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Legal Marketing Jobs (NOW HIRING)

Builden Partners

Legal Marketing Assistant

Chicago, IL · On-site

$41K - $52K/yr

Builden Partners seeks a Legal Marketing Assistant to support the development and execution of marketing and business development strategies for our growing roster of law firm clients. Under the ...

Builden Partners

Legal Marketing Assistant

Chicago, IL · On-site

$41K - $52K/yr

Builden Partners seeks a Legal Marketing Assistant to support the development and execution of marketing and business development strategies for our growing roster of law firm clients. Under the ...

Law Offices of Sabrina Li

Marketing Intern

Pasadena, CA · On-site

$16.25 - $21.75/hr

Build Practical Skills in Legal Marketing: This internship is designed to bridge the gap between academic learning and real-world application within a legal services environment. You will gain hands ...

Law Offices of Sabrina Li

Marketing Intern

Santa Ana, CA · On-site

$15.50 - $20.75/hr

Build Practical Skills in Legal Marketing: This internship is designed to bridge the gap between academic learning and real-world application within a legal services environment. You will gain hands ...

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Legal Marketing information

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$21K

$55.4K

$90K

How much do legal marketing jobs pay per year?

As of Jul 30, 2026, the average yearly pay for legal marketing in the United States is $55,419.00, according to ZipRecruiter salary data. Most workers in this role earn between $40,000.00 and $62,500.00 per year, depending on experience, location, and employer.

How does a Legal Marketing professional typically collaborate with attorneys and other departments within a law firm?

Legal Marketing professionals work closely with attorneys to develop client pitches, manage the firm's brand, and create marketing materials that comply with legal advertising regulations. They often coordinate with practice groups, business development teams, and sometimes IT or design departments to ensure marketing initiatives align with the firm's goals and ethical standards. Regular meetings and ongoing communication are common to gather content, review campaign results, and refine strategies, making collaboration a central part of the role.

What is legal marketing?

Legal marketing refers to the strategies and activities that law firms and legal professionals use to promote their services, attract new clients, and build their brand. This includes advertising, digital marketing, public relations, content creation, and client relationship management, all while adhering to strict ethical and regulatory guidelines specific to the legal industry. Legal marketers help law firms stay competitive and visible in a crowded marketplace by leveraging both traditional and modern marketing techniques.

What are the key skills and qualifications needed to thrive in Legal Marketing, and why are they important?

To thrive in Legal Marketing, you generally need expertise in marketing strategy, legal industry knowledge, and a degree in marketing, communications, or a related field. Familiarity with client relationship management (CRM) systems, digital marketing tools, and analytics platforms is typically required. Strong communication, project management, and relationship-building skills help professionals stand out in this role. These skills are vital to effectively promote legal services, build firm reputation, and drive business growth in a competitive industry.

What is the difference between Legal Marketing vs Legal Content Writer?

AspectLegal MarketingLegal Content Writer
CredentialsMarketing certifications, legal industry knowledgeWriting skills, legal research experience
Work EnvironmentMarketing departments, law firms' marketing teamsContent creation teams, law firm websites, blogs
Employer & Industry UsageLaw firms, legal service providers, marketing agenciesLaw firms, legal publications, content agencies
Search & Comparison IntentLegal marketing strategies, legal marketing jobsLegal writing jobs, legal content creation

Legal Marketing focuses on promoting law firms and legal services through strategic campaigns, branding, and client outreach. Legal Content Writers create informative legal articles, blog posts, and website content to educate and engage audiences. While both roles require legal knowledge, Legal Marketing emphasizes marketing skills and client acquisition, whereas Legal Content Writing centers on producing high-quality legal content.

More about Legal Marketing jobs
What cities are hiring for Legal Marketing jobs? Cities with the most Legal Marketing job openings:
What are the most commonly searched types of Legal Marketing jobs? The most popular types of Legal Marketing jobs are:
What states have the most Legal Marketing jobs? States with the most job openings for Legal Marketing jobs include:
What job categories do people searching Legal Marketing jobs look for? The top searched job categories for Legal Marketing jobs are:
Legal Marketing jobs near you
Infographic showing various Legal Marketing job openings in the United States as of July 2026, with employment types broken down into 1% As Needed, 86% Full Time, 11% Part Time, and 2% Contract. Highlights an 94% Physical, 2% Hybrid, and 4% Remote job distribution, with an average salary of $55,419 per year, or $26.6 per hour.

Legal Marketing

The United Firm | La Liga Defensora, APC

Los Angeles, CA • On-site

Full-time

Medical, Dental, Vision, Retirement, PTO

Re-posted 29 days ago

Job description

Our Los Angeles office is looking to hire a passionate, proactive, and experienced Legal Marketing Manager to work within our Marketing Department. This ideal candidate will coordinate the firm's in-house marketing initiatives for our main areas of practice, including personal injury, immigration, and criminal defense, primarily in the Hispanic market. We are looking for an analytical thinker who can conceptualize, execute, and design innovative Google Ad pay per click campaigns for our firm. You will be responsible for implementing Google Ad marketing initiatives, with the end goal of improving our conversions in paid advertising. The ideal candidate's primary objective should be to ensure that our Google Ads pay per click campaigns have the most astounding return on our investment.
Responsibilities
  • Management and growth of pay per click campaigns driving revenue and profits
  • Systematizing activity and creating processes on pay per click channels
  • Manage the setup, adjustments, monitoring, and reporting for digital marketing and advertising campaigns
  • Improving Click-Through Rates and Costs Per Click
  • Create/add/manage Google ads and large budgets on a daily basis
  • Keyword research experience with SEO understanding
  • Take an active role in developing digital strategies that support our overall digital marketing program
  • Create monthly reports with analysis of performance of campaigns along with strategic recommendations for continual improvement
  • Provide and communicate strategic direction on PPC campaign initiatives, identifying key messages, and value propositions

Qualifications
  • Minimum of 4+ years direct Google Ads experience with tangible results
  • Experience with Law Firm marketing, ideally in Personal Injury
  • Google Ads Certified preferred
  • B.A or M.B.A in Marketing or related field is highly preferred
  • Strong business Leadership and Campaign management
  • Proficient in Microsoft Office and Google Suite
  • Experience with website analysis using a variety of analytics tools including Google Analytics as well as internal reporting tools.
  • Experience working with popular PPC ad platforms (Google AdWords, Bing AdCenter, etc).

Here at The United Firm, we offer medical, dental, and vision insurance. We have a great compensation package including a 401(k) plan. Some perks include catered lunches, complimentary parking, paid time off, and more! Come be apart of our growing firm and its opportunities for your career development. You will learn and develop alongside a team of professionals who aim to excel in the legal industry.
The United Firm, APC is an equal employment opportunity employer, and we welcome everyone regardless of their race, color, religion, sex, national origin, age, disability, veteran status or genetics. We are dedicated to providing an inclusive, open, and diverse work environment.

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