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Legal Marketing Jobs (NOW HIRING)

WOWK-TV

Director, Legal Sales Strategy

New York, NY · On-site

$250K/yr

Position Nexstar's integrated suite of AdTech and marketing solutions-including programmatic, OTT ... Stay ahead of key industry dynamics, including legal advertising regulations ...

WOWK-TV

Director, Legal Sales Strategy

Chicago, IL · On-site

$250K/yr

Position Nexstar's integrated suite of AdTech and marketing solutions-including programmatic, OTT ... Stay ahead of key industry dynamics, including legal advertising regulations ...

WOWK-TV

Director, Legal Sales Strategy

Irving, TX · On-site

$250K/yr

Position Nexstar's integrated suite of AdTech and marketing solutions-including programmatic, OTT ... Stay ahead of key industry dynamics, including legal advertising regulations ...

WOWK-TV

Director, Legal Sales Strategy

Las Vegas, NV · On-site

$250K/yr

Position Nexstar's integrated suite of AdTech and marketing solutions-including programmatic, OTT ... Stay ahead of key industry dynamics, including legal advertising regulations ...

W3Global Inc.

Marketing Manager

Los Angeles, CA · Hybrid

$120K - $135K/yr

This is a strategic leadership opportunity for a legal marketing professional who understands how sophisticated clients evaluate and select outside counsel in today's market and can leverage both ...

O'Hagan Meyer

Marketing Intern

Chicago, IL · On-site

$17/hr

This role is ideal for a motivated, detailoriented student or recent graduate interested in legal marketing and professional services. The position is part-time (approximately 15-25 hours per week)

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Legal Marketing information

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$21K

$55.4K

$90K

How much do legal marketing jobs pay per year?

As of Sep 3, 2026, the average yearly pay for legal marketing in the United States is $55,419.00, according to ZipRecruiter salary data. Most workers in this role earn between $40,000.00 and $62,500.00 per year, depending on experience, location, and employer.

What is legal marketing?

Legal marketing refers to the strategies and activities that law firms and legal professionals use to promote their services, attract new clients, and build their brand. This includes advertising, digital marketing, public relations, content creation, and client relationship management, all while adhering to strict ethical and regulatory guidelines specific to the legal industry. Legal marketers help law firms stay competitive and visible in a crowded marketplace by leveraging both traditional and modern marketing techniques.

What are the key skills and qualifications needed to thrive in legal marketing?

To thrive in Legal Marketing, you generally need expertise in marketing strategy, legal industry knowledge, and a degree in marketing, communications, or a related field. Familiarity with client relationship management (CRM) systems, digital marketing tools, and analytics platforms is typically required. Strong communication, project management, and relationship-building skills help professionals stand out in this role. These skills are vital to effectively promote legal services, build firm reputation, and drive business growth in a competitive industry.

How does a legal marketing professional typically collaborate with attorneys and other departments within a law firm?

Legal Marketing professionals work closely with attorneys to develop client pitches, manage the firm's brand, and create marketing materials that comply with legal advertising regulations. They often coordinate with practice groups, business development teams, and sometimes IT or design departments to ensure marketing initiatives align with the firm's goals and ethical standards. Regular meetings and ongoing communication are common to gather content, review campaign results, and refine strategies, making collaboration a central part of the role.

What is the difference between Legal Marketing vs Legal Content Writer?

AspectLegal MarketingLegal Content Writer
CredentialsMarketing certifications, legal industry knowledgeWriting skills, legal research experience
Work EnvironmentMarketing departments, law firms' marketing teamsContent creation teams, law firm websites, blogs
Employer & Industry UsageLaw firms, legal service providers, marketing agenciesLaw firms, legal publications, content agencies
Search & Comparison IntentLegal marketing strategies, legal marketing jobsLegal writing jobs, legal content creation

Legal Marketing focuses on promoting law firms and legal services through strategic campaigns, branding, and client outreach. Legal Content Writers create informative legal articles, blog posts, and website content to educate and engage audiences. While both roles require legal knowledge, Legal Marketing emphasizes marketing skills and client acquisition, whereas Legal Content Writing centers on producing high-quality legal content.

What do legal marketers do?

