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Lifestyle Brand Manager Jobs (NOW HIRING)

Steve Madden

Brand Manager

Long Island City, NY · On-site

$110K - $120K/yr

General Summary The Brand Manager will play a critical role in driving the evolution of Steve Madden from a footwear leader into a cross-category lifestyle brand in addition to sub brands including ...

Big Green Egg, Inc.

Brand Manager

Atlanta, GA · On-site

At Big Green Egg, we're not just the best Kamado grill on the market; we are a lifestyle brand ... The Brand Manager will report to the Director of Brand & Digital Growth. He or she will be ...

Steve Madden

Brand Manager

Queens, NY · On-site

$110K - $120K/yr

General Summary The Brand Manager will play a critical role in driving the evolution of Steve Madden from a footwear leader into a cross-category lifestyle brand in addition to sub brands including ...

Munchkin

Brand Manager

Van Nuys, CA · On-site

$125K - $150K/yr

Founded in 1990, Munchkin is the leading consumer product company and most loved baby lifestyle ... What You'll Do As a Brand Manager, you will lead and oversee the day-to-day management of brand ...

Munchkin

Brand Manager

Van Nuys, CA · On-site

Founded in 1990, Munchkin is the leading consumer product company and most loved baby lifestyle ... What You'll Do As a Brand Manager, you will lead and oversee the day-to-day management of brand ...

HIGHSCALE

Brand Manager

Los Angeles, CA · On-site

$80K - $100K/yr

... lifestyle, fashion, beauty, and DTC brands. With 50,000 sq. ft. of studio space in DTLA and a ... We need a Brand Manager who can keep the brand heartbeat strong while we scale at light speed. Why ...

Marquee Brands

Brand Manager

Manhattan, NY · On-site

$80K - $100K/yr

Brand Manager - New York (Hybrid) Marquee Brands is seeking a knowledgeable, strategic, product ... Martha Stewart Brand Martha Stewart is an Emmy Award-winning and acclaimed lifestyle expert and ...

Tacori

Brand Manager

Glendale, CA · On-site

The Brand Manager will work closely with the Head of Brand & Creative, internal creative team ... Experience in luxury, fashion, beauty, jewelry, bridal, lifestyle, or premium consumer brands ...

Marquee Brands

Brand Manager

Manhattan, NY · On-site

Brand Manager - New York (Hybrid) Marquee Brands is seeking a knowledgeable, strategic, product ... Martha Stewart Brand Martha Stewart is an Emmy Award-winning and acclaimed lifestyle expert and ...

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Lifestyle Brand Manager information

See salary details

$29.5K

$84.2K

$143K

How much do lifestyle brand manager jobs pay per year?

As of Aug 29, 2026, the average yearly pay for lifestyle brand manager in the United States is $84,160.00, according to ZipRecruiter salary data. Most workers in this role earn between $55,500.00 and $109,000.00 per year, depending on experience, location, and employer.

What does a lifestyle brand manager do?

A Lifestyle Brand Manager is responsible for shaping and promoting the image, values, and appeal of a brand that represents a particular way of life. They develop marketing strategies, oversee campaigns, and ensure that the brand message resonates with the target audience. Their work often involves collaborating with designers, influencers, and marketing teams to create content and experiences that strengthen the brand's identity. The goal is to foster strong emotional connections with consumers, boosting brand loyalty and market presence.

What skills and qualifications are needed to thrive as a lifestyle brand manager?

To thrive as a Lifestyle Brand Manager, you need expertise in brand strategy, marketing, and consumer behavior, typically supported by a degree in marketing, communications, or a related field. Familiarity with digital marketing platforms, social media analytics tools, and content management systems is crucial. Creativity, trend awareness, and strong interpersonal skills help you connect with target audiences and inspire teams. These skills are vital for building a compelling brand identity and driving customer engagement in a competitive market.

How does a lifestyle brand manager typically collaborate with other departments to ensure cohesive brand messaging?

A Lifestyle Brand Manager regularly works with cross-functional teams such as marketing, product development, sales, and creative departments to maintain consistent brand messaging across all platforms. This involves coordinating campaign strategies, sharing consumer insights, and ensuring that visual and verbal communications align with the brand’s identity and values. Effective collaboration often requires leading meetings, providing clear briefs, and fostering open communication to align goals and execution. These interactions are essential for creating unified brand experiences that resonate with the target audience.

