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Goodwill Store Jobs in Santa Rosa, CA (NOW HIRING)

Goodwill San Francisco Bay

Assistant Store Manager

Novato, CA · On-site

  • Medical

  • Dental

  • Vision

  • Retirement

Serves as a Goodwill ambassador to the community. * Leads the day-to-day operations of the sales floor. * Ensures that Retail Store Associates and Customer Service Managers are well-trained and ...

Goodwill San Francisco Bay

Assistant Store Manager

Novato, CA · On-site

  • Medical

  • Dental

  • Vision

  • Retirement

Serves as a Goodwill ambassador to the community. * Leads the day-to-day operations of the sales floor. * Ensures that Retail Store Associates and Customer Service Managers are well-trained and ...

Goodwill San Francisco Bay

Senior Store Manager

Novato, CA

  • Medical

  • Dental

  • Vision

  • Retirement

Serves as a Goodwill ambassador to the community. * Transfers to different stores at any given moment due to business needs. * Covers shifts at different stores at any moment due to business needs.

New

Goodwill San Francisco Bay

Store Manager In Training

Novato, CA

$23 - $27.25/hr

  • Medical

  • Dental

  • Vision

  • Retirement

Serves as a Goodwill ambassador to the community. * Transfers to different stores at any given moment due to business needs. * Covers shifts at different stores at any moment due to business needs.

New

Goodwill San Francisco Bay

Cashier Full Time

Novato, CA · On-site

$17.73/hr

  • Medical

  • Dental

  • Vision

  • Retirement

Works as a member of the store team to lead an excellent customer and brand experience, and promote sales for Goodwill of the San Francisco Bay. Responsible for running registers as well as working ...

Goodwill San Francisco Bay

Cashier Part Time

Novato, CA

$17.73/hr

  • Medical

  • Dental

  • Vision

  • Retirement

Works as a member of the store team to lead an excellent customer and brand experience, and promote sales for Goodwill of the San Francisco Bay. Responsible for running registers as well as working ...

Goodwill San Francisco Bay

Cashier Full Time

Novato, CA · On-site

$17.73/hr

  • Medical

  • Dental

  • Vision

  • Retirement

Works as a member of the store team to lead an excellent customer and brand experience, and promote sales for Goodwill of the San Francisco Bay. Responsible for running registers as well as working ...

Goodwill San Francisco Bay

Cashier Part Time

Novato, CA · On-site

$17.73/hr

  • Medical

  • Dental

  • Vision

  • Retirement

Works as a member of the store team to lead an excellent customer and brand experience, and promote sales for Goodwill of the San Francisco Bay. Responsible for running registers as well as working ...

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All JobsGoodwill Store JobsGoodwill Store Jobs in Santa Rosa, CA

Goodwill Store information

See Santa Rosa, CA salary details

$12

$25

$38

How much do goodwill store jobs pay per hour?

As of Aug 16, 2026, the average hourly pay for goodwill store in Santa Rosa, CA is $25.01, according to ZipRecruiter salary data. Most workers in this role earn between $18.94 and $29.18 per hour, depending on experience, location, and employer.

What is a Goodwill Store?

A Goodwill Store is a retail outlet operated by Goodwill Industries, a nonprofit organization. These stores sell donated items such as clothing, furniture, electronics, and household goods at affordable prices. The revenue generated supports community programs, including job training and employment services for people facing barriers to employment. Shopping or donating at Goodwill helps fund these local initiatives and promotes sustainability by giving items a second life.

What are some common challenges faced by employees working at a Goodwill Store, and how can they be addressed?

Employees at a Goodwill Store often face challenges such as managing a high volume of donated items, maintaining organization on the sales floor, and assisting a diverse range of customers. Efficient teamwork and clear communication with supervisors and colleagues are essential in overcoming these challenges. Employees can also benefit from developing strong multitasking and problem-solving skills, as well as embracing the store's mission-driven environment to stay motivated and engaged.

What are the key skills and qualifications needed to thrive as a Goodwill Store Associate, and why are they important?

To thrive as a Goodwill Store Associate, you need strong customer service skills, basic math proficiency, and a high school diploma or equivalent. Familiarity with point-of-sale (POS) systems, inventory management software, and cash handling procedures is typically required. Reliability, teamwork, and strong communication skills help associates excel in a fast-paced retail environment. These abilities are essential to deliver excellent service, maintain efficient store operations, and support Goodwill’s mission.

What is the difference between Goodwill Store vs Retail Associate?

