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Global Brand Strategy Jobs (NOW HIRING)

BuzzBallz

Brand Director, BuzzBallz

Louisville, KY · On-site +1

$170K - $255K/yr

  • Medical

  • Dental

  • Vision

  • Retirement

  • PTO

S. and Americas core through all 50 global expansion markets. This role will own brand strategy end-to-end, and partner with the President to define expansion, route-to-market, and strategic ...

BuzzBallz

Brand Director, BuzzBallz

Carrollton, TX · On-site +1

$170K - $255K/yr

  • Medical

  • Dental

  • Vision

  • Retirement

  • PTO

S. and Americas core through all 50 global expansion markets. This role will own brand strategy end-to-end, and partner with the President to define expansion, route-to-market, and strategic ...

BuzzBallz

$170K - $255K/yr

  • Medical

  • Dental

  • Vision

  • Retirement

  • PTO

S. and Americas core through all 50 global expansion markets. This role will own brand strategy end-to-end, and partner with the President to define expansion, route-to-market, and strategic ...

A+E Networks

Manager, Brand Strategy

New York, NY · On-site

$84K - $98K/yr

  • Medical

  • Retirement

As an employee of A+E Global Media, you'll be part of a global media and entertainment company that ... The Manager, Brand Strategy is responsible for developing and managing innovative marketing ...

Jobtailor

Senior Director, Brand Management

Atlanta, GA · On-site

$130 - $170/hr

Be the steward of the global brand positioning * Lead development of the short and long term global brand strategy * Approve brand pricing strategy recommendations created by Brand Finance ...

Tapestry, Inc.

Director, Global Brand Marketing

New York, NY · On-site

  • Medical

  • Dental

  • Vision

  • Retirement

This role sits at the intersection of brand strategy, campaign and content development, and global orchestration-partnering closely with regional markets, creative agencies, and cross-functional ...

Sazerac Company

Brand Director, BuzzBallz

Louisville, KY · On-site

  • Medical

  • Dental

  • Vision

  • Retirement

  • PTO

S. and Americas core through all 50 global expansion markets. This role will own brand strategy end-to-end, and partner with the President to define expansion, route-to-market, and strategic ...

Tapestry, Inc.

Director, Global Brand Marketing

New York, NY · On-site

  • Medical

  • Dental

  • Vision

  • Retirement

This role sits at the intersection of brand strategy, campaign and content development, and global orchestration-partnering closely with regional markets, creative agencies, and cross-functional ...

Sazerac Company

  • Medical

  • Dental

  • Vision

  • Retirement

  • PTO

S. and Americas core through all 50 global expansion markets. This role will own brand strategy end-to-end, and partner with the President to define expansion, route-to-market, and strategic ...

Sazerac Company

Brand Director, BuzzBallz

Louisville, KY · On-site

  • Medical

  • Dental

  • Vision

  • Retirement

  • PTO

S. and Americas core through all 50 global expansion markets. This role will own brand strategy end-to-end, and partner with the President to define expansion, route-to-market, and strategic ...

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Global Brand Strategy information

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$73.5K

$154K

$247.5K

How much do global brand strategy jobs pay per year?

As of Aug 16, 2026, the average yearly pay for global brand strategy in the United States is $153,966.00, according to ZipRecruiter salary data. Most workers in this role earn between $90,000.00 and $198,000.00 per year, depending on experience, location, and employer.

What is global brand strategy?

Global brand strategy refers to the planning and execution of branding efforts to build, position, and manage a brand consistently across multiple international markets. It involves aligning brand messaging, visual identity, and values while adapting to local cultures and market needs. A successful global brand strategy helps companies maintain a strong, recognizable brand worldwide while also resonating with local audiences. It often requires collaboration between central headquarters and regional teams to balance consistency and local relevance.

What are the key skills and qualifications needed to thrive as a global brand strategist?

To thrive as a Global Brand Strategist, you need expertise in brand management, market research, and cross-cultural marketing, often supported by a degree in marketing, business, or a related field. Familiarity with analytics platforms, brand tracking tools, and digital marketing systems is typically required. Exceptional communication, strategic thinking, and cultural sensitivity are vital soft skills for influencing stakeholders and navigating global markets. These skills enable the creation of cohesive brand identities and strategies that resonate with diverse audiences and drive business growth worldwide.

How does a global brand strategy professional typically collaborate with regional marketing teams to ensure brand consistency across markets?

A Global Brand Strategy professional works closely with regional marketing teams by providing clear brand guidelines, conducting regular check-ins, and facilitating workshops to align messaging and visual identity. They balance global brand objectives with local market insights, encouraging feedback and adaptation while maintaining core brand values. This collaboration often involves sharing best practices, supporting local campaigns, and resolving conflicts between global standards and regional needs, ensuring both consistency and relevance in diverse markets.

What is the difference between Global Brand Strategy vs Brand Manager?

AspectGlobal Brand StrategyBrand Manager
Primary FocusDeveloping and guiding overall brand vision and global positioningManaging specific brand campaigns and local market execution
Work EnvironmentStrategic planning, cross-cultural coordination, global teamsMarketing campaigns, local teams, product launches
Required CredentialsMarketing degree, strategic planning experience, international exposureMarketing or business degree, campaign management experience

Global Brand Strategy professionals focus on shaping the overall brand direction across multiple markets, while Brand Managers handle the execution of marketing initiatives within specific regions or products. Both roles require marketing expertise, but the scope and strategic level differ significantly.

What does a global brand strategist do?