Legal marketers develop and implement strategies to promote law firms and legal services, often using digital marketing, content creation, social media, and SEO techniques. They analyze market trends, manage advertising campaigns, and work to attract and retain clients while ensuring compliance with legal advertising regulations.
More about Legal Marketing jobs

What cities are hiring for Legal Marketing jobs?

Cities with the most Legal Marketing job openings:

What are the most commonly searched types of Legal Marketing jobs?

The most popular types of Legal Marketing jobs are:

What states have the most Legal Marketing jobs?

States with the most job openings for Legal Marketing jobs include:

What job categories do people searching Legal Marketing jobs look for?

The top searched job categories for Legal Marketing jobs are:

Legal Marketing jobs near you
Infographic showing various Legal Marketing job openings in the United States as of August 2026, with employment types broken down into 1% As Needed, 83% Full Time, 14% Part Time, and 2% Contract. Highlights an 92% Physical, 2% Hybrid, and 6% Remote job distribution, with an average salary of $55,419 per year, or $26.6 per hour.

Director, Legal Sales Strategy

Tribune Media

New York, NY

$250K/yr

Full-time

Re-posted 6 days ago

Job description

Position Overview

Nexstar Media Group, the nation's largest local broadcasting company and a leading digital media organization, is seeking a strategic, results-drivenDirector, Legal Sales Strategyto lead growth initiatives within theLegal & Professional Services vertical.

This role is responsible for driving revenue by positioning Nexstar's full suite of advertising, marketing, and data-driven solutions-across digital, linear, and advanced AdTech platforms-to law firms and legal service providers nationwide. This leader will define and execute a best-in-class go-to-market strategy, enable and elevate sales teams, and deliver high-impact solutions aligned to the unique client acquisition challenges of the legal industry.

Key Responsibilities

  • Category Ownership:
    Serve as the national subject matter expert for the Legal vertical, owning category strategy, sales execution, and revenue performance across key legal segments (e.g., personal injury, mass tort, family law, and local practice areas).

  • Solution Selling:
    Position Nexstar's integrated suite of AdTech and marketing solutions-including programmatic, OTT/CTV, search, social, and first-party data activation-to drive client acquisition, case volume, and ROI for law firms.

  • Sales Enablement:
    Develop and deploy vertical-specific playbooks, messaging frameworks, and sales tools tailored to legal marketing use cases (e.g., lead generation, call conversion, brand authority, geographic targeting).

  • Coaching & Development:
    Provide ongoing coaching, joint client engagement, and pipeline oversight to improve seller effectiveness, accelerate deal cycles, and increase close rates within the legal category.

  • Positioning & Messaging:
    Craft compelling, insight-driven narratives aligned with legal advertiser priorities, including cost per case, qualified lead generation, intake efficiency, and competitiveconquesting.

  • Revenue Growth:
    Drive measurable revenue expansion within the Legal vertical through both direct account engagement and scalable enablement of local and regional sales teams.

  • Partnership Management:
    Collaborate with internal product teams, data providers, and external partners to enhance Nexstar's legal-specific offerings, including attribution solutions, call tracking, and lead verification tools.

  • Market Intelligence:
    Stay ahead of key industry dynamics, including legal advertising regulations, competitivespendtrends, consumer search behavior, and emerging client acquisition channels.

Required Qualifications

  • 7+ years of experience in digital media, AdTech, or SaaS sales, with at least 3 years focused onthelegalor professional servicesvertical.

  • Deep understanding oflaw firm marketing strategies, including lead generation, intake optimization, and compliant advertising practices.

  • Proven track record ofsales leadershipin a matrixed, multi-market environment.

  • Demonstrated success insales enablement, go-to-market strategy, and team coaching.

  • Strong analytical skills with the ability to translate campaign data into actionable insights and performance improvements.

  • Excellent communication, presentation, and client-facing skills, with experience engaging senior stakeholders.

  • Willingness to travel up to 50-75% to support key markets and client relationships.

Preferred Qualifications

  • Experience selling intopersonal injury, mass tort, or high-volume consumer legal categories.

  • Familiarity with legal marketing tools and platforms (e.g., call tracking, case management integrations, lead attribution systems).

  • Understanding oflegal advertising compliance and regulatory considerations(e.g., state bar guidelines).

  • Proficiency with Salesforce or similar CRM systems.

Salary Range - $200-250K

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