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Home Health Marketing Jobs (NOW HIRING)

Dedicated Home Health

Home Health Marketer

Hollywood, FL · On-site

$80K - $120K/yr

Vision insurance Dedicated Home Health (formerly Preferred Home Care) is seeking an experienced Medicare Home Health Marketing Representative (Bilingual Spanish a plus) to cover the Broward County ...

MyCareer+

Home Health Marketing Representative

Alameda, CA · On-site

$100K - $250K/mo

Minimum 3 years of healthcare marketing or business development experience, preferably in home health or post-acute care * Prior experience in sales or account management strongly preferred * Proven ...

MyCareer+

Home Health Marketing Representative

Alameda, CA · On-site

$100K - $250K/mo

Minimum 3 years of healthcare marketing or business development experience, preferably in home health or post-acute care * Prior experience in sales or account management strongly preferred * Proven ...

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$56

How much do home health marketing jobs pay per hour?

As of Jul 27, 2026, the average hourly pay for home health marketing in the United States is $32.69, according to ZipRecruiter salary data. Most workers in this role earn between $21.63 and $43.27 per hour, depending on experience, location, and employer.

How does a Home Health Marketing professional typically collaborate with clinical staff to achieve business goals?

Home Health Marketing professionals work closely with clinical teams to ensure that marketing strategies align with patient care standards and regulatory guidelines. They often coordinate with nurses, therapists, and case managers to understand the unique services offered and to communicate these effectively to potential clients and referral sources. This collaboration helps create targeted outreach materials and events that accurately reflect the organization's capabilities, ultimately driving referrals and business growth. Regular meetings and feedback sessions with clinical staff are common to keep marketing efforts relevant and compliant.

Is healthcare marketing a good career?

Home health marketing is a viable career option within healthcare, involving promoting home health services to patients and referral sources. It requires strong communication skills, knowledge of healthcare regulations, and often involves working with digital marketing tools. The field offers opportunities for growth and specialization, especially for those with healthcare industry experience.

What does a home health marketer do?

A home health marketer promotes home health services to attract new patients and referral sources. They develop marketing strategies, build relationships with healthcare providers, and use tools like CRM systems to increase service awareness and growth.

What are the key skills and qualifications needed to thrive as a Home Health Marketing professional, and why are they important?

To thrive in Home Health Marketing, you need a solid understanding of healthcare services, sales strategies, and market analysis, often supported by a degree in marketing, business, or a related field. Familiarity with CRM software, digital marketing tools, and referral management systems is typically required. Excellent interpersonal skills, relationship-building, and effective communication set top performers apart. These skills are vital to building strong referral networks, increasing client acquisition, and ensuring the growth of home health agencies.

How to do marketing for home health?

Home health marketing professionals focus on building relationships with referral sources such as hospitals, physicians, and community organizations. They utilize strategies like community outreach, digital marketing, and content creation to increase awareness and referrals, often requiring knowledge of healthcare regulations and marketing tools. Effective communication and understanding patient needs are essential for successful campaigns.

What is Home Health Marketing?

Home Health Marketing involves promoting home health care services to patients, families, physicians, hospitals, and other referral sources. Professionals in this field work to increase awareness about the benefits of receiving care at home, develop relationships with potential referral partners, and implement strategies to grow a home health agency’s client base. They use a mix of outreach, education, and digital marketing to connect people in need with quality home health services while ensuring compliance with healthcare regulations.

What is the difference between Home Health Marketing vs Home Health Sales?

AspectHome Health MarketingHome Health Sales
Required CredentialsMarketing or healthcare-related certifications, bachelor's degree often preferredSales certifications, healthcare knowledge beneficial
Work EnvironmentDeveloping marketing strategies, creating promotional materials, coordinating campaignsDirect client outreach, building referral relationships, sales presentations
Employer & Industry UsageHospitals, home health agencies, healthcare marketing firmsHome health agencies, medical supply companies, healthcare providers

Home Health Marketing focuses on creating awareness and promoting services through strategic campaigns, while Home Health Sales involves directly engaging with potential clients and referral sources to generate business. Both roles are essential in the home health industry but differ in their approach and daily activities.

What is the highest paid job in marketing?

