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Gtm Manager Jobs in Virginia (NOW HIRING)

WorldStrides

Senior Manager, Product Marketing

Vienna, VA · On-site

$121K - $159K/yr

As Senior Manager of Product Marketing, you will build the positioning, messaging, and GTM ... Own the GTM process for all new trip and program launches - from brief to market - in partnership ...

Aprio

Director, Go-To-Market Strategy

Arlington, VA · On-site +1

$197K - $302K/yr

Drive execution rigor by developing reporting and analytics used to track and manage progress of GTM initiatives and overall GTM progress (e.g., industry growth trends and underlying drivers, forward ...

HawkEye 360

Sales Operations Lead

Herndon, VA

$156K/yr

Excellent project management, organization, and problem-solving capabilities Desirable: * Salesforce certifications (Admin, Advanced Admin) * Training or coursework in analytics, GTM operations, or ...

Charlie Health

Territory Manager (VA, Norfolk)

Norfolk, VA · Hybrid

$65K - $80K/yr

Develop and operationalize GTM strategy for efficient new market penetration * Create, build, and manage relationships with referral sources across priority markets * Go in the field 4 - 5 days/week ...

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Gtm Manager information

What is the difference between Gtm Manager vs Marketing Manager?

AspectGtm ManagerMarketing Manager
Required CredentialsBachelor's in Business, Marketing, or related field; experience in product launches and sales strategiesBachelor's in Marketing, Communications, or related field; experience in campaign development and brand management
Work EnvironmentCross-functional teams, product-focused, strategic planningAdvertising agencies, corporate marketing departments, creative teams
Employer & Industry UsageTech, SaaS, e-commerce, retailConsumer goods, services, tech, retail
Common Search & Comparison IntentUnderstanding roles in go-to-market strategies, product launchesMarketing strategies, campaign management, brand positioning

The Gtm Manager focuses on coordinating product launches and sales strategies across teams, while the Marketing Manager handles overall marketing campaigns and brand management. Both roles require strategic thinking and collaboration but differ in their primary focus areas within the go-to-market process.

How to get a Gtm Manager job?

To become a Gtm Manager, candidates typically need several years of experience in marketing, sales, or product management, along with strong skills in go-to-market strategies, data analysis, and cross-functional collaboration. Earning relevant certifications or advanced degrees can enhance prospects, and experience with tools like CRM or marketing automation platforms is often valued. Building a track record of successful product launches and strategic planning is essential for securing a Gtm Manager position.

Is Gtm Manager a good job?

A Gtm Manager is responsible for overseeing go-to-market strategies, coordinating marketing, sales, and product teams to ensure successful product launches. The role typically requires strong leadership, strategic planning, and familiarity with tools like CRM and analytics platforms. It can be a rewarding career for those interested in marketing and business growth, with opportunities for advancement and competitive compensation.

What is the role of a Gtm Manager?

A Gtm Manager (Go-to-Market Manager) is responsible for developing and executing strategies to launch products or services, coordinate cross-functional teams, and ensure successful market entry. They analyze market trends, oversee marketing and sales alignment, and utilize tools like CRM and analytics platforms to optimize performance.

What are the most commonly searched types of Gtm jobs in Virginia?

The most popular types of Gtm jobs in Virginia are:

What are popular job titles related to Gtm Manager jobs in Virginia?

For Gtm Manager jobs in Virginia, the most frequently searched job titles are:

What job categories do people searching Gtm Manager jobs in Virginia look for?

The top searched job categories for Gtm Manager jobs in Virginia are:

Gtm Manager jobs near you
Infographic showing various Gtm Manager job openings in Virginia as of August 2026, with employment types broken down into 100% Full Time. Highlights an 74% In-person, and 26% Remote job distribution.

