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Global Brand Strategy Jobs (NOW HIRING)

Workiva, Inc.

Director of Brand Strategy

Ames, IA · On-site

About the Brand Marketing Team The Global Brand Marketing team is Workiva's centralised in-house ... We care about strategy, storytelling, craft, consistency, and doing world-class work that reflects ...

Workiva, Inc.

Director of Brand Strategy

About the Brand Marketing Team The Global Brand Marketing team is Workiva's centralised in-house ... We care about strategy, storytelling, craft, consistency, and doing world-class work that reflects ...

Workiva, Inc.

Director of Brand Strategy

About the Brand Marketing Team The Global Brand Marketing team is Workiva's centralised in-house ... We care about strategy, storytelling, craft, consistency, and doing world-class work that reflects ...

Newell Brands

Brand Manager, Oster

Atlanta, GA · On-site

Help refine the global brand strategy and global brand positioning in partnership with your leadership team to align with market trends and consumer insights The ideal candidate will bring at least 4 ...

Newell Brands

Help refine the global brand strategy and global brand positioning in partnership with your leadership team to align with market trends and consumer insights The ideal candidate will bring at least 4 ...

Dexcom

Global Brand Marketing Manager (Stelo)

We are seeking a Global Brand Marketing Manager to help shape and scale the global brand and marketing strategy for Stelo, our consumer product, across international markets. This role will lead ...

Revolution Medicines

Director, Global Marketing

These roles will help to develop global brand strategy and translate insights into a clear, executable global plan, in close partnership with cross-functional stakeholders across global, regional ...

Revolution Medicines

Director, Global Marketing

These roles will help to develop global brand strategy and translate insights into a clear, executable global plan, in close partnership with cross-functional stakeholders across global, regional ...

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Global Brand Strategy information

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$73.5K

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How much do global brand strategy jobs pay per year?

As of Aug 16, 2026, the average yearly pay for global brand strategy in the United States is $153,966.00, according to ZipRecruiter salary data. Most workers in this role earn between $90,000.00 and $198,000.00 per year, depending on experience, location, and employer.

What does a global brand strategy make?

A global brand strategy professional develops plans to position and promote a company's brand consistently across multiple markets. They create messaging, branding guidelines, and marketing initiatives that align with the company's overall goals and target audiences worldwide. This role often involves market research, cultural adaptation, and collaboration with cross-functional teams to ensure brand coherence globally.

What is the difference between Global Brand Strategy vs Brand Manager?

AspectGlobal Brand StrategyBrand Manager
Primary FocusDeveloping and guiding overall brand vision and global positioningManaging specific brand campaigns and local market execution
Work EnvironmentStrategic planning, cross-cultural coordination, global teamsMarketing campaigns, local teams, product launches
Required CredentialsMarketing degree, strategic planning experience, international exposureMarketing or business degree, campaign management experience

Global Brand Strategy professionals focus on shaping the overall brand direction across multiple markets, while Brand Managers handle the execution of marketing initiatives within specific regions or products. Both roles require marketing expertise, but the scope and strategic level differ significantly.

What is global brand strategy?

Global brand strategy refers to the planning and execution of branding efforts to build, position, and manage a brand consistently across multiple international markets. It involves aligning brand messaging, visual identity, and values while adapting to local cultures and market needs. A successful global brand strategy helps companies maintain a strong, recognizable brand worldwide while also resonating with local audiences. It often requires collaboration between central headquarters and regional teams to balance consistency and local relevance.

What are the key skills and qualifications needed to thrive as a global brand strategist?

To thrive as a Global Brand Strategist, you need expertise in brand management, market research, and cross-cultural marketing, often supported by a degree in marketing, business, or a related field. Familiarity with analytics platforms, brand tracking tools, and digital marketing systems is typically required. Exceptional communication, strategic thinking, and cultural sensitivity are vital soft skills for influencing stakeholders and navigating global markets. These skills enable the creation of cohesive brand identities and strategies that resonate with diverse audiences and drive business growth worldwide.

What does a global brand strategist do?

A global brand strategist develops and implements strategies to build and maintain a company's brand identity across multiple markets worldwide. They analyze market trends, consumer insights, and competitive positioning to ensure brand consistency and growth, often using tools like market research and branding frameworks. Strong communication, cultural awareness, and strategic thinking are essential skills for this role.

How does a global brand strategy professional typically collaborate with regional marketing teams to ensure brand consistency across markets?

