Certification is not usually required but understanding industry regulations and building relationships with clients are important for success.

Is being a liquor rep a good career?

A liquor representative is responsible for promoting and selling alcoholic beverages to retailers and bars, often requiring strong communication and sales skills. The job can offer flexible hours and commission-based income, but it may involve irregular schedules and the need to build relationships in a competitive industry. Career growth depends on experience, networking, and industry knowledge.

What are popular job titles related to Liquor Rep jobs in Michigan?

For Liquor Rep jobs in Michigan, the most frequently searched job titles are:

What cities in Michigan are hiring for Liquor Rep jobs?

Cities in Michigan with the most Liquor Rep job openings:

Infographic showing various Liquor Rep job openings in Michigan as of August 2026, with employment types broken down into 1% As Needed, 74% Full Time, 16% Part Time, 8% Contract, and 1% Nights. Highlights an 91% Physical, 1% Hybrid, and 8% Remote job distribution, with an average salary of $37,791 per year, or $18.2 per hour.

$12.75 - $16.75/hr

Part-time

Re-posted 6 days ago


SpartanNash rating

5.7

Company rating: 5.7 out of 10

Based on 333 frontline employees who took The Breakroom Quiz

461st of 739 rated retailers


Job description

As a member of the C&S Wholesale Grocers family of companies, SpartanNash is a food solutions company that delivers the ingredients for a better life. A distributor, wholesaler and retailer with a global supply chain network, SpartanNash distributes grocery and household goods, including fresh produce and the Our Family portfolio of products, to locations in all 50 states.

Our braggingly happy team members - ranging from bakery managers to order selectors; from IT developers to vice presidents of finance; from HR Business Partners to export specialists - create braggingly happy customers spanning national accounts, independent and chain grocers, e-commerce retailers, U.S. military commissaries and exchanges, and the Company's own brick-and-mortar grocery stores, pharmacies and fuel centers.

Ready to contribute to the success of our food solutions company? Apply now!

Location:

3813 Tractor Dr - Howell, Michigan 48855

Position Summary:

This role is responsible to work independently to display and stock products; to ensure that you contribute to the financial best interest of the store. Additionally, this role is responsible for meeting company guidelines for guest experience, as well as complying with company guidelines for safety and food safety.

Here's what you'll do:

  • Greet customers and answer questions regarding product content, use and price.

  • Responsible to receive, inspect and verify in coming stock; review and document freight damage.

  • Arrange shelves and floor displays by changing, rotating and pricing products.

  • Monitor ongoing inventory, assist with cycle counts, determine stocking needs, code merchandise, check product in display for quality by visually inspecting product and remove distress merchandise.

  • Enter merchandise data into the system to update files and generate reports. Reconcile daily receipts with daily sales reports when required.

  • Process customers purchase promptly and courteously through the use of a cash register and/or scanning equipment.

  • Observe customers, checks identification for proof-of-age.

  • Maintain a clean and orderly work area including sales floor and backroom areas that are free from debris and clutter with clean floors, cases, shelves, glass, clean and organized coolers and/or storage areas.

  • Assist in maximizing product sales by offering product information, providing selling suggestions.

  • Follow all PPE and Safety Guidelines

  • Follow all Food Safety and Cleaning Expectations

  • Follow Guest Experience Guidelines

  • May be assigned tasks in other departments based on customer experience need

  • Additional responsibilities may be assigned as needed

Here's what you'll need:

  • High School Diploma (Preferred)

  • One year of retail industry or customer service experience preferred

  • Good verbal communication skills with ability to communicate efficiently with customers.

  • Good customer service and organizational skills.

  • Good understanding of federal, state, local and company regulations relating to the sale of alcohol and/or tobacco products.

  • Prior knowledge of wines, spirits and beer helpful for product suggestion and identification.

Physical Requirements:

The physical demands described here are representative of those that must be met by an associate to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. May be required to lift and/or move up to 30 pounds frequently, and up to 50 pounds occasionally. The associate is required to stand and walk for extended periods of time and may bend, stoop, twist and turn frequently. While performing the duties of this position, the employee is subject to a typical retail store environment (varied temperatures) and is exposed to outside weather conditions. The noise level in the work environment is usually low to moderate. Travel requirements vary by assignment.

As part of our People First culture, SpartanNash is proud to offer a robust and competitive Total Rewards benefits package.

SpartanNash is an Equal Opportunity Employer that invests in Associate development, recognizes and celebrates success, fosters two-way communication, and promotes a sense of belonging. We are committed to providing equal employment opportunities to all individuals, including those with disabilities and Veterans.

We are not able to sponsor work visas for this position.


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