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Marketing Director

Arbor Masters is committed to nurturing a culturally inclusive environment that hires, trains, and promotes regardless of race, sex, age, national origin, sexual orientation, religion, political beliefs, veteran status, or any other protected class. We will always cultivate an environment that celebrates differences in our teams at all Arbor Masters branches. We recognize that a diverse and inclusive workforce results in better decision-making, faster and more innovative problem solving, and creates a safe and welcoming environment for everyone.

Who is Arbor Masters?

Arbor Masters is a third-generation, family-owned business, specializing in affordable and customizable plans for all areas of tree service and plant care, both residential and commercial.  We are trusted tree and plant care experts for 65 years and counting, making the world a friendlier, greener place. We take pride in our work, our work family, and making sure our customers are satisfied by providing work with really high standards for safety and excellence. When our customers and employees trust us, they are trusting our family standard.

The Marketing Director is responsible for developing and executing marketing strategies that strengthen Arbor Masters’ brand, increase customer awareness, support business growth, and promote the company’s culture. This position will oversee marketing campaigns, social media, digital presence, community involvement, promotional materials, and internal marketing initiatives while ensuring consistent branding across all Arbor Masters locations.

Essential Responsibilities

Marketing Strategy

• Develop and implement annual and seasonal marketing plans aligned with company goals.
• Manage marketing campaigns designed to generate leads, increase sales, and strengthen brand recognition.
• Monitor marketing performance and make recommendations based on results.
• Maintain consistent Arbor Masters branding across all marketing channels and locations.
• Research industry trends, competitors, and new marketing opportunities.

Digital & Social Media

• Manage Arbor Masters’ social media platforms and develop a consistent content calendar.
• Create engaging content highlighting tree care services, employees, company culture, community involvement, and customer success stories.
• Coordinate photography, video, graphics, and other creative content.
• Monitor social media engagement and respond appropriately to comments and messages.
• Maintain and improve the company’s website and online presence.
• Assist with SEO, online advertising, Google Business Profiles, and other digital marketing initiatives.

Advertising & Lead Generation

• Coordinate print, digital, radio, direct-mail, and other advertising campaigns.
• Work with outside vendors, agencies, and media partners when needed.
• Track advertising expenses and campaign performance.
• Identify opportunities to increase qualified customer leads.
• Collaborate with the sales team to develop promotions and marketing materials that support sales efforts.

Brand & Company Culture

• Promote Arbor Masters’ family-owned history, values, culture, and commitment to quality.
• Develop employee spotlight features, company announcements, recognition campaigns, and recruiting-related content.
• Support recruiting efforts by creating compelling employment marketing materials and social media content.
• Help showcase employee accomplishments, certifications, training, community involvement, and company milestones.

Community & Events

• Coordinate company participation in community events, sponsorships, trade shows, and local activities.
• Develop promotional materials and displays for events.
• Build relationships with community organizations and business partners.
• Help identify opportunities to increase Arbor Masters’ visibility within the communities we serve.

Internal Support

• Work closely with HR, recruiting, sales, operations, and branch leadership.
• Assist with internal communications, company announcements, and employee engagement initiatives.
• Maintain an organized library of company photos, videos, logos, marketing materials, and brand assets.
• Provide branches with approved marketing materials and resources.
• Assist leadership with special projects and company-wide initiatives.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or a related field preferred.
• 3+ years of marketing experience preferred.
• Experience managing social media and digital marketing platforms.
• Strong written and verbal communication skills.
• Strong organizational and project-management skills.
• Creative thinker with the ability to develop engaging content.
• Experience with Canva, Adobe Creative Suite, or similar design software preferred.
• Experience with website management, SEO, Google Analytics, or digital advertising preferred.
• Photography and/or video experience is a plus.
• Ability to manage multiple projects and meet deadlines.
• Ability to work independently while collaborating effectively with multiple departments.

Key Performance Indicators

Success in this position may be measured by:

• Growth in qualified customer leads.
• Website traffic and online engagement.
• Social media growth and engagement.
• Advertising campaign performance and return on investment.
• Growth in brand awareness within Arbor Masters’ service areas.
• Recruiting marketing engagement and applicant generation.
• Customer reviews and online reputation.
• Successful execution of marketing campaigns and company events.

Work Environment

This position is primarily office-based but may require travel to Arbor Masters branches, customer/community events, trade shows, and other company activities. Occasional evening or weekend work may be required for events or special marketing initiatives.

This position would be especially strong for someone who is both a strategic marketer and a hands-on creator—someone who can plan a campaign in the morning, create a social media post in the afternoon, coordinate an event, and then look at the numbers to determine whether the campaign worked.