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Email Manager Jobs in Virginia (NOW HIRING)

Mediabarn

Email Content Specialist

Vienna, VA

This role will pay particular focus to email systems data and content management and enable daily targeting file operations, delivery, and quality assurance of email campaigns. Role will require ...

Targeted Victory

Analyst, Email Marketing

Arlington, VA · On-site

We have collectively raised our clients more than $1.95 billion in online fundraising, managed over $395 million in digital advertising, delivered over 24 billion emails and 7.5 billion text messages ...

Targeted Victory

Analyst, Email Marketing

Arlington, VA · On-site

We have collectively raised our clients more than $1.95 billion in online fundraising, managed over $395 million in digital advertising, delivered over 24 billion emails and 7.5 billion text messages ...

Targeted Victory

Analyst, Email Marketing

Arlington, VA · On-site

We have collectively raised our clients more than $1.95 billion in online fundraising, managed over $395 million in digital advertising, delivered over 24 billion emails and 7.5 billion text messages ...

CACI International, Inc.

Email Services Lead

Chantilly, VA · On-site

$16.50 - $21.50/hr

Manages team of technical personnel performing 24/7 support to customer * Monitors email system usage, including verification of proper classification markings, security, and audit capabilities that ...

Associa

Onsite Community Manager

Richmond, VA · On-site

Manage all mail, email, and mass email correspondence and monthly newsletters to homeowners and members of the Board of Directors. * Walk and inspect community to ensure HOA rules and regulations are ...

Firstsource

$96K - $112K/yr

To be updated by hiring manager.

Vintage Tavern Ops LLC

Assistant Manager

Suffolk, VA

Demonstrate organizational skills to keep track of important documents and files, as well as email * Manage time efficiently to prioritize tasks and meet deadlines for yourself and staff Supplemental

River Stone Chophouse

Asssitant Manager

Suffolk, VA · On-site

Demonstrate organizational skills to keep track of important documents and files, as well as email * Manage time efficiently to prioritize tasks and meet deadlines for yourself and staff Supplemental

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All JobsEmail JobsEmail Manager JobsEmail Manager Jobs in Virginia

Email Manager information

See Virginia salary details

$70.9K

$101.9K

$144.3K

How much do email manager jobs pay per year?

As of Jul 14, 2026, the average yearly pay for email manager in Virginia is $101,868.00, according to ZipRecruiter salary data. Most workers in this role earn between $79,300.00 and $123,900.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as an Email Manager, and why are they important?

To excel as an Email Manager, you should have expertise in email marketing strategy, campaign analysis, and a strong understanding of audience segmentation, often supported by a degree in marketing or communications. Familiarity with email marketing platforms like Mailchimp, HubSpot, or Salesforce Marketing Cloud, as well as knowledge of analytics tools and email compliance regulations, is essential. Strong organizational skills, creativity, and the ability to interpret data and collaborate across teams set top performers apart. These skills and qualities are crucial for driving engagement, optimizing campaign performance, and ensuring compliance in a rapidly changing digital marketing landscape.

Can I get paid for sending emails?

An Email Manager role typically involves creating, sending, and analyzing email campaigns for marketing or communication purposes. Payment is usually based on salary or hourly wages, not per email sent, and depends on the employer or client agreement. Compensation may also include bonuses or performance incentives related to campaign success.

What are some common challenges Email Managers face when coordinating campaigns across multiple departments?

Email Managers often need to collaborate with marketing, sales, design, and IT teams to ensure campaigns are executed smoothly. Coordinating input, assets, and approvals from various stakeholders can be challenging, especially when timelines are tight or priorities differ. Clear communication, project management tools, and well-defined processes are essential to keep everyone aligned and campaigns on schedule. Developing strong relationships with team members and setting realistic expectations can help Email Managers navigate these challenges effectively.

What is the 80 20 rule in email marketing?

In email marketing, the 80/20 rule suggests that roughly 80% of engagement or sales come from 20% of the most active or targeted subscribers. Email managers often analyze subscriber behavior to focus on high-value segments, optimizing campaigns for better results and increased ROI.

What is the average salary of an email marketer?

The average salary of an email marketer varies by experience and location but typically ranges from $50,000 to $75,000 annually. Entry-level positions may start around $40,000, while experienced professionals with skills in marketing automation and analytics can earn over $80,000. Certifications in email marketing tools like Mailchimp or HubSpot can also influence salary levels.

What does an email manager do?