AspectGoodwill StoreRetail Associate
Required CredentialsHigh school diploma or equivalent, basic customer service skillsHigh school diploma or equivalent, customer service experience
Work EnvironmentRetail setting, donation processing, sales floorRetail environment, assisting customers, stocking shelves
Employer & Industry UsageNonprofit thrift stores, retail industryFor-profit retail stores, retail industry
Common Search & ComparisonOften compared for entry-level retail roles in nonprofit settingsCommon retail job, but less frequently compared to nonprofit stores

Goodwill Store employees typically focus on donation processing and supporting a nonprofit mission, while Retail Associates work in for-profit retail settings handling sales and customer service. Both roles require similar skills but differ mainly in employer type and work environment.

What are popular job titles related to Goodwill Store jobs in Santa Rosa, CA?

For Goodwill Store jobs in Santa Rosa, CA, the most frequently searched job titles are:

What job categories do people searching Goodwill Store jobs in Santa Rosa, CA look for?

The top searched job categories for Goodwill Store jobs in Santa Rosa, CA are:

What cities near Santa Rosa, CA are hiring for Goodwill Store jobs?

Cities near Santa Rosa, CA with the most Goodwill Store job openings:

Goodwill Store jobs near you
Infographic showing various Goodwill Store job openings in Santa Rosa, CA as of August 2026, with employment types broken down into 61% Full Time, 36% Part Time, 2% Temporary, and 1% Contract. Highlights an 100% Physical job distribution, with an average salary of $52,014 per year, or $25 per hour.

Goodwill Connect! Assistant Manager (Full-Time)

Goodwill - Redwood Empire

Santa Rosa, CA

$26.50/hr

Full-time

Medical, Dental, Vision, PTO

Posted 4 days ago

Job description

POSITION TITLE:              Goodwill Connect! Assistant Manager
STATUS:                             Non-Exempt / Full-Time
DEPARTMENT:                  5500 Goodwill Connect!
REPORTS TO:                   Goodwill Connect! Manager
SAFETY SENSITIVE:         HIGH - Position is subject to pre-employment physical, drug and alcohol screening.
** Regular on-site attendance and travel to other locations in GIRE service area is required. **
This is a full-time 40 hours per week position and is eligible for company benefits, including medical, dental, vision, and paid time off.  
Location - Yolanda Administrative Offices - 651 Yolanda Avenue, Santa Rosa, CA 95404 with travel to other locations including the Stony Point Store - 2007 Sebastopol Road, Santa Rosa, CA 95407 and the Rohnert Park Store - 476 Rohnert Park Expressway, Rohnert Park, CA 94928.
The starting wage for this position is $26.50 per hour. 
CHARACTERISTICS OF THE JOB:  The Goodwill Connect! Assistant Manager, with guidance from the Goodwill Connect! Manager, will engage in a wide spectrum of activities to both deliver and expand service offerings to the public and ensure consistently high quality of programs and services. The Assistant Manager provides leadership to staff, serves as backup for the Goodwill Connect! Manager, and represents the agency at meetings and events in the community. Working hours of the Goodwill Connect! Assistant Manager may vary to meet the needs of the program and some evening and weekend work will be required.
All GIRE employees are expected to embrace our mission, adhere to core values, have respect for others, take pride in their work and themselves, collaborate to meet strategic goals, and strive to be the best version of themselves.
PROVIDES SUPERVISION TO: Serve as supervisor to the Goodwill Connect! staff in the absence of the Goodwill Connect! Manager.
RESPONSIBILITIES - ESSENTIAL FUNCTIONS:
SERVICE DELIVERY
 
  • Collaborate with the Goodwill Connect! Manager to continually assess opportunities for improvement of current services and design and implement new Goodwill Connect! service offerings.
  • Coordinate staffing to ensure consistent and high-quality delivery of services.
  • Represent and promote programs and services to employers, community-based organizations, partners or others as appropriate to increase referrals, work placement opportunities and collaborative service delivery.
  • Actively engage the community to identify needs and recommend innovations and new services to meet those needs.
  • Work directly with participants including community members and GIRE staff to assess skills, interests, academic and career goals, work/life support needs, and health and financial well-being.
  • Understand the fundamentals of all GIRE programs and service offerings, be able to adapt them for use as part of Goodwill Connect! and/or help community members connect with mission services staff members who have the relevant expertise.
  • Provide work readiness training and support services such as resume building, job search skills, mock interviews, soft skills development, and job coaching.
  • Assess digital skills competencies and provide digital skills training, utilizing the Goodwill Digital Career Accelerator® methodology and offerings.
  • Provide guidance and referrals to resources in the community that will assist participants in attaining educational, career, or life goals.
  • Organize, build content for, and/or deliver classes, workshops, and other events that address the needs of community participants.
  • Gather participant feedback to assess effectiveness of services and identify new service offerings.

