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Insurance Marketing Jobs in Virginia (NOW HIRING)

TowneBank

Commercial Lines Marketing Manager

Norfolk, VA · On-site

$120K - $150K/yr

Join us at Towne Insurance! Your career. Your future. Your Towne. Towne Insurance is seeking a seasoned Commercial Lines Marketing Manager to join our team in Norfolk, Virginia. This position may ...

TowneBank

Commercial Lines Marketing Manager

Norfolk, VA · On-site

$120K - $150K/yr

Towne Insurance is seeking a seasoned Commercial Lines Marketing Manager to join our team in Norfolk, Virginia. This position may also be performed out of our Richmond office with frequent travel to ...

AIH Physician Services

Gastroenterologist

Danville, VA · On-site

$398K/yr

Company-paid malpractice insurance * Marketing and practice growth support Qualifications: * MD or DO, Board Certified or Board Eligible in Gastroenterology * Active Virginia medical license or ...

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All JobsInsurance Marketing JobsInsurance Marketing Jobs in Virginia

Insurance Marketing information

See Virginia salary details

$18.8K

$57.9K

$90.7K

How much do insurance marketing jobs pay per year?

As of Aug 9, 2026, the average yearly pay for insurance marketing in Virginia is $57,931.00, according to ZipRecruiter salary data. Most workers in this role earn between $39,700.00 and $72,900.00 per year, depending on experience, location, and employer.

What do insurance marketing professionals do?

Insurance marketing professionals develop strategies to promote insurance products and services, often working with advertising, digital marketing, and client outreach. They analyze market trends, create campaigns, and collaborate with sales teams to attract and retain customers, typically using tools like CRM software and marketing analytics.

What are the key skills and qualifications needed to thrive in insurance marketing?

To excel in Insurance Marketing, candidates typically need a solid understanding of insurance products, strong sales acumen, and a bachelor’s degree in marketing, business, or a related field. Familiarity with CRM software, digital marketing platforms, and industry certifications (such as those from LOMA or The American College) is highly valued. Excellent interpersonal skills, creativity, and persuasive communication abilities help professionals connect with clients and collaborate within teams. These competencies enable Insurance Marketing specialists to effectively promote products, attract new customers, and drive business growth in a competitive market.

What are some common challenges faced in insurance marketing roles?

Professionals in Insurance Marketing often face the challenge of differentiating their offerings in a highly competitive industry while staying compliant with regulatory guidelines. Keeping up with evolving digital marketing trends and understanding complex insurance products can require ongoing learning and adaptation. Additionally, balancing lead generation efforts with relationship building and client retention is essential for long-term success. However, these challenges also present opportunities to develop valuable skills and make a significant impact on a company’s growth trajectory.

What is insurance marketing?

An Insurance Marketing job involves promoting insurance products and services to potential customers through various channels, such as digital marketing, advertising, networking, and partnerships. Professionals in this role develop marketing strategies, conduct market research, generate leads, and collaborate with sales teams to increase policy sales. They may also work on branding, customer engagement, and communications to enhance a company's visibility and reputation. Strong analytical, communication, and sales skills are essential for success in this field.

What are the most commonly searched types of Insurance Marketing jobs in Virginia? The most popular types of Insurance Marketing jobs in Virginia are:
What are popular job titles related to Insurance Marketing jobs in Virginia? For Insurance Marketing jobs in Virginia, the most frequently searched job titles are:
What job categories do people searching Insurance Marketing jobs in Virginia look for? The top searched job categories for Insurance Marketing jobs in Virginia are:
What cities in Virginia are hiring for Insurance Marketing jobs? Cities in Virginia with the most Insurance Marketing job openings:
Insurance Marketing jobs near you
Infographic showing various Insurance Marketing job openings in Virginia as of August 2026, with employment types broken down into 1% As Needed, 70% Full Time, 24% Part Time, and 5% Contract. Highlights an 91% Physical, 1% Hybrid, and 8% Remote job distribution, with an average salary of $57,931 per year, or $27.9 per hour.

Commercial Insurance Marketing Specialist

Virginia Farm Bureau

Richmond, VA • On-site

$57K - $85K/yr

Other

Re-posted 8 days ago

Virginia Farm Bureau rating

9.4

Company rating: 9.4 out of 10

Based on 8 frontline employees who took The Breakroom Quiz

15th of 304 rated insurance

Job description

POSITION TITLE: Commercial Insurance Marketing Specialist

STATUS: Exempt

COMPENSATION RANGE: $57,000-85,000 Annually

REPORTS TO: Brokerage Program Director

The Commercial Insurance Marketing Specialist supports company-wide sales efforts by processing brokerage applications, securing accurate and timely quotes, and delivering responsive, high-quality service to the Virginia Farm Bureau (VAFB) agency force and brokerage partners. This role serves as a key liaison to the captive VAFB Agency network and requires regular interaction with internal and external stakeholders.

The Insurance Agency Services (IAS) Department exists to empower VAFB agents by providing access to a broad network of insurance partners. This enables agents to offer alternative quotes and coverage options not available through VAFB, supporting client retention and membership growth. In this role, the Commercial Insurance Marketing Specialist plays a critical part in fulfilling that mission by facilitating access to these markets and delivering coverage solutions that help agents retain and grow their client base.

The ideal candidate demonstrates strong customer service skills, a positive attitude, and comfort working in a technology-driven environment.

Primary Responsibilities

  • Support sales efforts by preparing complete new business and renewal submissions and obtaining quotes in accordance with agency marketing procedures, with a focus on non-admitted and Excess & Surplus (E&S) business.
  • Conduct annual reviews and analyze risk exposures on renewal policies to ensure appropriate coverage based on client information.
  • Maintain accurate client files and documentation, including policies, endorsements, invoices, binders, certificates of insurance, and activity records, in line with agency standards and timelines.
  • Manage renewal expiration lists, binders, audits, and aged receivables in accordance with agency guidelines.
  • Respond promptly to client inquiries, emails, mail, and carrier requests.
  • Review all processed items for accuracy and completeness; prepare billing in accordance with agency credit and collections policies.
  • Maintain current knowledge of underwriting guidelines, carrier requirements, and industry trends through ongoing education and professional development.
  • Participate in meetings, agency visits, trade shows, and other company or industry events as required.
  • Assist with special projects as assigned by management.

Additional Responsibilities

  • Perform other duties as assigned.

Minimum Qualifications

  • High School Diploma or equivalent
  • Minimum of 3 years of commercial insurance experience preferred
  • Experience working with multiple insurance carriers, MGAs, and MGUs
  • Ability to effectively communicate with insureds in an agency or brokerage environment
  • Proficiency in agency management systems, quoting platforms, and Microsoft Office (Outlook, Word, Excel)
  • Strong technical aptitude, including familiarity with document management systems and carrier platforms
  • Active Virginia Property & Casualty License (required)
  • Commitment to maintaining licensing requirements through continuing education

Core Competencies

  • Strong understanding of brokerage operations, including commercial lines rating, claims handling, agency systems, and insurance regulations
  • Knowledge of risk management principles
  • Excellent organizational, time management, and multitasking abilities
  • Strong written and verbal communication skills
  • High level of accuracy and attention to detail
  • Self-motivated with the ability to work independently in a fast-paced environment
  • Effective interpersonal skills and ability to build positive relationships

Preferred Qualifications

  • Bachelors degree
  • Experience with Nexsure
  • Professional designation or desire to obtain (such as CPCU)

What Virginia Farm Bureau employees say

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