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Insurance Marketing Manager Jobs in Virginia (NOW HIRING)

TowneBank

Commercial Lines Marketing Manager

Glen Allen, VA · On-site

$120K - $150K/yr

Towne Insurance is seeking a seasoned Commercial Lines Marketing Manager to join our team in Norfolk, Virginia. This position may also be performed out of our Richmond office with frequent travel to ...

Towne Bank

Commercial Lines Marketing Manager

Norfolk, VA · On-site

$120K - $150K/yr

Towne Insurance is seeking a seasoned Commercial Lines Marketing Manager to join our team in Norfolk, Virginia. This position may also be performed out of our Richmond office with frequent travel to ...

TowneBank

Commercial Lines Marketing Manager

Norfolk, VA · On-site

$120K - $150K/yr

Towne Insurance is seeking a seasoned Commercial Lines Marketing Manager to join our team in Norfolk, Virginia. This position may also be performed out of our Richmond office with frequent travel to ...

TowneBank

Commercial Lines Marketing Manager

Norfolk, VA · On-site

$120K - $150K/yr

Towne Insurance is seeking a seasoned Commercial Lines Marketing Manager to join our team in Norfolk, Virginia. This position may also be performed out of our Richmond office with frequent travel to ...

BlackSky

Marketing Manager

Herndon, VA · On-site

$105K - $120K/yr

Marketing Manager About Us: BlackSky is a real-time intelligence company. We own and operate the ... Medical, dental, vision, disability, group term life and AD&D, voluntary life and AD&D insurance

BlackSky

Marketing Manager

Herndon, VA · Hybrid

$105K - $120K/yr

Marketing Manager About Us: BlackSky is a real-time intelligence company. We own and operate the ... Medical, dental, vision, disability, group term life and AD&D, voluntary life and AD&D insurance

FGM Architects

Regional Marketing Manager

Reston, VA · Hybrid

$90K - $112K/hr

Regional Marketing Manager Location : Reston, VA Employment Type: Full-time About Us FGM Architects ... D insurance * Short- and long-term disability coverage * 401(k) retirement plan with opportunity ...

FGM Architects

Regional Marketing Manager

Reston, VA · On-site

$90K - $112K/yr

Regional Marketing Manager Location : Reston, VA Employment Type: Full-time About Us FGM Architects ... Comprehensive medical, dental, and vision insurance * Employer-provided basic life and AD&D ...

Erie Home

Field Marketing Manager

Ashland, VA · Remote

$52K/yr

Includes medical, dental, vision, life insurance, PTO, holiday pay, and a 401(k) with company match ... Join Erie Home as a Field Marketing Manager and take the next big step in your leadership career.

Erie Home

Field Marketing Manager

Ashland, VA · Remote

$75K - $125K/yr

Includes medical, dental, vision, life insurance, PTO, holiday pay, and a 401(k) with company match ... Join Erie Home as a Field Marketing Manager and take the next big step in your leadership career.

Erie Home

Field Marketing Manager

Ashland, VA · On-site

$52K/yr

Includes medical, dental, vision, life insurance, PTO, holiday pay, and a 401(k) with company match ... Join Erie Home as a Field Marketing Manager and take the next big step in your leadership career.

New

Auterion

Product Marketing Manager

Arlington, VA · On-site

$120K - $150K/yr

Auterion is seeking a Product Marketing Manager to translate complex autonomy, robotics, and ... Unlimited PTO * Health Insurance (includes dental & vision) * Medical flex spending * Life ...

Auterion

Product Marketing Manager

Arlington, VA

$120K - $150K/yr

Auterion is seeking a Product Marketing Manager to translate complex autonomy, robotics, and ... Unlimited PTO * Health Insurance (includes dental & vision) * Medical flex spending * Life ...

Auterion

Product Marketing Manager

Arlington, VA

$120K - $150K/yr

Auterion is seeking a Product Marketing Manager to translate complex autonomy, robotics, and ... Unlimited PTO * Health Insurance (includes dental & vision) * Medical flex spending * Life ...

