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Group Sales Rep Jobs (NOW HIRING)

Director of Group Sales

Manhattan, NY · On-site

$130K - $150K/yr

Highgate's portfolio of global properties represents an aggregate asset value exceeding $20B and ... Overview The Director of Group Sales is responsible for leading and driving top line group and ...

The Group Sales Manager will be responsible for securing and growing group business across market ... Represent the resort with a warm, sincere, and polished presence in every interaction-whether in ...

The Group Sales Manager will be responsible for securing and growing group business across market ... Represent the resort with a warm, sincere, and polished presence in every interaction--whether in ...

Highgate's portfolio of global properties represents an aggregate asset value exceeding $20B and ... Overview The Director of Group Sales is responsible for leading and driving top line group and ...

The Group Sales Manager will be responsible for securing and growing group business across market ... Represent the resort with a warm, sincere, and polished presence in every interaction-whether in ...

Group Sales Manager

Culver City, CA · On-site

$75K - $80K/yr

Group Sales Manager Location: Four Points by Sheraton Los Angeles Westside Work Type: On-Site, In ... Represent Four Points at networking events and client functions as needed. * Consistently achieve ...

The Group Sales Manager is responsible for driving group and catering revenue through strategic ... Represent the hotel at networking events, industry functions, and business development ...

The Manager, Premium & Group Sales will be responsible for strategically maximizing the sale of all ... Create and implement training initiatives to increase sales rep productivity and elevate overall ...

Group Sales Manager

Cleveland, OH · On-site

$55K - $60K/yr

Position Overview The Group Sales Manager, you are responsible for representing the hotel in the ... Represent the hotel in the development of market segment(s) and new customer relationships while ...

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Group Sales Rep information

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$23K

$76.7K

$141.5K

How much do group sales rep jobs pay per year?

As of Jun 22, 2026, the average yearly pay for group sales rep in the United States is $76,681.00, according to ZipRecruiter salary data. Most workers in this role earn between $53,500.00 and $93,000.00 per year, depending on experience, location, and employer.

Can you make $500,000 a year in sales?

Group sales representatives can potentially earn $500,000 annually if they consistently close high-value deals, have a large client portfolio, and earn substantial commissions or bonuses. Achieving this level of income typically requires extensive experience, strong negotiation skills, and a focus on lucrative markets or industries. Such earnings are more common among top performers in high-ticket sales environments.

What job makes $10,000 a month without a degree?

A Group Sales Representative can earn $10,000 or more per month through commissions and bonuses by selling group packages, such as travel, events, or corporate services. Success in this role depends on strong sales skills, networking, and experience, rather than formal education or degrees.

What is the highest paying sales rep job?

The highest paying sales representative roles are often in enterprise software, pharmaceuticals, and high-end technology sales, with top earners making over $200,000 annually including commissions and bonuses. These positions typically require strong negotiation skills, industry knowledge, and often involve complex sales cycles and long-term client relationships.

What is the difference between Group Sales Rep vs Event Sales Coordinator?

AspectGroup Sales RepEvent Sales Coordinator
Primary RoleSecures group sales and corporate bookingsPlans and coordinates events and meetings
Work EnvironmentSales offices, client meetings, travelEvent venues, hotels, conference centers
CredentialsSales experience, hospitality knowledgeEvent planning, hospitality or marketing background
Industry UsageHotels, resorts, cruise linesHotels, event venues, conference centers

While both roles operate within the hospitality and event industry, the Group Sales Rep focuses on securing group bookings and sales, whereas the Event Sales Coordinator manages the planning and execution of events. The roles often collaborate but have distinct responsibilities and skill sets.

What is a group sales representative?

A group sales representative is a sales professional responsible for selling products or services to groups, such as organizations, companies, or event planners. They often coordinate large bookings, negotiate contracts, and develop relationships to secure group sales, typically working in industries like hospitality, entertainment, or travel.

What are the key skills and qualifications needed to thrive as a Group Sales Rep, and why are they important?

To thrive as a Group Sales Rep, you need strong sales acumen, negotiation skills, and a track record in group or B2B sales, often supported by a bachelor's degree in business or a related field. Familiarity with CRM software, sales analytics tools, and presentation platforms is typically required. Excellent interpersonal communication, relationship-building, and problem-solving abilities are crucial soft skills that help foster client trust and close deals. These skills ensure the ability to effectively manage client accounts, drive revenue growth, and maintain long-term business relationships.

