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General Brand Manager Jobs (NOW HIRING)

Reyes Beverage Group

Brand Manager

New Orleans, LA

The Marketing Brand Manager will strengthen supplier relations through development, communication ... Bachelor's Degree with 2 to 4 years of related experience or High School Diploma/General Education ...

Risewell Homes

Brand Manager

Dallas, TX · On-site

The Brand Manager at Risewell Homes is a highly visible, cross-functional role responsible for ... The statements above are intended to describe the general nature and level of work being performed ...

Reyes Beverage Group

Brand Manager

New Orleans, LA

The Marketing Brand Manager will strengthen supplier relations through development, communication ... Bachelor's Degree with 2 to 4 years of related experience or High School Diploma/General Education ...

General Mills

$51.35/hr

General Millsoperatesin more than 100 countries and markets more than 100 consumer brands ... At General Mills, Brand Managers are the leaders for each business (brand) who use general ...

Steve Madden

Brand Manager

Long Island City, NY · On-site

$110K - $120K/yr

General Summary The Brand Manager will play a critical role in driving the evolution of Steve Madden from a footwear leader into a cross-category lifestyle brand in addition to sub brands including ...

Risewell Homes

Brand Manager

Dallas, TX

The Brand Manager at Risewell Homes is a highly visible, cross-functional role responsible for ... The statements above are intended to describe the general nature and level of work being performed ...

Steve Madden

Brand Manager

Queens, NY · On-site

$110K - $120K/yr

General Summary The Brand Manager will play a critical role in driving the evolution of Steve Madden from a footwear leader into a cross-category lifestyle brand in addition to sub brands including ...

Keurig Dr Pepper

Brand Manager

Frisco, TX · On-site

$96K - $150K/yr

They put the consumer at the heart of everything they do, and they lead with a General Management mindset. In this role, you will: * Drive the development of your brand's strategy, establishing its ...

Keurig Dr Pepper

Brand Manager

Frisco, TX · On-site

$96K - $150K/yr

They put the consumer at the heart of everything they do, and they lead with a General Management mindset. In this role, you will: Drive the development of your brand's strategy, establishing its ...

World Enterprises International

NY · On-site

We are hiring a General Manager to take full ownership of the brand, lead the transition, and build Sörbo into a meaningful growth engine within the World Enterprise portfolio. This is a builder ...

Munchkin, Inc.

What You'll Do As a Brand Manager, you will lead and oversee the day-to-day management of brand ... General Responsibilities * Manage relationships with external vendors and partners, including ...

World Enterprises

Brand Manager

Warwick, NY · On-site

Sorbo Products, General Manager About The Opportunity World Enterprise is the parent company behind ... You will own the brand end-to-end, from operations to sales to product development. You will report ...

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General Brand Manager information

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How much do general brand manager jobs pay per year?

As of Sep 10, 2026, the average yearly pay for general brand manager in the United States is $84,160.00, according to ZipRecruiter salary data. Most workers in this role earn between $55,500.00 and $109,000.00 per year, depending on experience, location, and employer.

What is a general brand manager?

A General Brand Manager is responsible for overseeing the overall image, messaging, and positioning of a brand within the marketplace. They develop strategies to increase brand awareness, manage marketing campaigns, and ensure consistent communication across all channels. Their role often involves collaborating with product development, sales, and creative teams to maintain a cohesive brand identity and drive business growth.

What are the key skills and qualifications needed to thrive as a general brand manager?

To thrive as a General Brand Manager, you need a solid background in marketing, brand strategy, and business management, often supported by a relevant degree and industry experience. Familiarity with digital marketing platforms, analytics tools like Google Analytics, and project management software is typically required. Strong leadership, creativity, and excellent communication skills help drive team performance and effective brand messaging. These competencies are crucial for building strong brand equity, adapting to market shifts, and achieving business growth.

How does a general brand manager typically collaborate with other departments to ensure brand consistency?

A General Brand Manager frequently works with cross-functional teams such as marketing, product development, sales, and customer service to maintain a unified brand image. This collaboration often involves coordinating brand messaging, overseeing campaign execution, and ensuring that all customer touchpoints align with the established brand guidelines. Regular meetings and open communication channels help address any discrepancies and facilitate quick decision-making. By fostering strong interdepartmental relationships, Brand Managers help build a cohesive brand presence across all platforms.

What is the difference between General Brand Manager vs Product Manager?

