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General Brand Manager Jobs (NOW HIRING)

Perfetti Van Melle

Senior Brand Manager

Erlanger, KY · On-site

$100 - $125/hr

Marketing skillset to include cross-functional project leadership, business analysis, consumer insights, financial acumen, creative development, and general brand management. * Functional ...

Perfetti Van Melle

Senior Brand Manager

Erlanger, KY · On-site

Marketing skillset to include cross-functional project leadership, business analysis, consumer insights, financial acumen, creative development, and general brand management. Functional competencies ...

Perfetti Van Melle

Senior Brand Manager

Erlanger, KY · On-site

... general brand management. • Functional competencies include: Leadership, Strategic Thinking, Proactivity, Agility, Accountability, Business Acumen, Collaboration, Innovative Mindset, Analytical ...

Ocean Spray

Brand Manager

Boston, MA · On-site

$125 - $150/hr

General Brand Management: Responsible for weekly, monthly or quarterly business reporting to Senior Leadership, identifying key growth drivers, as well as areas of opportunity for the beverage ...

Ocean Spray

Brand Manager

Boston, MA · On-site

$116K - $145K/yr

General Brand Management: Responsible for weekly, monthly or quarterly business reporting to Senior Leadership, identifying key growth drivers, as well as areas of opportunity for the beverage ...

Ocean Spray Cranberries

Brand Manager

Boston, MA

$116K - $145K/yr

General Brand Management: Responsible for weekly, monthly or quarterly business reporting to Senior Leadership, identifying key growth drivers, as well as areas of opportunity for the beverage ...

Ocean Spray

Brand Manager

Boston, MA · On-site

$116K - $145K/yr

General Brand Management: Responsible for weekly, monthly or quarterly business reporting to Senior Leadership, identifying key growth drivers, as well as areas of opportunity for the beverage ...

Ocean Spray

Brand Manager

Boston, MA · On-site

$116K - $145K/yr

General Brand Management: Responsible for weekly, monthly or quarterly business reporting to Senior Leadership, identifying key growth drivers, as well as areas of opportunity for the beverage ...

Sonic Automotive, Inc.

Brand Manager

Charlotte, NC · On-site

$100 - $125/hr

To accomplish this, the role will work closely with the Brand Vice President, Sonic Marketing team, General Managers, and other business units to collaborate and execute all brand-related initiatives.

Sonic Automotive

Brand Manager

Charlotte, NC · On-site

To accomplish this, the role will work closely with the Brand Vice President, Sonic Marketing team, General Managers, and other business units to collaborate and execute all brand-related initiatives.

Sonic Automotive

Brand Manager

Charlotte, NC · On-site

To accomplish this, the role will work closely with the Brand Vice President, Sonic Marketing team, General Managers, and other business units to collaborate and execute all brand-related initiatives.

Sonic Automotive

Brand Manager

Charlotte, NC · On-site

To accomplish this, the role will work closely with the Brand Vice President, Sonic Marketing team, General Managers, and other business units to collaborate and execute all brand-related initiatives.

The Scotts Company LLC

Brand Manager

Marysville, OH · On-site

$125K - $147K/yr

Our Brand Managers are strategic leaders, responsible for delivering both top line growth and ... Unlike heavily matrixed organizations, you will get true general management experience here ...

Hawthorne Gardening Co.

Brand Manager

Marysville, WA · On-site

$125 - $150/hr

Our Brand Managers are strategic leaders, responsible for delivering both top line growth and ... Unlike heavily matrixed organizations, you will get true general management experience here ...

ADVOCARE INTERNATIONAL LLC

Brand Manager

Richardson, TX · On-site

$100 - $125/hr

Brand Manager Full Time Professional Richardson, TX, US Job Summary and General Duties: The Brand Manager is responsible for translating brand strategy into integrated marketing campaigns and go-to ...

Electrolit

Brand Manager

Houston, TX · On-site

$100 - $125/hr

Manage the brand's product portfolio, including new product development, packaging, and pricing ... The above statements reflect the general details necessary to describe the principal functions of ...

Hawthorne Gardening Co.

Brand Manager

Marysville, OH · On-site

$125 - $150/hr

Our Brand Managers are strategic leaders, responsible for delivering both top line growth and ... Unlike heavily matrixed organizations, you will get true general management experience here ...

Reyes Beverage Group

Brand Manager

New Orleans, LA · On-site

The Marketing Brand Manager will strengthen supplier relations through development, communication ... Bachelor's Degree with 2 to 4 years of related experience or High School Diploma/General Education ...

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General Brand Manager information

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$29.5K

$84.2K

$143K

How much do general brand manager jobs pay per year?

As of Sep 9, 2026, the average yearly pay for general brand manager in the United States is $84,160.00, according to ZipRecruiter salary data. Most workers in this role earn between $55,500.00 and $109,000.00 per year, depending on experience, location, and employer.

What is a general brand manager?

A General Brand Manager is responsible for overseeing the overall image, messaging, and positioning of a brand within the marketplace. They develop strategies to increase brand awareness, manage marketing campaigns, and ensure consistent communication across all channels. Their role often involves collaborating with product development, sales, and creative teams to maintain a cohesive brand identity and drive business growth.

What are the key skills and qualifications needed to thrive as a general brand manager?