In marketing, executive roles such as Chief Marketing Officer (CMO) or Vice President of Marketing tend to be the highest paid, often earning six-figure salaries or more depending on the industry and company size. These positions require extensive experience, strategic skills, and leadership abilities, and they often oversee large teams and budgets.
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What cities are hiring for Home Health Marketing jobs? Cities with the most Home Health Marketing job openings:
What states have the most Home Health Marketing jobs? States with the most job openings for Home Health Marketing jobs include:
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Home Health Marketing jobs near you
Infographic showing various Home Health Marketing job openings in the United States as of July 2026, with employment types broken down into 1% As Needed, 77% Full Time, 16% Part Time, and 6% Contract. Highlights an 96% Physical, 1% Hybrid, and 3% Remote job distribution, with an average salary of $67,990 per year, or $32.7 per hour.

Home Health Marketing Liaison

West Care Home Health Inc

Firestone, CO • On-site

$80K - $90K/yr

Other

Medical, Dental, Vision, Life, Retirement, PTO

Posted 10 days ago

Job description

Description

Join Our Caring Community!

At We Care Home Health, we're more than just a healthcare provider - we're a compassionate, collaborative team committed to delivering exceptional care to clients in their homes. Every member of our team plays an essential role in our mission, and we foster a supportive, empowering culture where you can grow personally and professionally.


Why You'll Love Being Part of Our Team

As a Home Health Marketing Liaison, you'll have the opportunity to build meaningful connections within the surrounding communities while helping patients access high-quality care. We believe in open communication, teamwork, and creating a work environment where your contributions truly matter. If you're passionate about healthcare, relationship-building, and making a difference, this is the role for you!

The Role: Home Health Marketing Liaison

We are seeking a dynamic, goal-oriented Home Health Marketing Liaison to join our growing team. This role is central to our success and focuses on strengthening referral relationships, expanding our community presence, and supporting the delivery of exceptional home health services.


Key Responsibilities:

  • Participate in marketing operations and execute strategic outreach initiatives
  • Assist in developing systems for ongoing market assessment and strategic marketing plans aligned with agency growth goals
  • Build and maintain professional, collaborative relationships with referral sources, including hospitals, skilled nursing facilities, assisted living facilities, physician offices, and other medical providers
  • Collaborate with the management team on strategic planning to improve services and meet the evolving needs of our clients and community
  • Stay informed about the agency's market position, referral patterns, and competitor landscape
  • Maintain current information on available community resources to support clients and staff
  • Support the agency's annual evaluations related to marketing, program development, and growth initiatives
  • Prepare timely and accurate reports on marketing activities and referral trends
  • Partner with clinical staff to ensure a unified message and seamless coordination of care across all touchpoints

What's In It for You?

  • Competitive base salary with performance-based uncapped bonus structure
  • Mileage reimbursement
  • Paid orientation, training, holidays (as applicable)
  • Accumulating sick leave
  • Company-matching IRA (up to 3%)
  • Spot bonuses through our employee recognition platform
  • Full-time employees (24+ hours/week) eligible for medical, dental, vision, life insurance, and AD&D coverage options with vacation accrual
  • A positive, empowering team environment that supports your personal and professional growth

Our Commitment to Diversity & Inclusion

We Care Home Health is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. Employment decisions are based on qualifications, merit, and business needs without regard to race, religion, color, sex, gender identity, sexual orientation, age, disability, veteran status, or other legally protected status.

Are you ready to join a dynamic team and build on your previous experience in marketing and sales as a Home Health Marketing Liaison?
Apply today - we'd love to hear from you!

Requirements

 What We're Looking For:

  • Bachelor's degree in business, marketing, healthcare administration, or a related field (preferred)
  • Previous healthcare marketing, sales experience, and/or referral generating - home health or hospice strongly preferred
  • Demonstrated knowledge of home health regulations, compliance requirements, and payer systems
  • Established contacts and experience working with referral sources such as hospitals, Rehabs, SNFs, ALFs, and physician offices
  • Strong sales and negotiation skills with a proven track record of generating referrals
  • Solid understanding of insurance plans, including Medicare, VA, and private insurers
  • Professional appearance with excellent verbal and written communication skills
  • Strong organizational skills with the ability to work independently and as part of a collaborative team
  • Flexibility, assertiveness, and a commitment to exceptional service delivery

Apply