A Global Brand Strategy professional works closely with regional marketing teams by providing clear brand guidelines, conducting regular check-ins, and facilitating workshops to align messaging and visual identity. They balance global brand objectives with local market insights, encouraging feedback and adaptation while maintaining core brand values. This collaboration often involves sharing best practices, supporting local campaigns, and resolving conflicts between global standards and regional needs, ensuring both consistency and relevance in diverse markets.
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What are the most commonly searched types of Global Brand Strategy jobs?

The most popular types of Global Brand Strategy jobs are:

What job categories do people searching Global Brand Strategy jobs look for?

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Global Brand Strategy jobs near you
Infographic showing various Global Brand Strategy job openings in the United States as of August 2026, with employment types broken down into 1% Internship, 83% Full Time, 11% Part Time, 4% Contract, and 1% Nights. Highlights an 88% Physical, 4% Hybrid, and 8% Remote job distribution, with an average salary of $153,966 per year, or $74 per hour.

Sr. Manager, Brand Management

Herbalife

Los Angeles, CA

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Re-posted 25 days ago

Job description

Overview

ROLE AT A GLANCE: Brand Strategy at Herbalife is evolving from a governance function into a strategic growth engine. The Sr. Manager, Brand Management will play a critical role in building and operationalizing that evolution. This role partners directly with the Sr. Director of Global Brand to shape brand strategy, translate it into clear direction, and ensure it is understood, adopted, and applied across regions and functions. You will work at the intersection of strategy, storytelling, campaigns, and regional activation, turning enterprise ambition into repeatable, scalable action.

HOW YOU'LL MAKE AN IMPACT:

  • Partner with the Sr. Director of Global Brand to develop short and long-term brand strategy, including priorities, tradeoffs, and strategic frameworks.
  • Translate brand strategy into clear guidance, narratives, and implications for regions and cross-functional teams.
  • Lead strategy deployment across regions, ensuring teams understand not just the "what," but the "why" and "how."
  • Establish and lead global brand forums or cadences that enable regions to share learnings, best practices, and on-strategy innovation.
  • Act as a strategic integrator across Brand, Sports Marketing, Product Marketing, Communications, Digital, Insights, and Regional Marketing.
  • Partner with cross functional leadership on priority moments to ensure campaigns reinforce brand strategy, and establish feedback loops from regional execution to continuously refine strategic direction.
  • Leverage AI/LLM tools to elevate thinking, helping the team build sharper briefs, uncover insights faster, and develop more effective brand strategies and campaigns.
  • Champion practical, responsible use of AI to enhance creative development and strategic rigor, using it as a tool to accelerate ideas.
  • Additional duties as assigned.
Qualifications

QUALIFICATIONS FOR SUCCESS:

Education    Bachelor's degree in Marketing, Business Administration, Communications, or a related field required.    MBA or Master's degree strongly preferred; consistent with market expectations for senior brand strategy leadership roles.

Experience    7+ years of experience in brand strategy, global brand management, or equivalent roles in a CPG, wellness, or multi-level marketing organizations    Strong experience translating strategy into actionable plans across regions    Proven ability to work cross functionally and influence without formal authority    Experience partnering on integrated marketing campaigns and tentpole initiatives

Skills/Certifications     Comfort operating in ambiguity and helping define new operating models.    Executive-ready communication skills, both written and verbal.    Demonstrated ability to evaluate and integrate AI tools into brand strategy workflows (e.g., generative AI for content, AI-powered brand tracking, audience intelligence platforms).    Experience leading teams through AI adoption, including setting guardrails, establishing use standards, and building team capability.    Strategic prompt literacy: ability to direct AI tools to generate strategic documents, briefs, and frameworks for executive review.

US Benefits StatementHerbalife offers a variety of benefits to eligible employees in the U.S. (limited to the 50 States and the District of Columbia), which includes Group Health Programs, other Voluntary Benefit Programs, and Paid Time Off. Group Health Programs include Medical, Dental, Vision, Health Savings Account (HSA), Flexible Spending Accounts (FSA), Basic Life/AD&D; Short-Term and Long-Term Disability, and an Employee Assistance Program (EAP). Other Voluntary Benefit Programs include a 401(k) plan, Wellness Incentive Program, Employee Stock Purchase Plan (ESPP), Supplemental Life/Critical Illness/Hospitalization/Accident Insurance, and Pet Insurance. Paid time off includes Company-observed U.S. Holidays, Floating Holidays, Vacation, Sick Time, a Volunteer Program, Paid Maternity and Paternity Leave, Bereavement Leave, Personal Leave and time off for voting.Employment Type: FULL_TIME

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