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Email Manager Jobs in Virginia (NOW HIRING)

CoStar

Email Marketing Developer

Arlington, VA

Manage the set-up of email journeys, content and message optimization, list segmentation ... deployment, and reporting. Troubleshoot technical issues related to HTML templates, responsive ...

Mediabarn

Email Content Specialist

Vienna, VA

This role will pay particular focus to email systems data and content management and enable daily targeting file operations, delivery, and quality assurance of email campaigns. Role will require ...

CoStar Group

Email Marketing Developer

Arlington, VA · On-site

Email Marketing Developer Email Marketing Developer, CoStar - Arlington, VA CoStar Group Company ... This person will need to have critical workflow management and organization to meet stringent ...

TEKsystems

Email Marketing Specialist

Norfolk, VA · Remote

$40 - $50/hr

The Email Marketing Specialist is responsible for building, testing, and deploying marketing email ... managers and intake teams to confirm required assets, audiences, and approvals prior to deployment ...

Targeted Victory

Analyst, Email Marketing

Arlington, VA · On-site

We have collectively raised our clients more than $1.95 billion in online fundraising, managed over $395 million in digital advertising, delivered over 24 billion emails and 7.5 billion text messages ...

Associa

Onsite Community Manager

Richmond, VA · On-site

Manage all mail, email, and mass email correspondence and monthly newsletters to homeowners and members of the Board of Directors. * Walk and inspect community to ensure HOA rules and regulations are ...

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Email Manager information

See Virginia salary details

$70.9K

$101.9K

$144.3K

How much do email manager jobs pay per year?

As of Jun 9, 2026, the average yearly pay for email manager in Virginia is $101,868.00, according to ZipRecruiter salary data. Most workers in this role earn between $79,300.00 and $123,900.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as an Email Manager, and why are they important?

To excel as an Email Manager, you should have expertise in email marketing strategy, campaign analysis, and a strong understanding of audience segmentation, often supported by a degree in marketing or communications. Familiarity with email marketing platforms like Mailchimp, HubSpot, or Salesforce Marketing Cloud, as well as knowledge of analytics tools and email compliance regulations, is essential. Strong organizational skills, creativity, and the ability to interpret data and collaborate across teams set top performers apart. These skills and qualities are crucial for driving engagement, optimizing campaign performance, and ensuring compliance in a rapidly changing digital marketing landscape.

What are some common challenges Email Managers face when coordinating campaigns across multiple departments?

Email Managers often need to collaborate with marketing, sales, design, and IT teams to ensure campaigns are executed smoothly. Coordinating input, assets, and approvals from various stakeholders can be challenging, especially when timelines are tight or priorities differ. Clear communication, project management tools, and well-defined processes are essential to keep everyone aligned and campaigns on schedule. Developing strong relationships with team members and setting realistic expectations can help Email Managers navigate these challenges effectively.

What does an Email Manager do?

An Email Manager is responsible for planning, executing, and optimizing email marketing campaigns to engage customers, promote products, and drive business goals. They manage email lists, create compelling content, analyze campaign performance, and ensure compliance with data privacy regulations. Email Managers often collaborate with marketing, design, and sales teams to align messaging and strategy. Their work is key to building customer relationships and increasing brand loyalty.
What are the most commonly searched types of Email jobs in Virginia? The most popular types of Email jobs in Virginia are:
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What job categories do people searching Email Manager jobs in Virginia look for? The top searched job categories for Email Manager jobs in Virginia are:
What cities in Virginia are hiring for Email Manager jobs? Cities in Virginia with the most Email Manager job openings:
Email Manager jobs near you
Email & SMS Marketing Manager

