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Key Account Manager Wine Spirits Jobs (NOW HIRING)

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Key Account Manager Wine Spirits information

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$40K

$92.6K

$139.5K

How much do key account manager wine spirits jobs pay per year?

As of Sep 4, 2026, the average yearly pay for key account manager wine spirits in the United States is $92,563.00, according to ZipRecruiter salary data. Most workers in this role earn between $73,000.00 and $111,000.00 per year, depending on experience, location, and employer.

What does a key account manager in wine & spirits do?

A Key Account Manager in Wine & Spirits is responsible for managing and developing relationships with major clients, such as retailers, distributors, or hospitality groups. Their main goal is to ensure that the company's products are well-represented and performing successfully within these key accounts. This involves negotiating contracts, developing sales strategies, coordinating promotions, and analyzing sales data to identify growth opportunities. They also serve as the primary point of contact between the client and the company, helping to resolve issues and ensure customer satisfaction.

What are the key skills and qualifications needed to thrive as a key account manager in wine & spirits?

To thrive as a Key Account Manager in Wine & Spirits, you need a strong background in sales, account management, and deep industry knowledge, often supported by a degree in business or hospitality. Proficiency with CRM software, sales analytics tools, and familiarity with supply chain systems are typically required. Excellent negotiation, relationship-building, and communication skills help you stand out in managing client portfolios and driving growth. These competencies are vital to building lasting client partnerships, maximizing sales opportunities, and navigating the competitive beverage industry.

How does a key account manager in wine & spirits typically collaborate with distributors and on-premise clients to achieve sales targets?

A Key Account Manager in the Wine & Spirits industry works closely with both distributors and key on-premise clients (such as bars, restaurants, and hotels) to develop tailored sales strategies and promotional plans. This collaboration often involves regular meetings, joint business planning, and coordinating marketing activations to maximize brand visibility and product placement. Building strong relationships and maintaining open communication are essential to align goals, address market feedback, and ensure inventory flows smoothly. Success in this role requires balancing the needs of different stakeholders while staying focused on sales growth and customer satisfaction.

What is the difference between Key Account Manager Wine Spirits vs Sales Representative Wine Spirits?

AspectKey Account Manager Wine SpiritsSales Representative Wine Spirits
Primary RoleManage key accounts, develop long-term relationships, and strategize sales growthGenerate sales through direct customer interactions, focusing on new and existing clients
Work EnvironmentCorporate offices, client meetings, industry eventsOn the road, retail stores, distributors, trade shows
Required CredentialsSales experience, industry knowledge, often a degree in business or related fieldSales skills, product knowledge, often a high school diploma or equivalent

The Key Account Manager Wine Spirits focuses on managing major clients and building strategic relationships, while the Sales Representative Wine Spirits emphasizes direct sales and customer acquisition. Both roles require industry knowledge, but the Key Account Manager typically handles larger accounts and develops long-term strategies, whereas the Sales Representative is more involved in daily sales activities.

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The top searched job categories for Key Account Manager Wine Spirits jobs are:

Infographic showing various Key Account Manager Wine Spirits job openings in the United States as of August 2026, with employment types broken down into 87% Full Time, 12% Part Time, and 1% Contract. Highlights an 87% Physical, 2% Hybrid, and 11% Remote job distribution, with an average salary of $92,563 per year, or $44.5 per hour.

NorCal Wine & Spirits Portfolio Manager

Turquoise Life

Los Angeles, CA

Full-time

Posted 10 days ago


Job description

Turquoise Life is a dynamic wines & spirits company that brings brands to life. With a core business model that focuses on building brands revolving around lifestyle, Turquoise Life continually strives to create trends within wines & spirits that consumers can identify with. As a fast-growing company, Turquoise Life has quickly risen in the ranks as one of the fastest growing wines & spirits companies in the U.S. with a globally recognized portfolio of leading lifestyle beverage brands.
Successful candidates will have minimum 3+ years' experience working with a wine importer and/or distributor with an existing industry network, and must demonstrate the ability to cold-call, follow-up, assess/respond to the needs of the customer and understand the importance of building strong relationships.
This is a unique and entrepreneurial role that is best suited for those with an entrepreneurial spirit and performs best in an autonomous role. As a member of our sales team, the candidate must be able to present our wines with knowledge, confidence and passion, as well as serve as a trusted advisor to our customers. We are seeking engaging people who are motivated to develop new relationships, expand their wine knowledge and grow with Turquoise Life.
Key Responsibilities:
Develop action plan to meet monthly targeted sales goals and KPI's that are in line with company objectives and priorities
Create and develop local market opportunities
Act as market liaison during visits from winery partners
Work with distributor sales team in all designated markets to generate placements
Proactively manage at least 100 key accounts, including weekly visits
Frequently travel and visit all markets in designated territory
Conduct staff trainings and consumer tastings on a weekly basis
Review monthly account performance
Create customized sales presentations to accounts
Requirements for Success:
Minimum 3+ years Beverage sales experience, preferably with a wine importer and/or distributor
Uncompromising honesty and integrity
Competitive, self-motivated and organized
Exceptional interpersonal & communication skills
Creativity, original thinking, and resourcefulness
Intermediate-level wine knowledge
Go-getter with verifiable results from previous experiences
Established list of strong leads, prospects, and existing accounts
Enjoy working on commission and incentive-based pay
Reliable transportation, auto insurance and a valid driver's license
The ability to meet physical demands of the position, including driving, walking, lifting, and carrying.
Job category: Sales and Marketing