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What is the difference between Google vs Search Engine Optimization (SEO) Specialist?
| Aspect | Search Engine Optimization (SEO) Specialist | |
|---|---|---|
| Primary Focus | Developing and managing Google products and services | Optimizing websites to rank higher on search engines like Google |
| Required Skills | Technical expertise in Google tools, APIs, and platform policies | Keyword research, on-page/off-page SEO, analytics |
| Work Environment | Tech companies, product teams, digital marketing | Digital marketing agencies, in-house marketing teams |
| Certifications | Google certifications (e.g., Google Ads, Analytics) | SEO certifications (e.g., Google Analytics, HubSpot) |
Google refers to the tech giant offering various products and services, while a Search Engine Optimization (SEO) Specialist focuses on improving website visibility on search engines like Google. Although both relate to Google, one is a company and platform, and the other is a marketing role aimed at enhancing search rankings.
What is the typical team structure and collaboration style for roles at Google?
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Full-time
Posted 24 days ago
Google rating
8.9
Based on 102 frontline employees who took The Breakroom Quiz
40th of 241 rated software companies
Job description
- Bachelor's degree or equivalent practical experience.
- 5 years of experience working with digital media or digital marketing/advertising solutions, implementing and measuring digital advertising campaigns, and providing client solutions.
- 4 years of experience in a client-facing role working with partners across multiple levels.
- Experience with digital marketing products and digital advertising technology enablement, troubleshooting, or implementation.
Preferred qualifications:
- Experience with an agency in digital and traditional/offline media.
- Knowledge of Google Ads and Google Marketing Platform solutions, especially display and video.
- Understanding of the media agency landscape.
- Ability to demonstrate measurable impact of campaign strategy and digital media optimization toward business goals.
- Excellent organizational, production, and project management skills, with the ability to execute on multiple projects simultaneously in an organized fashion.
- Excellent problem-solving skills, with the ability to see granular and big picture issues.
About the job
Businesses of all shapes and sizes rely on Google's unparalleled advertising solutions to help them grow in today's dynamic marketing environment. You bring a passion for sales, knowledge of online media, and commitment to maximize customer success. You act like an owner, move with velocity through change, finding innovative and strategic ways to consistently deliver extraordinary and incremental outcomes for both Google and your customers. You build trusted relationships with customers, uncovering their business needs and translating them into powerful solutions to achieve their most ambitious goals. You achieve as a team with sellers, shape the future of advertising in the AI-era, and make a real impact on the millions of companies and billions of users that trust Google with their most important goals.
We turn product innovations into client solutions that enable our customers to get the most out of Google's advertising products and the web. We partner with Sales team members in building the strongest commercial strategy, and we equip customer-facing Googlers with essential product expertise. We are fascinated by all things digital and passionate about shaping the fast evolving world of online advertising.
Google Customer Solutions (GCS) sales teams are trusted advisors and competitive sellers who maintain a relentless focus on customer success by bringing the best Google has to offer to small- and medium-sized businesses (SMBs), which are the backbone of our communities. As a member of our team, you'll have the opportunity to work with company owners and make a real difference in their businesses by helping them grow. Together, we help shape the future of innovation for customers, partners, and sellers...and we have fun doing it.Individual pay is determined by factors including job-related skills, experience, and relevant education or training.
US: $109000 - $158000 (USD) 15% bonus target equity benefits
Learn more about benefits at Google .
Responsibilities
- Develop and leverage strong knowledge of DV360 to provide the customer or agency with DV360 media campaign solutions and proposals focused on maximizing access to relevant inventory and agreement types, identify and capture unaddressed DV360 potential for our customers, and play a leading role on request for proposal (RFPs), inventory conversations, briefs and negotiation.
- Work closely with Google Ads and Search Ads (SA360) teams to ensure alignment with customer objectives and plans.
- Ensure high quality campaign performance, leverage ad-serving reporting and insights to enable future sales and in the moment inventory upsells.
- Introduce and drive new or advanced optimization and campaign management approaches on DV360.
- Manage account growth through activating campaign solutions, developing campaign strategy, and monitoring and optimizing for spend and performance to meet and exceed customer marketing key performance indicators (KPIs).
Information collected and processed as part of your Google Careers profile, and any job applications you choose to submit is subject to Google's Applicant and Candidate Privacy Policy .
Google is proud to be an equal opportunity and affirmative action employer. We are committed to building a workforce that is representative of the users we serve, creating a culture of belonging, and providing an equal employment opportunity regardless of race, creed, color, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or related condition (including breastfeeding), expecting or parents-to-be, criminal histories consistent with legal requirements, or any other basis protected by law. See also Google's EEO Policy , Know your rights: workplace discrimination is illegal , Belonging at Google , and How we hire .
If you have a need that requires accommodation, please let us know by completing our Accommodations for Applicants form .
Google is a global company and, in order to facilitate efficient collaboration and communication globally, English proficiency is a requirement for all roles unless stated otherwise in the job posting.
To all recruitment agencies: Google does not accept agency resumes. Please do not forward resumes to our jobs alias, Google employees, or any other organization location. Google is not responsible for any fees related to unsolicited resumes.
Equity is granted exclusively and discretionarily by Alphabet Inc. on the basis of an agreement concluded between you and Alphabet Inc. Alphabet Inc. is your sole contractual partner with respect to equity grants. GSU grants are not guaranteed, are discretionary, are subject to approval by the Alphabet Inc. board of directors or its delegate, the terms of the relevant Alphabet Inc. stock plan, and your grant agreement. They have no impact on statutory payments. Current or past grants do not confer an acquired right.
About Google
Sourced by ZipRecruiter
Industry
Software development and technology, communication and media
Company size
10,000+ Employees
Headquarters location
Mountain View, CA, US