AspectGeneral Brand ManagerProduct Manager
Primary FocusBrand strategy, positioning, and overall brand healthProduct development, lifecycle, and features
Work EnvironmentMarketing teams, cross-functional departments, agency collaborationsEngineering, design, and product teams
Required CredentialsBachelor's in Marketing, Business, or related field; experience in brandingBachelor's in Business, Engineering, or related; experience in product management
Industry UsageCommon in consumer goods, FMCG, and retail sectorsPrevalent in tech, software, and manufacturing industries

While both roles involve strategic planning, the General Brand Manager focuses on the overall brand image and market positioning, whereas the Product Manager concentrates on specific products' development and lifecycle. Understanding these differences helps professionals target their career paths and employers' expectations effectively.

Is a general brand manager a high paying job?

A general brand manager typically earns a competitive salary that varies by industry, location, and experience level. In many organizations, it is considered a mid- to high-level management position with potential for bonuses and benefits. Salary ranges often reflect the importance of strategic branding and marketing skills required for the role.

What does a general brand manager get paid?

The average salary for a general brand manager typically ranges from $80,000 to $150,000 annually, depending on experience, industry, and location. Senior or specialized brand managers may earn higher compensation, often including bonuses and benefits. Strong skills in marketing, strategic planning, and brand development are essential for this role.

What cities are hiring for General Brand Manager jobs?

Cities with the most General Brand Manager job openings:

What states have the most General Brand Manager jobs?

States with the most job openings for General Brand Manager jobs include:

What are popular job titles related to General Brand Manager jobs?

For General Brand Manager jobs, the most frequently searched job titles are:

General Brand Manager jobs near you

Brand Manager

New Orleans, LA

Reyes Beverage Group
Food and Beverage Wholesalers • 10K+ employees
Learn more about Reyes Beverage Groupexternal

Full-time

Medical, Dental, Vision, Retirement, PTO

Posted 7 days ago

Reyes Beverage Group rating

7.7

Company rating: 7.7 out of 10

Based on 56 frontline employees who took The Breakroom Quiz

158th of 430 rated retail wholesalers

Job description

Position Responsibilities: 

  • The Marketing Brand Manager will strengthen supplier relations through development, communication, and monitoring of their business plans 
  • As a Marketing Brand Manager, you will communicate our supplier’s marketing plans and strategies to various teams within the company 
  • You will oversee special events, sampling opportunities, collaborations, and customer interactions to optimize the company’s presence within the market 
  • You will engage in supplier alliances and sponsorship with various entities including professional teams, social groups, and organizations within the industry  
  • You will support inventory management by monitoring seasonal and special-order levels, collaborate with suppliers and brand managers to create reliable orders for the purchasing manager, and monitor accounts to verify sales execution in conjunction with planned expectation  
  • You will be well versed with sales data systems in order to: prepare targeted plans, track activity, and report results versus goalsto assure that all brand related activity is correctly documented and provided to accounting on a timely basis 
  • Other duties as assigned 

Required Education and Experience: 

  • Must be at least 21 years old 
  • Bachelor's Degree with 2 to 4 years of related experience or High School Diploma/General Education Diploma with 5 to 7 plus years of specific experience
  • Must have reliable automobile transportation, a valid driver’s license, and auto insurance coverage at least to the minimum amount specified by the Company and state law 

Benefits
At the Reyes Family of Businesses, our Total Rewards Strategy prioritizes the holistic well-being of our employees. This position offers a comprehensive benefits package that includes Medical, Dental, Vision coverage, Paid Time Off, Retirement Benefits, and complimentary Health Screenings.
Equal Opportunity Employee & Physical Demands
Reyes Holdings and its businesses are equal opportunity employers. Company policy prohibits discrimination and harassment against any applicant or employee based on race, color, religion, sex, pregnancy or pregnancy-related medical conditions, marital status, sexual orientation, gender identity or expression, age, national origin, citizenship, disability, genetic information, military or veteran status, or any other basis protected by applicable law. In addition, the Company is committed to providing reasonable accommodation to applicants and employees in accordance with applicable law. Requests for accommodation should be directed to your point of contact in the Talent Acquisition or Human Resources departments.
Background Check and Drug Screening
Offers of employment are contingent upon successful completion of a background check and drug screening.
Pay Transparency
Our compensation philosophy embraces diverse factors for fair pay decisions, valuing skills, experience, and the needs of our business. Moreover, this role may have the opportunity to participate in a discretionary incentive program, subject to program rules.Qualifications:

Required Education and Experience: 

  • Must be at least 21 years old 
  • Bachelor's Degree with 2 to 4 years of related experience or High School Diploma/General Education Diploma with 5 to 7 plus years of specific experience
  • Must have reliable automobile transportation, a valid driver’s license, and auto insurance coverage at least to the minimum amount specified by the Company and state law 
Education:UNAVAILABLEEmployment Type: FULL_TIME

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