To thrive as a General Brand Manager, you need a solid background in marketing, brand strategy, and business management, often supported by a relevant degree and industry experience. Familiarity with digital marketing platforms, analytics tools like Google Analytics, and project management software is typically required. Strong leadership, creativity, and excellent communication skills help drive team performance and effective brand messaging. These competencies are crucial for building strong brand equity, adapting to market shifts, and achieving business growth.

How does a general brand manager typically collaborate with other departments to ensure brand consistency?

A General Brand Manager frequently works with cross-functional teams such as marketing, product development, sales, and customer service to maintain a unified brand image. This collaboration often involves coordinating brand messaging, overseeing campaign execution, and ensuring that all customer touchpoints align with the established brand guidelines. Regular meetings and open communication channels help address any discrepancies and facilitate quick decision-making. By fostering strong interdepartmental relationships, Brand Managers help build a cohesive brand presence across all platforms.

What is the difference between General Brand Manager vs Product Manager?

AspectGeneral Brand ManagerProduct Manager
Primary FocusBrand strategy, positioning, and overall brand healthProduct development, lifecycle, and features
Work EnvironmentMarketing teams, cross-functional departments, agency collaborationsEngineering, design, and product teams
Required CredentialsBachelor's in Marketing, Business, or related field; experience in brandingBachelor's in Business, Engineering, or related; experience in product management
Industry UsageCommon in consumer goods, FMCG, and retail sectorsPrevalent in tech, software, and manufacturing industries

While both roles involve strategic planning, the General Brand Manager focuses on the overall brand image and market positioning, whereas the Product Manager concentrates on specific products' development and lifecycle. Understanding these differences helps professionals target their career paths and employers' expectations effectively.

Is a general brand manager a high paying job?

A general brand manager typically earns a competitive salary that varies by industry, location, and experience level. In many organizations, it is considered a mid- to high-level management position with potential for bonuses and benefits. Salary ranges often reflect the importance of strategic branding and marketing skills required for the role.

What does a general brand manager get paid?

The average salary for a general brand manager typically ranges from $80,000 to $150,000 annually, depending on experience, industry, and location. Senior or specialized brand managers may earn higher compensation, often including bonuses and benefits. Strong skills in marketing, strategic planning, and brand development are essential for this role.

What cities are hiring for General Brand Manager jobs?

Cities with the most General Brand Manager job openings:

What states have the most General Brand Manager jobs?

States with the most job openings for General Brand Manager jobs include:

What are popular job titles related to General Brand Manager jobs?

For General Brand Manager jobs, the most frequently searched job titles are:

General Brand Manager jobs near you

Senior Brand Manager

Erlanger, KY • On-site

Perfetti Van Melle
10K+ employees
Learn more about Perfetti Van Melleexternal

$100 - $125/hr

Other

Medical, Retirement, PTO

Re-posted 8 days ago

Perfetti Van Melle rating

7.7

Company rating: 7.7 out of 10

Based on 12 frontline employees who took The Breakroom Quiz

128th of 445 rated food and drinks producers

Job description

Senior Brand Manager

Date: Jul 31, 2026

Location: Erlanger, KY, US, 41018

WHAT YOU WILL DO

The Senior Brand Manager will lead the strategic development and execution for multiple category segments, brands and/or sub-brands. They will lead collaboration within and across the brand teams, cross functional business partners, global teams, and external communications agencies. The goal of which is to develop and execute the annual business plan including marketing brand strategies. The Senior Brand Manager will also have a strong influence in commercializing new products to ensure in-market success. They will also partner with the director and other cross functional team members to develop longer term category and brand strategies needed for sustained growth.

WHAT WE NEED FROM YOU
  • Bachelor’s Degree in Marketing or related field with MBA preferred.
  • 5-7 years of experience in marketing. Strong preference for experience with CPG brands and FMCG (Fast Moving Consumer Goods).
  • Marketing skillset to include cross-functional project leadership, business analysis, consumer insights, financial acumen, creative development, and general brand management.
  • Functional competencies include: Leadership, Strategic Thinking, Proactivity, Agility, Accountability, Business Acumen, Collaboration, Innovative Mindset, Analytical, Creative, Organized, Strong Written and Oral Presentations Skills
  • Proactive, energized, and enthusiastic about working in a candy-like culture and making life sweeter!
WHAT WE OFFER

At Perfetti Van Melle, we are committed to fostering a diverse, equitable, and inclusive workplace, where all individuals, regardless of background or identity, are valued, respected, and empowered to contribute their unique perspectives to the sweet success of our candy-loving community. Additionally, we have a core value of Care For Our People and we are proud to offer benefit programs that support our team members' goals and well-being including:

  • PTO package including vacation, sick, personal, and pay it forward time off
  • 13 paid holidays
  • 401k with Company Match up to 8%, ranking in the top 1% of the country
  • Annual Bonus potential and merit-based increases
  • Comprehensive Health Insurance
  • Annual well-being subsidy
  • 20 weeks Maternity & 12 weeks Paternity leave options
  • Sam's Club or Costco annual membership reimbursement
  • Tuition-Free College Program or Free Continued Education (BA, Masters, etc.)
  • Modest monthly candy allotment (Airheads, Airheads Xtremes, and Mentos)

Perfetti Van Melle, USA is an equal opportunity/affirmative action employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected veteran status, age, or any other characteristic protected by law.

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