Adecco

Marketing Manager Sr

Richmond, VA · Hybrid

$50/hr

... in account management 2+ years of experience in Consumer Marketing, Talent Marketing, or ... life insurance, short-term disability, additional voluntary benefits, EAP program, commuter ...

Brightspot

Product Marketing Manager

Reston, VA · On-site

$130K - $140K/yr

About the Role Brightspot is looking for a strategic and action-oriented Product Marketing Manager ... Benefits include health, dental, and vision insurance, 3 weeks paid vacation, paid sick leave, paid ...

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All JobsInsurance Marketing JobsInsurance Marketing Manager JobsInsurance Marketing Manager Jobs in Virginia

Insurance Marketing Manager information

See Virginia salary details

$32.7K

$82.8K

$144.3K

How much do insurance marketing manager jobs pay per year?

As of Aug 8, 2026, the average yearly pay for insurance marketing manager in Virginia is $82,772.00, according to ZipRecruiter salary data. Most workers in this role earn between $59,500.00 and $97,200.00 per year, depending on experience, location, and employer.

What is an insurance marketing manager?

An Insurance Marketing Manager is a professional responsible for developing and implementing marketing strategies to promote insurance products and services. They analyze market trends, identify target audiences, and collaborate with sales teams to increase brand awareness and drive policy sales. Their duties also include managing advertising campaigns, organizing promotional events, and monitoring the effectiveness of marketing efforts. Insurance Marketing Managers play a critical role in helping insurance companies grow their customer base and remain competitive in the market.

What is the difference between Insurance Marketing Manager vs Insurance Agent?

AspectInsurance Marketing ManagerInsurance Agent
CredentialsBachelor's degree in marketing, business, or related field; industry certificationsLicensing as required by state; sometimes industry certifications
Work EnvironmentCorporate offices, marketing departments, strategic planningFieldwork, client meetings, sales environments
Employer & Industry UsageInsurance companies, agencies, brokeragesIndependent agents, agency offices, insurance carriers
Primary FocusDeveloping marketing strategies, brand promotion, lead generationSelling insurance policies, client acquisition, customer service

While both roles are integral to the insurance industry, the Insurance Marketing Manager focuses on strategic marketing and brand development within organizations, whereas the Insurance Agent primarily engages in direct sales and client interactions. Understanding these differences helps job seekers and employers align expectations and responsibilities effectively.

What are the key skills and qualifications needed to thrive as an insurance marketing manager?

To thrive as an Insurance Marketing Manager, you need expertise in marketing strategy, insurance industry knowledge, and typically a bachelor’s degree in marketing or a related field. Familiarity with CRM software, digital marketing platforms, and analytics tools is commonly required. Strong leadership, communication, and analytical thinking are standout soft skills in this role. These skills ensure effective campaign execution, team coordination, and the ability to adapt to changing market trends to drive business growth.

What are some common challenges faced by insurance marketing managers when developing campaigns?

Insurance Marketing Managers often encounter challenges such as navigating strict regulatory requirements, differentiating products in a highly competitive market, and effectively targeting diverse customer segments. Building trust and simplifying complex insurance products for potential clients is also a frequent hurdle. Successful managers collaborate closely with compliance, sales, and product teams to ensure marketing materials are accurate, engaging, and legally compliant.
What are the most commonly searched types of Insurance Marketing jobs in Virginia? The most popular types of Insurance Marketing jobs in Virginia are:
What are popular job titles related to Insurance Marketing Manager jobs in Virginia? For Insurance Marketing Manager jobs in Virginia, the most frequently searched job titles are:
What job categories do people searching Insurance Marketing Manager jobs in Virginia look for? The top searched job categories for Insurance Marketing Manager jobs in Virginia are:
What cities in Virginia are hiring for Insurance Marketing Manager jobs? Cities in Virginia with the most Insurance Marketing Manager job openings:
Insurance Marketing Manager jobs near you
Infographic showing various Insurance Marketing Manager job openings in Virginia as of August 2026, with employment types broken down into 1% As Needed, 70% Full Time, 24% Part Time, and 5% Contract. Highlights an 91% Physical, 1% Hybrid, and 8% Remote job distribution, with an average salary of $82,772 per year, or $39.8 per hour.