What are Group Sales Reps?

Group Sales Representatives are professionals who specialize in selling products, services, or event tickets to groups rather than individuals. They typically work in industries such as hospitality, entertainment, or travel, focusing on securing bulk sales, managing group accounts, and coordinating special arrangements for large parties. Their role involves prospecting new group clients, negotiating pricing and packages, and ensuring client satisfaction throughout the sales process. Group Sales Reps often work closely with event coordinators or managers to provide tailored solutions that meet the unique needs of each group. Strong communication, organizational skills, and the ability to build lasting relationships are essential in this position.

How does a Group Sales Rep typically collaborate with other departments to secure large group bookings?

Group Sales Reps frequently work closely with marketing, event planning, and operations teams to ensure successful group bookings. They coordinate with marketing to develop targeted outreach strategies, partner with event planners to customize packages, and liaise with operations to confirm logistics and availability. This collaborative approach is essential for meeting client needs, exceeding group expectations, and ensuring smooth execution throughout the booking process.
More about Group Sales Rep jobs
Infographic showing various Group Sales Rep job openings in the United States as of June 2026, with employment types broken down into 20% Full Time, 64% Part Time, and 16% Contract. Highlights an 95% Physical, 2% Hybrid, and 3% Remote job distribution, with an average salary of $76,681 per year, or $36.9 per hour.
Director of Group Sales

Full-time

Posted 16 days ago


Highgate Hotels rating

6.4

Company rating: 6.4 out of 10

Based on 52 frontline employees who took The Breakroom Quiz

50th of 105 rated hotels


Job description

Yearly

Highgate is a premier real estate investment and hospitality management company widely recognized as an innovator in the industry. Highgate is the dominant player in U.S. gateway markets including New York, Boston, Miami, San Francisco and Honolulu, with a rapidly expanding presence in Europe, Latin America, and the Caribbean. Highgate’s portfolio of global properties represents an aggregate asset value exceeding $20B and generates over $5B in cumulative revenues. The company provides expert guidance through all stages of the hospitality property cycle, from planning and development through recapitalization or disposition.  Highgate also has the creativity and bandwidth to develop bespoke hotel brands and utilizes industry leading proprietary revenue management tools that identify and predict evolving market dynamics to drive out performance and maximize asset value. With an executive team consisting of some of the industry’s most experienced hotel management leaders, the company is a trusted partner for top ownership groups and major hotel brands. Highgate maintains corporate offices in London, New York, Dallas, and Seattle.


Park Lane New York, situated on Billionaires’ Row – home to the world’s most coveted addresses on
Central Park South – has been completely reimagined as a departure from its neighbors and serves as a
unique and inclusive retreat within walking distance of the city’s cultural hubs including Lincoln Center,
Carnegie Hall, 5th Avenue shopping, and the Museum of Modern Art. The 47-story property features 610
rooms – nearly half of which provide sweeping park-facing views – and 11,000 square feet of reimagined
indoor and outdoor event space. A fitness center perched on the fifth floor offers state-of-the-art
equipment and its own separate outdoor terrace. The reimagined hotel features three new food & beverage venues throughout the hotel including an 80-seat lobby bar with an outdoor promenade, an intimate restaurant on the hotel’s second floor, and CentralPark South’s only rooftop lounge atop the hotel. Perched on the 47th floor, the cocktail bar will treat guests to a one-of-a-kind experience against the backdrop of Manhattan's sprawling skyline and park.


The Director of Group Sales is responsible for leading and driving top line group and banquet revenue through defined strategies and tactics with focus on budget achievement. He/she is also responsible for prospecting and closing on assigned accounts/territory to positively impact hotel revenues. This position will report to the Director of Sales & Marketing, carry a group sales booking quota (him or herself) as well as direct the group sales team toward achieving group booking targets and goals.

The Director of Group Sales will maximize sales opportunities/revenue with existing accounts, as well as direct & implement a plan to identify/solicit new group opportunities amongst the primary and secondary hotel competitive sets. DOGS also develops a comprehensive sales activity plan to attend appropriate industry tradeshows/events – to promote Park Lane New York.

