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How much do heavy equipment sales associate jobs pay per hour?

As of Aug 8, 2026, the average hourly pay for heavy equipment sales associate in the United States is $18.75, according to ZipRecruiter salary data. Most workers in this role earn between $18.51 and $18.99 per hour, depending on experience, location, and employer.

What is a heavy equipment sales associate?

Heavy Equipment Sales Associates are professionals who specialize in selling large machinery and equipment, such as excavators, bulldozers, loaders, and cranes, to construction companies, contractors, and other businesses. They are responsible for understanding customer needs, demonstrating equipment features, negotiating sales, and providing after-sales support. Their role often involves building strong customer relationships and staying updated on the latest industry trends and product developments.

What are the typical challenges faced by heavy equipment sales associates when working with clients?

Heavy Equipment Sales Associates often encounter challenges such as understanding complex client needs, keeping up with rapidly changing equipment technology, and navigating lengthy sales cycles. Building trust with clients is crucial, as purchases often involve significant investments and long-term commitments. Associates must balance technical product knowledge with strong interpersonal skills to address concerns, provide demonstrations, and offer tailored solutions. Additionally, working closely with service departments and manufacturers is common to ensure client satisfaction and support after the sale.

What is the difference between Heavy Equipment Sales Associate vs Equipment Rental Sales Associate?

AspectHeavy Equipment Sales AssociateEquipment Rental Sales Associate
CertificationsMay require industry-specific licenses or certificationsOften requires similar certifications, especially in sales or equipment handling
Work EnvironmentDealerships, construction sites, industrial settingsRental yards, equipment rental companies, construction sites
Industry UsagePrimarily involved in selling new or used heavy machineryFocuses on renting equipment to clients for short-term use
Job FocusSales, customer consultation, equipment knowledgeCustomer service, rental agreements, equipment maintenance

While both roles involve heavy equipment and sales skills, the Heavy Equipment Sales Associate primarily sells machinery, whereas the Equipment Rental Sales Associate specializes in renting equipment to clients. The roles share similar certifications and work environments but differ in their core responsibilities and client interactions.

What are the key skills and qualifications needed to thrive as a heavy equipment sales associate?

To thrive as a Heavy Equipment Sales Associate, you need strong sales acumen, knowledge of heavy machinery, and a background in business or related fields. Familiarity with CRM software, inventory management systems, and technical product specifications is typically required. Excellent communication, negotiation skills, and customer service orientation help build lasting client relationships. These skills ensure successful sales outcomes and long-term customer satisfaction in a competitive, technical sales environment.
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Heavy Equipment Sales Associate jobs near you
Infographic showing various Heavy Equipment Sales Associate job openings in the United States as of August 2026, with employment types broken down into 1% As Needed, 78% Full Time, 16% Part Time, 1% Temporary, 3% Contract, and 1% Nights. Highlights an 99% Physical, and 1% Remote job distribution, with an average salary of $39,000 per year, or $18.8 per hour.

General Manager-Heavy Equipment Sales

Kimmel & Associates

Baltimore, MD • On-site

$165K - $175K/yr

Full-time

Medical, Dental, Vision, Life

Re-posted 23 days ago

Job description

About the Company
The company is a global leader in construction and heavy equipment, known for delivering innovative technology that advances productivity, safety, and sustainability across the industry.
The company operates across a strong regional footprint in the Northeast and Mid-Atlantic, with eleven branch locations serving key markets in New Jersey, New York, Pennsylvania, Maryland, and Delaware. The organization continues to invest in top-tier leadership to drive growth, enhance customer experience, and expand market share.
About the Position
The General Manager, Sales is a senior leadership role responsible for driving revenue growth, market expansion, and customer engagement across Southern New Jersey, Maryland, and Delaware.
Reporting to the Senior Director of Sales, this leader will develop and execute strategic sales initiatives, oversee a team of Sales Territory Managers, and build strong relationships with key customers and partners. The role is highly visible and instrumental in shaping regional performance and long-term commercial success.
Key Responsibilities
  • Develop and execute sales strategies aligned with corporate growth objectives
  • Lead, coach, and scale a high-performing team of Sales Territory Managers
  • Drive sales and rental revenue growth across the assigned region
  • Monitor sales performance, forecasts, and key metrics to ensure targets are achieved
  • Build and maintain strong relationships with key accounts, prospects, and partners
  • Negotiate contracts and successfully close complex deals
  • Ensure high levels of customer satisfaction, retention, and service excellence
  • Represent the organization at trade shows, industry events, and customer engagements
  • Collaborate cross-functionally with marketing, operations, and product support teams

Requirements
  • Bachelor's degree in Business, Marketing, or related field
  • Minimum of 5+ years of sales management experience, preferably within construction equipment or heavy industry
  • Demonstrated success leading teams and achieving revenue growth targets
  • Strong leadership, coaching, and team development capabilities
  • Excellent communication, presentation, and negotiation skills
  • Strategic thinker with the ability to translate data into actionable insights
  • Proven ability to manage performance in a fast-paced, results-driven environment
  • High level of business acumen and customer focus

Benefits
  • Base Salary: $165,000 - $175,000 (commensurate with experience and location)
  • Comprehensive benefits starting Day 1: Medical, Dental, Vision, Life & Disability
  • Employee discount programs (including major brands and services)
  • Career advancement and leadership development opportunities
  • Stability and growth within a globally recognized industry leader
  • Opportunity to contribute to cutting-edge equipment and technology innovation
Kimmel & Associates logo

About Kimmel & Associates

Sourced by ZipRecruiter

Kimmel & Associates, based in Asheville, NC, US, is recognized as the premier leader in the executive search and recruitment industry. The company, in operation since 1981, serves numerous industries including construction, supply chain, waste, and recycling, specialty contractors, and private equity. Utilizing their exceptional knowledge and robust industry connections, they assist clients by filling crucial executive and managerial roles that directly impact business performance and growth. The company is guided by a strong corporate philosophy centered on respect, listening, humility, and continuous improvement. Their mission is to foster enduring relationships and to help industries thrive by connecting the brightest talent with superior companies.

Industry

Recruiting and staffing services

Company size

51 - 200 Employees

Headquarters location

Asheville, NC, US

Year founded

1981

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