What is the difference between Lifestyle Brand Manager vs Brand Strategist?

AspectLifestyle Brand ManagerBrand Strategist
Required CredentialsBachelor's in Marketing, Business, or related field; experience in brand managementBachelor's in Marketing, Communications, or related; often advanced certifications
Work EnvironmentMarketing agencies, retail companies, lifestyle brandsConsulting firms, marketing agencies, corporate marketing teams
Employer & Industry UsageFashion, wellness, travel, lifestyle sectorsVarious industries including consumer goods, fashion, and media
Common Search & Comparison IntentUnderstanding role scope, responsibilities, and career pathStrategic planning, brand positioning, and market analysis

The main difference is that a Lifestyle Brand Manager focuses on managing and promoting a specific lifestyle brand's identity and customer engagement, while a Brand Strategist develops overarching brand strategies and positioning for multiple brands or campaigns. Both roles require marketing expertise but differ in scope and daily responsibilities.

Is a lifestyle brand manager a stressful job?

A lifestyle brand manager's role can be stressful due to the need to meet marketing goals, manage multiple projects, and respond to market trends quickly. The job often involves tight deadlines, creative demands, and coordinating with various teams, which can contribute to a high-pressure environment.
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Lifestyle Brand Manager jobs near you
Infographic showing various Lifestyle Brand Manager job openings in the United States as of August 2026, with employment types broken down into 88% Full Time, 11% Part Time, and 1% Contract. Highlights an 80% Physical, 2% Hybrid, and 18% Remote job distribution, with an average salary of $84,160 per year, or $40.5 per hour.

Brand Manager

Steve Madden

Long Island City, NY • On-site

$110K - $120K/yr

Full-time

Medical, Dental, Life, Retirement, PTO

Re-posted 16 days ago

Steve Madden rating

6.6

Company rating: 6.6 out of 10

Based on 21 frontline employees who took The Breakroom Quiz

Job description

General Summary

The Brand Manager will play a critical role in driving the evolution of Steve Madden from a footwear leader into a cross-category lifestyle brand in addition to sub brands including Madden Girl and Madden NYC. This individual sits at the intersection of product, marketing, creative, and partnerships-working on brand storytelling and key growth initiatives that fuel cultural relevance and commercial impact.

The responsibilities described below are considered essential functions of the role. This position is based in our LIC office and requires working on-site.

Key Responsibilities

  • Act as a central connector across marketing, creative, merchandising, e-commerce, and wholesale
  • Manage timelines, deliverables, and execution with a high level of organization and urgency
  • Operate with a nimble, solutions-oriented mindset in a fast-paced environment
  • Identify, develop, and execute strategic brand collaborations that drive buzz and new customer acquisition
  • Serve as a key liaison across collaborators, ensuring alignment from concept through launch
  • Able to manage multiple projects and deadlines with support and resources as needed
  • Perform other duties and special projects as assigned

Specific Job Skills:

Essential duties include

  • Strong eye for trend, tone, and visual storytelling across channels
  • Strong project management skills with the ability to drive timelines and cross-functional alignment
  • Ability to move quickly and pivot in a fast-paced, deadline-driven environment
  • Deep understanding of fashion trends, consumer behavior, and competitive landscape
  • Experience developing and executing brand collaborations from concept to launch
  • Strong relationship management skills with internal stakeholders and external partners
  • Ability to identify culturally relevant partners that drive brand heat and new customer acquisition
  • Exceptional communication and collaboration skills across marketing, creative, merchandising, and sales
  • Highly organized with strong attention to detail

Required Qualifications

  • Bachelor's degree or equivalent experience
  • Minimum of 5-8+ years of experience in brand management, marketing, or related roles (fashion/retail preferred)
  • Strong understanding of the intersection of product, storytelling, and commerce
  • Experience working on collaborations, partnerships, or integrated campaigns
  • Deep passion for fashion, trends, and culture
  • Proven ability to manage multiple projects simultaneously and meet tight deadlines

The expected base salary for this position ranges from $110,000-$120,000. Ranges are based on various factors such as relevant skillset, training, years of experience related to the current job description, education, and our organizational structure. In addition to the base salary, Steve Madden offers a competitive benefits package that includes health and dental insurance, life insurance, disability insurance, 401K, paid holidays, a generous paid time-off policy, and career opportunities within a dynamic team.

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