Email & SMS Marketing Manager

Born Primitive

Virginia Beach, VA • On-site

Full-time

Posted 21 days ago

Job description

Location: [Remote/Hybrid/In-Office Optional]
Are you ready to build a career that's not just a job but a meaningful journey? At Born Primitive, we offer more than just work - we offer a dynamic, collaborative environment where passion meets purpose. With exceptional work-life balance and a team that feels like family, you'll thrive both personally and professionally.
Born Primitive is proudly Veteran-owned and operated, deeply rooted in the values that make our nation great: sacrifice, honor, and unwavering commitment to freedom. We're inspired by the men and women who embody these principles, and we strive to carry their legacy forward. Our team members don't just work here - they reflect these values in everything they do, becoming a vital part of a mission larger than themselves.
If you're passionate about making an impact and want to grow with a company that stands for something greater, Born Primitive might be the perfect fit for you. Join us, and be part of a team that inspires and uplifts, every single day.
We are seeking a data-driven, revenue-focused Email & SMS Marketing Manager to own our
lifecycle marketing engine and maximize revenue, retention, and customer engagement across
our owned channels.
This role is responsible for building, forecasting, executing, and optimizing Email and SMS as a
primary revenue and retention channel. You will own the customer lifecycle experience post-
capture, ensuring list health, conversion performance, and a strong returning customer rate.
If you're passionate about leveraging data insights to enhance the customer experience and drive
impactful, targeted marketing initiatives, this role is designed for you.
Responsibilities:
• Revenue Ownership & Channel Performance
  • Own monthly Email & SMS revenue forecasting, pacing, and performance against targets.
  • Plan, build, QA, schedule, and deploy all Email and SMS campaigns across promotional, product launch, merchandising, and brand initiatives.
  • Build and manage campaign calendars aligned with product launches, promotions, and merchandising priorities.
  • Monitor channel health including deliverability, engagement rates, frequency management, unsubscribes, spam complaints, and opt-outs.
  • Identify opportunities to scale send volume responsibly while protecting list quality, engagement, and brand trust.

• Campaigns & Automated Flows
  • Strategize, build, execute, and optimize all Email and SMS campaigns across US and International markets using Klaviyo.
  • Own lifecycle automation including welcome series optimization, abandoned browse/cart/checkout, post-purchase, replenishment, winback, loyalty, and VIP flows.
  • Continuously optimize templates, copy frameworks, creative layouts, subject lines, send times, and automation logic to improve conversion and revenue• Segmentation & Personalization.
  • Build advanced segmentation strategies to improve targeting, personalization, and performance.
  • Regularly audit segments to remove low-quality, inactive, or non-performing audiences.
  • Leverage behavioral, transactional, and engagement data to improve message relevance.

• Retention & Loyalty
  • Own lifecycle retention strategy utilizing Okendo Rewards and loyalty programs.
  • Drive healthy returning customer rate through post-purchase engagement and repeat purchase strategies.
  • Partner with eCommerce and CX teams to improve customer lifecycle touchpoints.

• Onsite Capture Optimization
  • Own strategy and optimization of onsite pop-ups and forms to improve Email & SMS opt-in conversion rates.
  • Test messaging, incentives, timing, and UX for maximum opt-in quality and compliance.

• Reporting & Optimization
  • Build weekly and monthly performance reporting for campaigns, flows, and lifecycle KPIs.
  • Present channel performance, forecasts, and optimization plans to senior leadership.
  • Translate insights into actionable improvements across strategy and execution.

• Cross-Functional Collaboration
  • Work closely with Creative, Merchandising, Paid Media, Product, and eCommerce teams to align campaign execution and messaging.
  • Provide creative briefs and performance feedback to support high-converting assets.

Qualifications:
  • Bachelor's degree or equivalent experience.
  • 5+ years of Email & SMS marketing experience within DTC or eCommerce environments.
  • Proven experience owning lifecycle marketing programs, flows, and campaign execution.
  • Advanced experience with Klaviyo including segmentation, automation, deliverability, and reporting.
  • Strong analytical and forecasting skills with a revenue-focused mindset.
  • Experience presenting performance insights and pacing updates to leadership.
  • Deep understanding of lifecycle marketing, retention strategy, and channel health management.

Apply