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Gtm Analyst Jobs in Raleigh, NC (NOW HIRING)

We combine analysis, ML models, and internal tooling to answer high-value business questions and help GTM teams work faster and more effectively. We measure success by the real business value our ...

Sr. Data Scientist

Raleigh, NC · On-site

$133 - $160/hr

We combine analysis, ML models, and internal tooling to answer high-value business questions and help GTM teams work faster and more effectively. We measure success by the real business value our ...

New

We combine analysis, ML models, and internal tooling to answer high-value business questions and help GTM teams work faster and more effectively. We measure success by the real business value our ...

... analytical judgment. This combination, paired with a deep understanding of GTM execution, positions the role as a cornerstone in building and scaling the company's sales infrastructure. Key ...

... analytical judgment. This combination, paired with a deep understanding of GTM execution, positions the role as a cornerstone in building and scaling the company's sales infrastructure. Key ...

Architect scalable marketing operations infrastructure across HubSpot, Salesforce, and related GTM ... Analytics within a B2B SaaS environment. Expert-level HubSpot proficiency (3-5 recent years ...

Familiarity with operationalizing AI for GTM teams * Experience running forecasting and pipeline analytics with executive-level visibility * Strong operator mindset and comfortable being both ...

Showing results 21-40

Gtm Analyst information

See Raleigh, NC salary details

$5

$29

$47

How much do gtm analyst jobs pay per hour?

As of Aug 7, 2026, the average hourly pay for gtm analyst in Raleigh, NC is $29.53, according to ZipRecruiter salary data. Most workers in this role earn between $19.86 and $35.05 per hour, depending on experience, location, and employer.

What does a Gtm analyst do?

A Gtm analyst specializes in developing and executing go-to-market strategies to launch products or services. They analyze market data, coordinate with sales and marketing teams, and use tools like CRM and analytics platforms to optimize product positioning and customer engagement.

Is Gtm analyst a good job?

A Gtm analyst is a role focused on go-to-market strategies, data analysis, and sales enablement, often requiring skills in analytics tools and understanding of market trends. It can be a good career choice for those interested in marketing, sales, and data-driven decision making, with opportunities for advancement and specialization. Job satisfaction depends on individual interests and the work environment, but it generally offers a competitive salary and growth potential.

What is the difference between Gtm Analyst vs Data Analyst?

AspectGtm AnalystData Analyst
Required CredentialsBachelor's in Marketing, Business, or related field; familiarity with analytics toolsBachelor's in Statistics, Mathematics, or related field; proficiency in data analysis software
Work EnvironmentMarketing teams, sales departments, product teamsData teams, business intelligence units, cross-departmental analysis
Employer & Industry UsageMarketing agencies, tech companies, e-commerceFinance, healthcare, retail, tech
Common Search & ComparisonYesYes

The Gtm Analyst focuses on go-to-market strategies, customer acquisition, and marketing performance, while the Data Analyst handles broader data interpretation across various business functions. Both roles require analytical skills, but Gtm Analysts are more marketing and strategy-oriented, whereas Data Analysts have a wider scope in data management and reporting.

What are popular job titles related to Gtm Analyst jobs in Raleigh, NC? For Gtm Analyst jobs in Raleigh, NC, the most frequently searched job titles are:
What cities near Raleigh, NC are hiring for Gtm Analyst jobs? Cities near Raleigh, NC with the most Gtm Analyst job openings:
Infographic showing various Gtm Analyst job openings in Raleigh, NC as of August 2026, with employment types broken down into 85% Full Time, 7% Part Time, 1% Temporary, and 7% Contract. Highlights an 81% Physical, 7% Hybrid, and 12% Remote job distribution, with an average salary of $61,420 per year, or $29.5 per hour.

Sr. Data Scientist

Pendo

Raleigh, NC • Hybrid

Other

Retirement

Posted 13 days ago


Job description

Sr. Data ScientistThe team + the role

Pendo's GTM Intelligence Team turns data into measurable outcomes across Sales, Marketing, and Customer Engineering. We combine analysis, ML models, and internal tooling to answer high-value business questions and help GTM teams work faster and more effectively. We measure success by the real business value our work creates.

As a Senior Data Scientist, you'll own the full lifecycle of intelligence solutions, from problem definition and analysis through model development, stakeholder enablement, and ongoing iteration. You'll work directly with GTM teams to surface high-value business problems and answer them with the right mix of analytics and modeling, translating what you find into decisions that stick. The best person for this role has strong modeling instincts, genuine curiosity about how GTM businesses operate, and the judgment to know when a complex model is the right tool - and when a well-framed SQL query gets you there faster.