Commercial Insurance Marketing Specialist

Virginia Farm Bureau

Richmond, VA • On-site

$57K - $85K/yr

Other

Re-posted 7 days ago

Virginia Farm Bureau rating

9.4

Company rating: 9.4 out of 10

Based on 8 frontline employees who took The Breakroom Quiz

15th of 303 rated insurance

Job description

POSITION TITLE: Commercial Insurance Marketing Specialist

STATUS: Exempt

COMPENSATION RANGE: $57,000-85,000 Annually

REPORTS TO: Brokerage Program Director

The Commercial Insurance Marketing Specialist supports company-wide sales efforts by processing brokerage applications, securing accurate and timely quotes, and delivering responsive, high-quality service to the Virginia Farm Bureau (VAFB) agency force and brokerage partners. This role serves as a key liaison to the captive VAFB Agency network and requires regular interaction with internal and external stakeholders.

The Insurance Agency Services (IAS) Department exists to empower VAFB agents by providing access to a broad network of insurance partners. This enables agents to offer alternative quotes and coverage options not available through VAFB, supporting client retention and membership growth. In this role, the Commercial Insurance Marketing Specialist plays a critical part in fulfilling that mission by facilitating access to these markets and delivering coverage solutions that help agents retain and grow their client base.

The ideal candidate demonstrates strong customer service skills, a positive attitude, and comfort working in a technology-driven environment.

Primary Responsibilities

  • Support sales efforts by preparing complete new business and renewal submissions and obtaining quotes in accordance with agency marketing procedures, with a focus on non-admitted and Excess & Surplus (E&S) business.
  • Conduct annual reviews and analyze risk exposures on renewal policies to ensure appropriate coverage based on client information.
  • Maintain accurate client files and documentation, including policies, endorsements, invoices, binders, certificates of insurance, and activity records, in line with agency standards and timelines.
  • Manage renewal expiration lists, binders, audits, and aged receivables in accordance with agency guidelines.
  • Respond promptly to client inquiries, emails, mail, and carrier requests.
  • Review all processed items for accuracy and completeness; prepare billing in accordance with agency credit and collections policies.
  • Maintain current knowledge of underwriting guidelines, carrier requirements, and industry trends through ongoing education and professional development.
  • Participate in meetings, agency visits, trade shows, and other company or industry events as required.
  • Assist with special projects as assigned by management.

Additional Responsibilities

  • Perform other duties as assigned.

Minimum Qualifications

  • High School Diploma or equivalent
  • Minimum of 3 years of commercial insurance experience preferred
  • Experience working with multiple insurance carriers, MGAs, and MGUs
  • Ability to effectively communicate with insureds in an agency or brokerage environment
  • Proficiency in agency management systems, quoting platforms, and Microsoft Office (Outlook, Word, Excel)
  • Strong technical aptitude, including familiarity with document management systems and carrier platforms
  • Active Virginia Property & Casualty License (required)
  • Commitment to maintaining licensing requirements through continuing education

Core Competencies

  • Strong understanding of brokerage operations, including commercial lines rating, claims handling, agency systems, and insurance regulations
  • Knowledge of risk management principles
  • Excellent organizational, time management, and multitasking abilities
  • Strong written and verbal communication skills
  • High level of accuracy and attention to detail
  • Self-motivated with the ability to work independently in a fast-paced environment
  • Effective interpersonal skills and ability to build positive relationships

Preferred Qualifications

  • Bachelors degree
  • Experience with Nexsure
  • Professional designation or desire to obtain (such as CPCU)

What Virginia Farm Bureau employees say

Pay

Benefits

Hours and flexibility

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