An email manager oversees the planning, execution, and analysis of email marketing campaigns to engage customers and promote products or services. They use tools like email marketing platforms, analyze campaign performance metrics, and ensure compliance with privacy regulations. Strong communication, data analysis skills, and knowledge of marketing strategies are essential for this role.
What are the most commonly searched types of Email jobs in Virginia? The most popular types of Email jobs in Virginia are:
What are popular job titles related to Email Manager jobs in Virginia? For Email Manager jobs in Virginia, the most frequently searched job titles are:
What job categories do people searching Email Manager jobs in Virginia look for? The top searched job categories for Email Manager jobs in Virginia are:
What cities in Virginia are hiring for Email Manager jobs? Cities in Virginia with the most Email Manager job openings:
Email Manager jobs near you
Infographic showing various Email Manager job openings in Virginia as of July 2026, with employment types broken down into 1% As Needed, 73% Full Time, 21% Part Time, 1% Temporary, and 4% Contract. Highlights an 88% Physical, 3% Hybrid, and 9% Remote job distribution, with an average salary of $101,868 per year, or $49 per hour.
Email & SMS Marketing Manager

Email & SMS Marketing Manager

Born Primitive

Virginia Beach, VA • On-site

$75K - $90K/yr

Full-time

Posted 25 days ago

Job description

Location: [Remote/Hybrid/In-Office Optional]
Are you ready to build a career that's not just a job but a meaningful journey? At Born Primitive, we offer more than just work - we offer a dynamic, collaborative environment where passion meets purpose. With exceptional work-life balance and a team that feels like family, you'll thrive both personally and professionally.
Born Primitive is proudly Veteran-owned and operated, deeply rooted in the values that make our nation great: sacrifice, honor, and unwavering commitment to freedom. We're inspired by the men and women who embody these principles, and we strive to carry their legacy forward. Our team members don't just work here - they reflect these values in everything they do, becoming a vital part of a mission larger than themselves.
If you're passionate about making an impact and want to grow with a company that stands for something greater, Born Primitive might be the perfect fit for you. Join us, and be part of a team that inspires and uplifts, every single day.
We are seeking a data-driven, revenue-focused Email & SMS Marketing Manager to own our
lifecycle marketing engine and maximize revenue, retention, and customer engagement across
our owned channels.
This role is responsible for building, forecasting, executing, and optimizing Email and SMS as a
primary revenue and retention channel. You will own the customer lifecycle experience post-
capture, ensuring list health, conversion performance, and a strong returning customer rate.
If you're passionate about leveraging data insights to enhance the customer experience and drive
impactful, targeted marketing initiatives, this role is designed for you.
Responsibilities:
• Revenue Ownership & Channel Performance
  • Own monthly Email & SMS revenue forecasting, pacing, and performance against targets.
  • Plan, build, QA, schedule, and deploy all Email and SMS campaigns across promotional, product launch, merchandising, and brand initiatives.
  • Build and manage campaign calendars aligned with product launches, promotions, and merchandising priorities.
  • Monitor channel health including deliverability, engagement rates, frequency management, unsubscribes, spam complaints, and opt-outs.
  • Identify opportunities to scale send volume responsibly while protecting list quality, engagement, and brand trust.

• Campaigns & Automated Flows
  • Strategize, build, execute, and optimize all Email and SMS campaigns across US and International markets using Klaviyo.
  • Own lifecycle automation including welcome series optimization, abandoned browse/cart/checkout, post-purchase, replenishment, winback, loyalty, and VIP flows.
  • Continuously optimize templates, copy frameworks, creative layouts, subject lines, send times, and automation logic to improve conversion and revenue• Segmentation & Personalization.
  • Build advanced segmentation strategies to improve targeting, personalization, and performance.
  • Regularly audit segments to remove low-quality, inactive, or non-performing audiences.
  • Leverage behavioral, transactional, and engagement data to improve message relevance.

• Retention & Loyalty
  • Own lifecycle retention strategy utilizing Okendo Rewards and loyalty programs.
  • Drive healthy returning customer rate through post-purchase engagement and repeat purchase strategies.
  • Partner with eCommerce and CX teams to improve customer lifecycle touchpoints.

• Onsite Capture Optimization
  • Own strategy and optimization of onsite pop-ups and forms to improve Email & SMS opt-in conversion rates.
  • Test messaging, incentives, timing, and UX for maximum opt-in quality and compliance.

• Reporting & Optimization
  • Build weekly and monthly performance reporting for campaigns, flows, and lifecycle KPIs.
  • Present channel performance, forecasts, and optimization plans to senior leadership.
  • Translate insights into actionable improvements across strategy and execution.

• Cross-Functional Collaboration
  • Work closely with Creative, Merchandising, Paid Media, Product, and eCommerce teams to align campaign execution and messaging.
  • Provide creative briefs and performance feedback to support high-converting assets.

Qualifications:
  • Bachelor's degree or equivalent experience.
  • 5+ years of Email & SMS marketing experience within DTC or eCommerce environments.
  • Proven experience owning lifecycle marketing programs, flows, and campaign execution.
  • Advanced experience with Klaviyo including segmentation, automation, deliverability, and reporting.
  • Strong analytical and forecasting skills with a revenue-focused mindset.
  • Experience presenting performance insights and pacing updates to leadership.
  • Deep understanding of lifecycle marketing, retention strategy, and channel health management.

Compensation Information: Born Primitive is committed to pay transparency. The anticipated compensation range for this position is $75,000 - $90,000 annually. Final compensation will be based on qualifications, experience, skills, education, internal equity, and other legitimate business considerations. This position may also be eligible for additional benefits and incentive compensation, where applicable.

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