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Goodwill Store Jobs in Santa Rosa, CA (NOW HIRING)

Responsible for all aspects of the Stores' operations. Leads the entire operation of the Store to ensure that Company standards and best practices are consistently met. Staffs, trains and develops ...

Bring your talents to Ross, our leading off-price retail chain with over 2,200 stores, and a strong track record of success and growth. Our focus has always been bringing our customers a constant ...

Bring your talents to Ross, our leading off-price retail chain with over 2,200 stores, and a strong track record of success and growth. Our focus has always been bringing our customers a constant ...

Bring your talents to Ross, our leading off-price retail chain with over 2,200 stores, and a strong track record of success and growth. Our focus has always been bringing our customers a constant ...

Responsible for all aspects of the Stores' operations. Leads the entire operation of the Store to ensure that Company standards and best practices are consistently met. Staffs, trains and develops ...

In the absence of the Store Manager, the Assistant Manager is responsible for leading the entire operation of the Store to ensure that Company standards and best practices are consistently met.

In the absence of the Store Manager, the Assistant Manager is responsible for leading the entire operation of the Store to ensure that Company standards and best practices are consistently met.

In the absence of the Store Manager, the Assistant Manager is responsible for leading the entire operation of the Store to ensure that Company standards and best practices are consistently met.

In the absence of the Store Manager, the Assistant Manager is responsible for leading the entire operation of the Store to ensure that Company standards and best practices are consistently met.

In the absence of the Store Manager, the Assistant Manager is responsible for leading the entire operation of the Store to ensure that Company standards and best practices are consistently met.

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Goodwill Store information

See Santa Rosa, CA salary details

$12

$25

$38

How much do goodwill store jobs pay per hour?

As of Aug 17, 2026, the average hourly pay for goodwill store in Santa Rosa, CA is $25.01, according to ZipRecruiter salary data. Most workers in this role earn between $18.94 and $29.18 per hour, depending on experience, location, and employer.

What are some common challenges faced by employees working at a Goodwill Store, and how can they be addressed?

Employees at a Goodwill Store often face challenges such as managing a high volume of donated items, maintaining organization on the sales floor, and assisting a diverse range of customers. Efficient teamwork and clear communication with supervisors and colleagues are essential in overcoming these challenges. Employees can also benefit from developing strong multitasking and problem-solving skills, as well as embracing the store's mission-driven environment to stay motivated and engaged.

What is a Goodwill Store?

A Goodwill Store is a retail outlet operated by Goodwill Industries, a nonprofit organization. These stores sell donated items such as clothing, furniture, electronics, and household goods at affordable prices. The revenue generated supports community programs, including job training and employment services for people facing barriers to employment. Shopping or donating at Goodwill helps fund these local initiatives and promotes sustainability by giving items a second life.

What are the key skills and qualifications needed to thrive as a Goodwill Store Associate, and why are they important?

To thrive as a Goodwill Store Associate, you need strong customer service skills, basic math proficiency, and a high school diploma or equivalent. Familiarity with point-of-sale (POS) systems, inventory management software, and cash handling procedures is typically required. Reliability, teamwork, and strong communication skills help associates excel in a fast-paced retail environment. These abilities are essential to deliver excellent service, maintain efficient store operations, and support Goodwill’s mission.

What is the difference between Goodwill Store vs Retail Associate?

AspectGoodwill StoreRetail Associate
Required CredentialsHigh school diploma or equivalent, basic customer service skillsHigh school diploma or equivalent, customer service experience
Work EnvironmentRetail setting, donation processing, sales floorRetail environment, assisting customers, stocking shelves
Employer & Industry UsageNonprofit thrift stores, retail industryFor-profit retail stores, retail industry
Common Search & ComparisonOften compared for entry-level retail roles in nonprofit settingsCommon retail job, but less frequently compared to nonprofit stores

Goodwill Store employees typically focus on donation processing and supporting a nonprofit mission, while Retail Associates work in for-profit retail settings handling sales and customer service. Both roles require similar skills but differ mainly in employer type and work environment.

What are popular job titles related to Goodwill Store jobs in Santa Rosa, CA?

For Goodwill Store jobs in Santa Rosa, CA, the most frequently searched job titles are:

What job categories do people searching Goodwill Store jobs in Santa Rosa, CA look for?

The top searched job categories for Goodwill Store jobs in Santa Rosa, CA are:

What cities near Santa Rosa, CA are hiring for Goodwill Store jobs?

Cities near Santa Rosa, CA with the most Goodwill Store job openings:

Infographic showing various Goodwill Store job openings in Santa Rosa, CA as of August 2026, with employment types broken down into 61% Full Time, 36% Part Time, 2% Temporary, and 1% Contract. Highlights an 100% Physical job distribution, with an average salary of $52,014 per year, or $25 per hour.