TEAM MANAGEMENT AND LEADERSHIP
 
  • Support the Goodwill Connect! Manager in setting the current and future vision and implementing plans and processes to achieve both short- and long-term goals.
  • Assist in developing and implementing annual program evaluation objectives.
  • Serve as a role model and mentor for staff.
  • Provide training and guidance to Goodwill Connect! staff on Workforce Development  and program policies, procedures and expectations.
  • Supervise staff in Goodwill Connect! Manager’s absence, including ensuring timecards and other employee records are accurate and submitted in a timely manner.
  • Assist with the recruitment and selection of qualified staff.
  • Provide input into the annual performance evaluations.

REPORTING AND PROGRAM ADMINISTRATION
 
  • Own and oversee others in the collection, formatting, and analyzing of data for use both in external reporting and for internal purposes.
  • Ensure timely development and submission of internal and external reporting.
  • Ensure client-related records, including database entries and files, are current, accurate, updated on a timely basis and meet organizational, contractual, CARF and other relevant standards.
  • Create and update program design, procedure manuals and other key program documentation in alignment with organizational, contractual, CARF and other relevant standards.
  • Assure CARF standards are met.
  • Support the management of Goodwill Connect! facilities.
ANCILLARY FUNCTIONS:
  • Maintain confidentiality of all participant information and other appropriate materials.
  • Adhere to all safety policies and procedures.
  • Adhere to all agency policies and procedures.
  • Report accidents, unsafe vehicles, or other unsafe conditions.
  • Maintain a well-groomed, professional appearance.
  • Conduct self in a courteous and professional manner.
  • Attend all scheduled meetings, including safety and online safety training.
  • Serve as backup for other members of the Mission Services team as needed.
  • Perform all other job-related duties as assigned.
QUALIFICATIONS:
  • At least two years of experience delivering educational/career navigation services, human services programs or similar relevant experience.
  • At least two years of experience supervising staff and/or program participants.
  • Must be fingerprinted and approved by the Department of Justice prior to start of work.
  • Valid CA Class C Driver’s License and proof of personal auto insurance
  • Must have access to a reliable passenger vehicle that supports completion of essential and ancillary functions of the position.
  • Must possess required knowledge, skills, abilities and experience and be able to explain and demonstrate that the essential functions of the job can be performed, with or without reasonable accommodations.
  • Experience using Microsoft Suite including:
    • Teams: Managing Teams/channels, using functions such video meetings/calls, sharing content, posting/chatting.
    • Powerpoint: Preparing and delivering presentations using functions such as inserting pictures/shapes/SmartArt, animations and transitions.
    • Word: Creating and formatting documents, using functions such as track changes, tables, and headers/footers. 
    • Excel: Creating and managing budgets and reports, using functions such as formulas, sorting, and filtering.
DESIRED TRAITS AND COMPETENCIES:
  • Respect of others.
  • Excellent oral and written communication skills. Ability to understand, speak and be understood in English. Bilingual English and Spanish preferred.
  • Ability to perform effectively and cooperatively as part of a team.
  • Excellent interpersonal skills.
  • Experience working with diverse populations, including those with disadvantaging barriers. Experience working with individuals with disabilities a plus.
  • Ability to work independently and oversee staff.
  • Excellent attention to detail.
  • Ability to organize multiple priorities and meet agreed-upon deadlines effectively and efficiently.
  • Aptitude for providing exceptional customer service to clients, funders and other stakeholders.
  • Ability to perform effectively and cooperatively as part of a team with flexibility and agility.
  • Problem solving skills and sound judgment.
  • A willingness to embrace the mission, adhere to core values, and collaborate to meet strategic goals.
  • Solid leadership skills.
  • Working knowledge of educational, governmental, and social service agencies and programs.
  • Ability to learn new software and applications.
WORK ENVIRONMENT:  Clean, well-ventilated office space, overhead lighting, inside on carpet/linoleum, tile or cement floors, temperate climate, and constant exposure to moderate business noise levels, such as office machines, conversations, and foot traffic. Frequent interactions with general public. Will also experience normal conditions related to traveling by car from one location to another.  
PHYSICAL REQUIREMENTS:  Standing/sitting intermittently throughout the work shift; repetitive finger movements with frequent computer use; bending and stooping.  Good visual acuity.  Ability to regularly lift and move 10 pounds and occasionally lift and move up to 25 pounds.
PROMOTIONAL OPPORTUNITIES:
Position promotable to Goodwill Connect! Manager with demonstration of mastery of skills for that position. Training and/or certifications may be required; and any promotion is based on business needs.
 

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