A global brand strategist develops and implements strategies to build and maintain a company's brand identity across multiple markets worldwide. They analyze market trends, consumer insights, and competitive positioning to ensure brand consistency and growth, often using tools like market research and branding frameworks. Strong communication, cultural awareness, and strategic thinking are essential skills for this role.

What does a global brand strategy make?

A global brand strategy professional develops plans to position and promote a company's brand consistently across multiple markets. They create messaging, branding guidelines, and marketing initiatives that align with the company's overall goals and target audiences worldwide. This role often involves market research, cultural adaptation, and collaboration with cross-functional teams to ensure brand coherence globally.
More about Global Brand Strategy jobs

What are the most commonly searched types of Global Brand Strategy jobs?

The most popular types of Global Brand Strategy jobs are:

What job categories do people searching Global Brand Strategy jobs look for?

The top searched job categories for Global Brand Strategy jobs are:

Global Brand Strategy jobs near you
Infographic showing various Global Brand Strategy job openings in the United States as of August 2026, with employment types broken down into 1% Internship, 83% Full Time, 11% Part Time, 4% Contract, and 1% Nights. Highlights an 88% Physical, 4% Hybrid, and 8% Remote job distribution, with an average salary of $153,966 per year, or $74 per hour.

Director of Custom Brand Partnerships & Amazon Ads Brand Strategy, Brand Innovation Lab

Amazon

New York, NY

Full-time

Re-posted 2 days ago

Amazon rating

7.4

Company rating: 7.4 out of 10

Based on 7,091 frontline employees who took The Breakroom Quiz

6th of 39 rated national retailers

Job description

Amazon Ads is seeking a Director to lead two high-impact, creative workstreams: Brand Partnership Studios and Ads Brand Strategy. This is a dual-mandate leadership role that requires equal fluency in premium creative execution and long-term brand building - someone who is equally comfortable pitching a CMO on a custom entertainment partnership and shaping the strategic brand architecture for a quickly-evolving ads business.
You will lead large, multi-disciplinary teams across multiple job families and creative disciplines. You will be the connective tissue between world-class entertainment IP, global advertisers, and Amazon's advertising publisher landscape, while simultaneously building the brand strategy infrastructure that defines how Amazon Ads shows up to the market.
This role is for a leader who thrives in ambiguity, operates at the intersection of creativity and commerce, and has a track record of building and scaling creative organizations that deliver measurable business impact.
Key job responsibilities
-Lead the creative teams responsible for concepting, pitching, and delivering custom brand partnerships built around Amazon's most valuable entertainment and content IP.
-Serve as the senior creative leader accountable for partnership win rates, pitch quality, and the creative bar of delivered programs across markets.
-Directly manage US-based creative teams and coordinate global Brand Partnership Studios teams spanning multiple regions.
-Partner daily with senior leaders across sales, content, studios, and go-to-market organizations to align on priorities, unlock IP access, and deliver against revenue targets.
-Engage directly with VP, SVP, and CMO-level brand decision-makers
-Build and lead a creative studio responsible for developing the global brand positioning, tone, voice, and design systems for Amazon Ads.
-Create a brand architecture that captures the breadth of Amazon Ads' offering in a way that resonates with advertisers of all sizes - from emerging brands to global enterprises.
-Future-proof the brand system for an AI-driven communications landscape where clarity, consistency, and structured content across digital touchpoints are critical to discoverability and engagement.
-Deliver scalable brand guidance and creative systems that enable marketing teams across the organization to independently produce personalized, on-brand communications throughout the advertiser lifecycle.
-Own key brand health metrics including unaided awareness, brand consideration, and brand preference among target advertiser audiences.
About the team
Brand Innovation Lab (BIL) is an award-winning advertising team that conceptualizes and executes bespoke advertising experiences for brands who invest in media with Amazon Ads, scaling successful campaign elements as new products or features in existing products

Brand Partnership Studios operate within BIL as experts in co-branded, IP-driven programs.

What Amazon employees say

Pay

Benefits

Hours and flexibility

Workplace

Get the full story on Breakroom

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About Amazon

Sourced by ZipRecruiter

Amazon.com, Inc., commonly known as Amazon, is an American multinational technology company. It was founded by Jeff Bezos in 1994 and initially started as an online marketplace for books. Since then, Amazon has expanded its operations and become one of the largest e-commerce companies in the world. Amazon's primary business is its online retail platform, where customers can purchase a vast array of products, including electronics, clothing, books, home goods, and much more. The company offers a convenient and user-friendly shopping experience, with features such as fast shipping, customer reviews, and personalized recommendations. In addition to its e-commerce platform, Amazon has diversified its business into various other areas. One of its notable ventures is Amazon Web Services (AWS), a comprehensive cloud computing platform that provides services such as storage, compute power, and database management to individuals and businesses. AWS has become a leader in the cloud computing industry, powering many websites and applications worldwide. Amazon has also developed its own consumer electronics, including the popular Amazon Kindle e-reader, Fire tablets, Fire TV streaming devices, and the Alexa-powered Echo smart speakers. The Alexa voice assistant, integrated into these devices, allows users to interact with their devices using voice commands, perform tasks, and access information. Furthermore, Amazon has expanded into media and entertainment. It operates Prime Video, a streaming service that offers a wide range of movies, TV shows, and original content. Amazon Music provides a platform for streaming and purchasing digital music, while Audible offers audiobooks and other audio content. The company's commitment to customer satisfaction and convenience is demonstrated by its membership program, Amazon Prime. Prime members receive various benefits, including free two-day shipping, access to streaming services, exclusive deals, and more.

Industry

It services, book publishers, retail, real estate and computer and electronic product manufacturing

Company size

10,000+ Employees

Headquarters location

Seattle, WA, US

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