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Insurance Marketing Manager Jobs in Virginia (NOW HIRING)

Brightspot

Product Marketing Manager

Reston, VA · On-site

$130K - $140K/yr

About the Role Brightspot is looking for a strategic and action-oriented Product Marketing Manager ... Benefits include health, dental, and vision insurance, 3 weeks paid vacation, paid sick leave, paid ...

WDG

Sr. Marketing Manager

Arlington, VA · On-site

$100K - $110K/yr

About Us We are a modern marketing collective built for scale, efficiency, and impact. As the ... Medical, dental, and vision insurance * Unlimited paid time off * 401(k) with company match

Range

Senior Product Marketing Manager

Mclean, VA · On-site

$122K - $160K/yr

... Marketing Manager to help define how our products are positioned, launched, and adopted in the ... Health & Wellness : 100% employer-covered medical insurance for employees (75% for dependents ...

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All JobsInsurance Marketing JobsInsurance Marketing Manager JobsInsurance Marketing Manager Jobs in Virginia

Insurance Marketing Manager information

See Virginia salary details

$32.7K

$82.8K

$144.3K

How much do insurance marketing manager jobs pay per year?

As of Aug 8, 2026, the average yearly pay for insurance marketing manager in Virginia is $82,772.00, according to ZipRecruiter salary data. Most workers in this role earn between $59,500.00 and $97,200.00 per year, depending on experience, location, and employer.

What is an insurance marketing manager?

An Insurance Marketing Manager is a professional responsible for developing and implementing marketing strategies to promote insurance products and services. They analyze market trends, identify target audiences, and collaborate with sales teams to increase brand awareness and drive policy sales. Their duties also include managing advertising campaigns, organizing promotional events, and monitoring the effectiveness of marketing efforts. Insurance Marketing Managers play a critical role in helping insurance companies grow their customer base and remain competitive in the market.

What is the difference between Insurance Marketing Manager vs Insurance Agent?

AspectInsurance Marketing ManagerInsurance Agent
CredentialsBachelor's degree in marketing, business, or related field; industry certificationsLicensing as required by state; sometimes industry certifications
Work EnvironmentCorporate offices, marketing departments, strategic planningFieldwork, client meetings, sales environments
Employer & Industry UsageInsurance companies, agencies, brokeragesIndependent agents, agency offices, insurance carriers
Primary FocusDeveloping marketing strategies, brand promotion, lead generationSelling insurance policies, client acquisition, customer service

While both roles are integral to the insurance industry, the Insurance Marketing Manager focuses on strategic marketing and brand development within organizations, whereas the Insurance Agent primarily engages in direct sales and client interactions. Understanding these differences helps job seekers and employers align expectations and responsibilities effectively.

What are the key skills and qualifications needed to thrive as an insurance marketing manager?

To thrive as an Insurance Marketing Manager, you need expertise in marketing strategy, insurance industry knowledge, and typically a bachelor’s degree in marketing or a related field. Familiarity with CRM software, digital marketing platforms, and analytics tools is commonly required. Strong leadership, communication, and analytical thinking are standout soft skills in this role. These skills ensure effective campaign execution, team coordination, and the ability to adapt to changing market trends to drive business growth.

What are some common challenges faced by insurance marketing managers when developing campaigns?

Insurance Marketing Managers often encounter challenges such as navigating strict regulatory requirements, differentiating products in a highly competitive market, and effectively targeting diverse customer segments. Building trust and simplifying complex insurance products for potential clients is also a frequent hurdle. Successful managers collaborate closely with compliance, sales, and product teams to ensure marketing materials are accurate, engaging, and legally compliant.
What are the most commonly searched types of Insurance Marketing jobs in Virginia? The most popular types of Insurance Marketing jobs in Virginia are:
What are popular job titles related to Insurance Marketing Manager jobs in Virginia? For Insurance Marketing Manager jobs in Virginia, the most frequently searched job titles are:
What job categories do people searching Insurance Marketing Manager jobs in Virginia look for? The top searched job categories for Insurance Marketing Manager jobs in Virginia are:
What cities in Virginia are hiring for Insurance Marketing Manager jobs? Cities in Virginia with the most Insurance Marketing Manager job openings:
Insurance Marketing Manager jobs near you
Infographic showing various Insurance Marketing Manager job openings in Virginia as of August 2026, with employment types broken down into 1% As Needed, 70% Full Time, 24% Part Time, and 5% Contract. Highlights an 91% Physical, 1% Hybrid, and 8% Remote job distribution, with an average salary of $82,772 per year, or $39.8 per hour.