This position also works collaboratively with the Director of Catering and catering sales effort to drive/maximize group banquet and local catering revenue for the hotel. The Director of Group Sales attends weekly revenue strategy meetings, interfaces daily with Director of Revenue and provides input on pricing and business assessment that may lead to group sales production for hotel. The DOGS is responsible for group sales deployment (vertical/territorial coverage), managing group leads/assignment to sales manager(s) and tracking group sales pace and production vs. goals. DOGS works collaboratively and drives sales production from soft branding & 3rd party support in place for hotel.


  • Meet or exceed set top line group and banquet budget and crossover goals
  • Identify and research potential accounts/clients and prospect for new business opportunities, generate leads, and set up meetings/presentations with clients that will keep the hotels pipeline consistently full of opportunities.
  • Monitor production and lead volume of all top accounts and evaluate all group/catering trends, recommend, and implement strategic changes as needed to positively impact top line revenue.
  • Regularly contact existing accounts based on the tracing frequencies of the Account Coverage Program.
  • Initiate and follow up on leads, ensuring response times meet Highgate SOPs across group team members
  • Maintain and participate in an active sales solicitation program, exceeding assigned goals
  • Invite clients to the hotel for entertainment, lunches, tours and site inspections.
  • Develop a full working knowledge of the operations of the hotel, including Food and Beverage, Guest Services and Reservations.
  • Develop a complete knowledge of company sales policies and SOP’s and ensure knowledge of and adherence to those policies by the sales team.
  • Assist in creating and implementing special promotions relating to direct sales segments, i.e., events, familiarization visits, sales blitzes, etc.
  • Operate within established sales expense budget.
  • Attend all hotel required meetings and trainings.
  • Assist in the preparation of required reports in a timely manner.
  • Be familiar with all Highgate Hotel sales policies and selling techniques with an emphasis on maximizing occupancy and Average Daily Rate (ADR).
  • Conduct a professional, thorough site inspection of the hotel with clients, exhibiting key features and benefits of the property.
  • Meet and greet onsite contacts.
  • Abide by Prime Selling Time (PST).
  • Use your property’s computerized sales management system to manage the hotel’s business, including (but not limited to) generating reports, entering business, blocking space and building accounts.
  • Develop networking opportunities through active participation in community and professional associations, activities and events.
  • Lead business review (GRC) meetings.
  • Review meeting planner group and event evaluations with the Director of Event Planning and Director of Sales & Marketing to ensure revenue is maximized and any issues receive follow-up.

  • At least 2-3 years of luxury/luxury lifestyle hotel sales leadership experience 5+ years of effective group selling experience
  • Must be skilled in Windows, Excel, Delphi, and Opera systems.
  • Must be able to effectively communicate both verbally and written with all levels of employees and guests in an attentive, friendly, courteous, and service oriented manner.
  • Must be effective at listening to, understanding, and clarifying concerns raised by employees and guests.
  • Must be able to multitask and prioritize departmental functions to meet deadlines.
  • Approach all encounters with guests and employees in an attentive, friendly, courteous and service-oriented manner.
  • Must maintain high standards of personal appearance and grooming.
  • Comply with Highgate Hotel Standards and regulations to encourage safe and efficient hotel operations.
  • Ability to maximize efforts towards productivity, identify problem areas and assist in implementing solutions.
  • Must be effective in handling problems, including anticipating, preventing, identifying and solving problems as necessary.
  • Must be able to understand and evaluate complex information, data, etc. from various sources to meet appropriate objectives.
  • Must be able to maintain confidentiality of information.
  • Travel and extended work hours sometimes required.
  • Light work - Exerting up to 20 pounds of force occasionally, and/or up to 10 pounds of force frequently or constantly to lift, carry, push, pull or otherwise move objects.
  • Perform other duties as requested by management.
  • Must have a valid driver’s license in the applicable state.

Salary: $140,000-$180,000 Plus competiative bonus and benefit package


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About Highgate Hotels

Sourced by ZipRecruiter

Highgate Hotels, based in New York, NY, US, is a preeminent real estate investment and hospitality management firm with a substantial presence in the hospitality industry. Founded in the 1980s, Highgate has grown to manage over 160 hotels around the world, providing comprehensive hospitality services including hotel operations, asset management, and project management. Their portfolio includes an array of upscale, luxury, and budget hotels, extending their services across various market segments in the hospitality industry. Highgate commits to its mission of delivering superior returns for owners and investors while providing eclectic experiences for guests.

Industry

Hospitality services

Company size

10,000+ Employees

Headquarters location

New York, NY, US

Year founded

1988

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