Remote Homebuilder Marketing Manager Jobs in Virginia

Marketing Manager (Remote - U.S.)

This is a fully remote position. To support coloration with our team, candidates must be available to work primarily during Eastern or Central Time Zone Business Hours. Candidates located in the Easter or Central Time Zones are preferred.

The Marketing Manager supports execution of B2B marketing programs that build brand awareness, generate leads, and help attract and retain new business from property developers and homeowner associations (HOAs). This hands-on role is junior to the Marketing Director and is responsible for creating marketing copy, building and maintaining HubSpot campaigns, supporting direct mail and email programs, and coordinating campaign assets and reporting. The role partners closely with the Marketing Director, sales, regional partners, subject matter experts, and vendors to deliver accurate, brand-aligned campaigns on time.

The Marketing Manager demonstrates Ventura Community Partner core values through a commitment to Integrity, Respect, Service, and Community, and through a passion for enhancing the resident and client experience.

RESPONSIBILITIES

• Develop clear, brand-aligned marketing copy for email, direct mail, landing pages, sales collateral, presentations, newsletters, and campaign materials, including content created independently and with approved AI tools.

• Build, QA, launch, and optimize marketing campaigns in HubSpot, including emails, lists, workflows, forms, landing pages, segmentation, tracking links, reporting dashboards, and campaign performance updates.

• Support multi-channel B2B lead generation campaigns for developers, HOAs, and related audiences, ensuring campaign components are accurate, timely, compliant with brand standards, and aligned with agreed-upon objectives.

• Coordinate direct mail campaigns by preparing copy and campaign inputs, collaborating with print/mail vendors, reviewing proofs, confirming mailing lists and production timelines, and tracking results where available.

• Partner with the Marketing Director on campaign calendars, project plans, creative briefs, vendor coordination, and cross-functional communications to keep work moving efficiently.

• Maintain and update marketing assets and basic website content, including landing pages and campaign pages, with attention to AEO/SEO best practices, accessibility, and brand consistency.

• Provide secondary tradeshow and event marketing support as needed, including ordering materials, coordinating shipments, preparing follow-up campaigns, and supporting post-event reporting, while the Marketing Director retains primary ownership of events.

• Monitor campaign performance and operational metrics, share insights, and recommend improvements to copy, audience targeting, workflows, direct mail tactics, and overall campaign execution.

REQUIREMENTS

Essential Qualifications

• 2-4 years of marketing experience, preferably in B2B marketing, professional services, property management, real estate, community management, or another service-based industry.

• Strong HubSpot Marketing Hub skills, including hands-on experience building emails, lists, workflows, forms, landing pages, and campaign reports; must be comfortable executing directly in the platform.

• Ability to work primarily during Eastern and Central Time Zone business hours; candidates located in ET or CT are preferred.

• Excellent writing and editing skills with the ability to create concise, compelling marketing copy for emails, direct mail, landing pages, campaign materials, and sales support content.

• Experience supporting email marketing and lead generation campaigns, including audience segmentation, QA, basic performance tracking, and optimization recommendations.

• Working knowledge of direct mail campaign execution and willingness to coordinate with print/mail vendors, review proofs, and manage production details.

• Strong project management and attention to detail, with the ability to manage multiple campaign tasks, deadlines, and stakeholders at the same time.

• Comfort using AI tools responsibly to improve productivity, draft content, organize work, or identify campaign efficiencies while maintaining quality and brand standards.

• Proficiency with Microsoft Office; experience with Canva, PowerPoint, WordPress, or similar marketing tools a strong plus.

Desired Qualifications

• Knowledge of printing, postal requirements, proofing, print production timelines, mailing lists, variable data, or direct mail vendor management.

• Basic understanding of AEO/SEO best practices and web content optimization.

PHYSICAL REQUIREMENTS

This position is primarily performed in a professional office or remote work environment, with occasional onsite, tradeshow, vendor, or community support as business needs require.

• Lifting: Occasionally lift, carry, or move marketing materials, event supplies, packages, or printed collateral up to 25 pounds.

• Mobility: Occasionally walk, stand, bend, reach, or move around event spaces, offices, vendor locations, or community environments when supporting marketing activities.

• Working Conditions: Work is generally performed in a climate-controlled office or remote environment. Occasional event support may involve indoor or outdoor settings, moderate noise, travel, or variable weather conditions.

• Personal Protective Gear: No routine PPE is required; event or site-specific safety requirements may apply.

• Extended Sitting or Standing: Ability to sit for extended periods while using a computer and to stand or walk for extended periods during occasional events, meetings, or vendor/site activities.

• Manual Dexterity: Ability to use computers, mobile devices, office equipment, marketing platforms, and presentation tools frequently throughout the workday.

• Driving: Ability to operate a vehicle for occasional job-related travel, errands, vendor coordination, or event support may be required. A satisfactory driving status may be reviewed at hire and periodically thereafter, consistent with company policy.

We are committed to creating an inclusive and accessible work environment. If you require reasonable accommodation in performing the job duties as described in the job description, discuss with your manager.

WHAT WE OFFER:

• Expected starting salary is $70,000 per year.
• Comprehensive benefits package including medical, dental, and vision
• Wellness program
• Flexible Spending Accounts
• Company-matching 401k contributions
• Paid time off for vacation, holidays, medical, and volunteering
• Paid parental leave
• Training and educational assistance
• Support programs, including Employee Assistance Program and Calm Health
• Optional benefits including short- and long-term disability, life insurance, and pet insurance
• Most importantly, a caring team who is dedicated to your success!