Product Marketing Manager

Brightspot

Reston, VA • On-site

$130K - $140K/yr

Full-time

Medical, Dental, Vision, Retirement, PTO

Re-posted 21 hours ago

Job description

About Company

At Brightspot, we help content-driven organizations turn content chaos into momentum. Our flexible, AI-powered content management platform (CMS) enables teams to move faster, collaborate more effectively, and scale with confidence. Since 2008, leading enterprises have partnered with Brightspot to transform fragmented ecosystems into streamlined, high-performing operations that drive growth, strengthen governance, and deliver real business impact.

About the Role

Brightspot is looking for a strategic and action-oriented Product Marketing Manager to join our Marketing team. This role is ideal for a PMM with deep spikes in sales enablement and product launches who is ready to own critical go-to-market initiatives.

Reporting to the Head of Product Marketing, you will own the end-to-end go-to-market and sales enablement for new features and product launches: equipping our sales team with the training and tools they need, tracking their progress from training to closed-won deals. You will collaborate with Marketing, Customer Success, Delivery and Product teams to ensure our customers have a seamless experience from onboarding to upgrades.

Responsibilities

  • Sales Enablement
    • Collateral Creation: Develop high-impact sales tools, including pitch decks, battlecards, demo scripts, product videos, and content for web and social.
    • Training: Design and deliver continuous training sessions for Sales and Customer Success teams to ensure product fluency and mastery of new features.
  • Product Launches & Go-To-Market (GTM)
    • Launch Orchestration: Define, manage, and execute product and feature launches in partnership with Marketing, Product, and other GTM partners.
    • Positioning & Messaging: Translate complex product technicalities into crisp, value-based messaging that resonates with prospects across a variety of industries and differentiates Brightspot in the market.
  • Market Intelligence & Promotion
    • Market Curiosity: Monitor industry trends and competitor tactics to continually uncover creative opportunities for promoting Brightspot.

    • Cross-Functional Alignment: Act as the strategic connective tissue between Product, Sales, Delivery, and Marketing teams to keep messaging aligned and impactful.

What Makes a Great Candidate

  • You’ve got Product Marketing stripes. You will have 5–7 years of dedicated experience in B2B product marketing, with a proven track record of orchestrating successful product launches and driving sales adoption.
  • You’re a universal translator. You speak Product, Sales, and Marketing fluently. You have a unique ability to grasp technical details, and seamlessly translate them into compelling, value-driven stories that sales reps love to pitch.
  • You’ve got excellent communication skills. From executive presence to customer meetings, you know how to get your message across. You’re great at delivering dynamic presentations that get your audience (internal or external) excited about Brightspot.
  • You don’t wait for instructions. You have a high degree of accountability and a strong bias for action. You don’t wait to be told what to do; you see a gap, you build a plan, and you move it across the finish line.
  • You know what moves the sales needle. You have a strong sense of what it takes to enable sales success. You don't just create collateral to check a box, you build strategic tools that actively solve sales friction, increase pipeline, and help close deals.
  • You’re naturally curious. You have a genuine curiosity about our product, our users, and the market. You’re constantly asking things like, "How can we best promote this feature?" and "What else could we be doing to stand out?"
  • You're incredibly collaborative. You thrive in a cross-functional environment. You are an excellent listener, open to other perspectives, and skilled at building high-trust relationships across different departments.

Compensation & Benefits

  • The starting salary range for this role is $130,000-140,000 with bonus potential.
  • Benefits include health, dental, and vision insurance, 3 weeks paid vacation, paid sick leave, paid company holidays, Safe Harbor 401(k) with employer matching, continuing education stipend, and a 3-week paid sabbatical after your 5th anniversary.

Hybrid Expectations

  • This is a hybrid position. Candidates are expected to work on-site at our Reston office 2 days per week.