This role is based in Raleigh, NC and follows Pendo's hybrid model: in-office 3 days per week.

What this looks like day-to-day
  • Leverage data analysis, machine learning, and predictive modeling to identify opportunities and mitigate risks for our GTM teams, from problem framing through delivery and ongoing iteration
  • Work collaboratively with data & AI engineers, analysts, revenue operations, and GTM stakeholders to ensure your work is actionable, interpretable, and clearly connected to business decisions
  • Translate model outputs and analytical findings into clear business narratives through slides, write-ups, presentations, and async video
  • Leverage AI-assisted development tools (Cursor, Claude Code) to accelerate delivery and prototype faster, while applying the critical thinking to validate, refine, and own the output
  • Share and build reusable patterns, model documentation, and technical findings with the broader team
  • Answer high-value business questions through analysis and experimentation: develop hypotheses, own the approach, and communicate findings clearly to both technical and non-technical audiences
  • Partner with GTM teams to enable adoption of the models and tools you build, making sure they know how to use them and realize the value
Who you are

Beyond the qualifications, we hire through a specific lens. These are the things we'll actually look for in how you talk about your work.

You connect data to the business.
You've worked alongside revenue teams enough to understand what drives their decisions. You know an insight nobody uses isn't worth much, so you think about adoption as much as performance. You can take something technical and explain it in a way that makes sense to the people who need to act on it.

You thrive in fast-moving, ambiguous environments.
You know when a problem needs a thorough solution and when it just needs a good answer quickly. You're comfortable making a call with incomplete information and refining it as you learn more.

You're curious in a way that keeps you sharp.

The tools and techniques in this space change quickly, and you like to stay ahead of that. You don't usually wait to be told about something new; you're already trying it out for yourself. You've figured out how to make the most of emerging tools, including AI assistants, without handing your judgment over to them.

You make the people around you better.
You share what you learn and document what you build to make those around you better. You're willing to learn from others and make adjustments to make yourself better.

Must-haves
  • 2-4 years of experience in data science, analytics, or a related quantitative field
  • Bachelor's or master's education in STEM (science, technology, engineering, math) field 
  • Experience using statistical computer languages (Python, SQL) to manipulate data and draw insights from large data sets
  • Solid grasp of statistical concepts, data analysis, predictive modeling, and machine learning.
  • Team oriented and highly agile thinker
  • Self-motivated with the ability to work independently and manage multiple priorities concurrently
  • Clear communication skills to present complex analyses in a digestible format for diverse audiences
  • A true team player with a collaborative, positive approach to solving challenges and supporting colleagues
  • Experience with recurring revenue-based business models preferred
  • Direct experience working in or alongside a GTM function, such as Sales ops, Marketing analytics, Customer Success, or RevOps
  • Comfort navigating ambiguity and moving fast; you can make a good decision with imperfect information and adjust as you learn more
Nice-to-haves
  • Experience with LLM-based tooling, prompt engineering, or agentic AI workflows
  • Familiarity with BI tools (Omni, Looker, Tableau) for self-serve analytics delivery
  • Prior experience working on a small, high-ownership team where scope is broad and expectations are high
  • Comfort quantifying the business impact of your work - you can tie model outputs to pipeline, retention, or efficiency metrics, not just model performance
  • Background at a B2B SaaS company, ideally with exposure to product analytics or customer health data
About Pendo

Pendo was founded in 2013 by former product managers, who combined their heads and hearts to build something they wanted but never had as product managers: a simple way to understand and attack what truly drives product success. Our mission is to improve society's experience with software. Come join one of the fastest-growing startups, supported by best-in-class institutions like Battery Ventures, Salesforce Ventures, Spark Capital and Meritech.

Pendo core values: Bias to Act, Hone Your Craft, The Team is Pendo, and Maniacal Focus.

Location: Pendo is a hybrid culture. In-office 3 days per week unless designated remote.

Benefits: Highly competitive, employer-heavy coverage (including $0 premium options), strong 401(k) match, equity, and flexible time off.

Compensation: Our salary ranges are based on paying competitively for our size and industry, and are one part of many compensation, benefits and other reward opportunities we provide.

The expected salary range for this role to be performed in North Carolina is USD$133,000 - USD$160,000

EEOC: We are an equal opportunity employer and believe having diverse teams where everyone brings their whole self to Pendo is key to our success. We welcome all people of different backgrounds, experiences, abilities and perspectives.

Accessibility: Pendo is committed to working with, and providing access and reasonable accommodation to, applicants with mental and/or physical disabilities. If you think you may require an accommodation for any part of the recruitment process, please send a request to: accommodation@pendo.io. All requests for accommodations are treated discreetly and confidentially, as practical and permitted by law.