$23/hr

Full-time, Part-time

Re-posted 24 days ago


Job description

POSITION TITLE:             Retail Assistant Manager
STATUS:                           Non-Exempt
DEPARTMENT:                 Donated Goods Retail (DGR)
REPORTS TO:                  Retail Store Manager
SAFETY SENSITIVE:        HIGH – Position is subject to pre-employment physical and, drug & alcohol screening
The starting wage for this position is $23.00 per hour.
CHARACTERISTICS OF THE JOB:
The Assistant Store Manager (ASM) will play a key role by significantly contributing to
the leadership and operational success of the store.  In coordination with the Store
Manager, the Assistant Store Manager will help oversee all daily operations, drive
performance goals, and support training and supervision of staff and volunteers while
creating a positive image of GIRE in the community.  The ASM serves as the Manager
on duty in the absence of the Store Manager.  The specific distribution of time and
priorities may vary based on store location.
PROVIDES SUPERVISION TO: The Assistant Store Manager provides direct supervision of Store Leads, Retail Associates, clients, and volunteers assigned to the location, in alignment with GIRE management principles.
ESSENTIAL FUNCTIONS
  • Adhere to and champion the 1-Touch process to maximize efficiency, safety, production, and sales goals.
  • Maintain inventory quality standards; set standards for each department.
  • Support the store budget and financial objectives under the direction of the Store Manager.
  • Train employees and clients in proper work habits, job responsibilities, and policies/procedures.
  • Complete and submit accurate and timely employee and client payroll records.
  • Effectively resolve issues with DGR team members, clients, and donors, and to hold accountability with timely feedback that includes formal documentation up to and including recommendations for terminations.
  • Identify and communicate recommendations to Store Manager opportunities to improve store operations, performance, and outcomes.
  • Manage the store in accordance with high professional work ethics and integrity as well as Goodwill policies and procedures.
  • Perform frequent bank deposits and change runs in support of business needs, as assigned.
  • Ensure the condition of facility and grounds are neat, clean, and safe.
  • Promptly report and communicate safety concerns, including needed repairs or replacements to the Store Manager.
  • Follow and enforce safety procedures at all times to provide a safe work environment.

ANCILLARY FUNCTIONS:
  • Back up any position in the store as needed to accomplish goals.
  • Exhibit positive leadership resulting in a positive work atmosphere for customers, clients, participants, co-workers, and management.
  • Respond to facility needs outside regular business hours (e.g., alarm calls, emergencies, etc.).
  • Provide support and management to other GIRE Retail Store locations, as assigned.
  • Attend management meetings, as assigned.
  • Perform other job-related duties as assigned by Management.

QUALIFICATIONS:
  • Minimum of two years’ experience in an increasingly responsible supervisory/management position.
  • High School diploma, or equivalent. 
  • Good math skills.
  • Experience supervising or training employees, clients, or volunteers, including delivering instructions and providing regular feedback.
  • Ability to handle and resolve customer inquiries and complaints tactfully and professionally.
  • Able to positively influence and motivate assigned staff through clear communication and management.
  • Computer skills in Word, Excel and Outlook at a beginning to intermediate level.
  • Organized and able to work independently.
  • Good communication skills, both in writing, and orally.
  • Valid CA Class C Driver’s License and proof of personal auto insurance.
  • Must have access to a reliable passenger vehicle that supports completion of essential and ancillary functions of the position.
  • Must have access to a phone to receive emergency and coverage calls.

DESIRED TRAITS AND COMPETENCIES
  • Respect of others.
  • Ability to perform effectively and cooperatively as part of a team.
  • Excellent interpersonal skills and the ability to interact effectively with a diverse population.
  • Excellent attention to detail.
  • Prior experience in a donated goods environment.
  • Bilingual, English and Spanish preferred.

WORK ENVIRONMENT: Exposure to constant low-level noise.  Temperate climate with both indoor and outdoor exposures. Varies walking surfaces - to include tile, carpet, linoleum, concrete, or asphalt.   Overhead and natural lighting.  High level of interaction with the general public.  May be exposed to moderate levels of dust.
PHYSICAL REQUIREMENTS: Continuous bending, stooping, stretching, walking with mobility throughout the store.  Continuous simple grasping.  Frequent to continuous fine finger movement to operate cash register and computer.  Ability to lift up to 50 pounds. Continuous speech and visual skills required.  Occasional vehicle travel.
PROMOTIONAL & DEVELOPMENTAL OPPORTUNITIES:
Position may be promotable to Store Manager with demonstrated mastery of skills, relevant trainings including supervision, administrative tasks, and understanding business needs, goals, and objectives. All promotions are based on business needs.