Senior Manager, Product Marketing

WorldStrides

Vienna, VA • On-site

$121K - $159K/yr

Full-time, Part-time

Medical, Dental, Vision, Life, Retirement, PTO

Posted 6 days ago

WorldStrides rating

5.5

Company rating: 5.5 out of 10

Based on 8 frontline employees who took The Breakroom Quiz

157th of 225 rated education and training

Job description

Company Introduction
WorldStrides is the global leader in educational travel and experiential learning. The company was founded in 1967 to provide middle school travel programs to Washington, D.C. and has grown to provide a wide range of programs for more than half a million students annually to over 100 countries around the world. WorldStrides offers experiential learning programs in educational travel, performing arts, language immersion, career exploration, service-learning, study abroad, and sports. Each of these experiences helps students to see beyond the classroom and to see the world - and themselves - in new ways.
Job Description:
WorldStrides offers one of the broadest portfolios of educational travel experiences in the world - yet our go-to-market for these programs has been inconsistent and Sales-driven rather than Marketing-led. This role fixes that. As Senior Manager of Product Marketing, you will build the positioning, messaging, and GTM infrastructure that allows WorldStrides to launch new programs with precision, equip Sales with tools that actually help them win, and ensure every product tells a compelling, differentiated story. You are the bridge between Product, Marketing, and Sales.
Responsibilities:
Positioning & Messaging
  • Develop and maintain the core positioning and messaging framework for the full WorldStrides product portfolio - by segment (K-12, International, Performing Arts) and by program type
  • Conduct ongoing competitive analysis and audience research to sharpen WorldStrides' differentiation in a crowded educational travel market
  • Create and manage a messaging hierarchy that cascades from brand promise down to product-level proof points and objection handlers

Go-To-Market
  • Own the GTM process for all new trip and program launches - from brief to market - in partnership with Product and Sales leadership
  • Define launch audiences, channel mix, and success metrics for every new program introduction
  • Develop launch kits that empower Sales to sell new programs compellingly from day one
  • Run post-launch performance reviews and feed insights back into product roadmaps and campaign messaging

Sales Enablement
  • Build and maintain a library of sales tools: battlecards, pitch decks, objection guides, and competitor comparison sheets
  • Train Sales teams on new positioning, programs, and campaign messaging at launch and on an ongoing basis
  • Partner with the Director, Sales Enablement to ensure materials are current, on-brand, and easily accessible

WHAT SUCCESS LOOKS LIKE
  • Consistent, on-brand messaging across all products and segments - validated by Sales confidence surveys
  • New program launches executed with a complete GTM kit on time, every time
  • Win rate improvement attributed to improved positioning and sales tool quality
  • Campaign messaging conversion rates improving through ongoing A/B testing

Qualifications:
  • 5-8 years of product marketing or integrated marketing experience
  • Experience developing positioning and messaging frameworks for a multi-product organization
  • Proven GTM experience - launching products or programs with measurable commercial outcomes
  • Strong cross-functional collaborator who has worked closely with Product, Sales, and Marketing teams
  • Excellent written communication - you write crisp, compelling copy and can edit others' work effectively
  • Experience in K-12 education, study abroad, performing arts, or consumer services (Preferred)
  • Background in sales enablement or revenue enablement tools (Preferred)
  • Familiarity with Salesforce, CMS platforms, and marketing analytics (Preferred)

Work Perks:
  • Comprehensive health benefits: medical, dental, vision, life, AD&D, accident, critical illness, disability insurance, FSA/HSA options with employer HSA contributions, and a generous 401(k) match.
  • Generous paid time off including 11 paid company holidays, 25 PTO days the first year (prorated), 1 paid volunteer day, 4 mental health days, and bereavement
  • Professional development support, including up to $5,250 annually for tuition reimbursement and up to $1,000 for certifications annually
  • Opportunities for paid and discounted travel
  • Flexible work schedule providing on-site, remote, and hybrid office opportunities
  • Encouraged participation in a wide variety of Employee Resource Groups
  • Employee Assistance Program (EAP) and wellness resources, including fitness centers at select locations
  • Paid parental, caregiver, and disability leave
  • Team Member Discount Program
  • Engaging, collaborative, and fun work environment

The minimum and maximum full-time annual salaries for this role are listed below, by location. Please note that this salary information is solely for candidates hired to perform work within one of these locations, and refers to the amount WorldStrides is willing to pay at the time of this posting. Salaries for part-time roles will be prorated based upon the agreed upon number of hours to be regularly worked.
Candidates hired to work in other locations will be subject to the pay range associated with that location, and the actual annualized salary amount offered to any candidate at the time of hire will be reflected solely in the candidate's offer letter.
Virginia Salary Range
$100,000-$120,000 USD
WorldStrides, a global organization, is committed to educate and serve communities worldwide. Our commitment is fueled by the passion of our team members and partners to make experiential learning accessible, while also being socially, environmentally, and ethically responsible. Together, we accomplish this by investing in initiatives to promote inclusion, diversity, and sustainability.
As an Equal Opportunity Employer, WorldStrides is committed to building a diverse workforce, supported by an environment that promotes inclusion and belonging. All qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.
WorldStrides will only employ those who are legally authorized to work in the United States. This is not a position for which sponsorship will be provided. Individuals with temporary visas such as E, F-1, J-1, H-1, H-2, L, B, J or TN, or who need sponsorship for work authorization now or in the future, are not eligible for hire. Select seasonal roles may consider students on J-1 or F-1 visas.

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