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General Brand Manager Jobs (NOW HIRING)

World Enterprises

Brand Manager

Warwick, NY · On-site

Sörbo Products, General Manager About The Opportunity World Enterprise is the parent company ... You will own the brand end-to-end, from operations to sales to product development. You will report ...

Munchkin, Inc.

Brand Manager

California, MO · On-site

What You'll Do As a Brand Manager, you will lead and oversee the day-to-day management of brand ... General Responsibilities * Manage relationships with external vendors and partners, including ...

Munchkin

Brand Manager

Van Nuys, CA · On-site

$125K - $150K/yr

What You'll Do As a Brand Manager, you will lead and oversee the day-to-day management of brand ... General Responsibilities * Manage relationships with external vendors and partners, including ...

Munchkin

Brand Manager

Van Nuys, CA · On-site

What You'll Do As a Brand Manager, you will lead and oversee the day-to-day management of brand ... General Responsibilities * Manage relationships with external vendors and partners, including ...

Palo Alto Networks, Inc.

Brand Manager

Santa Clara, CA · On-site

Reporting into the Brand Director, this Brand manager will drive the flawless execution of the ... General Responsibilities * Leads the execution of global, innovative, and high impact campaigns and ...

Ocean Spray

Sr. Brand Manager

Boston, MA · On-site

$128K - $160K/yr

Ocean Spray is seeking a Senior Brand Manager to lead continued growth across a high-impact ... This role operates with a general manager mindset, owning both short- and long-term strategy while ...

Ocean Spray Cranberries

Sr. Brand Manager

Boston, MA · On-site

$128K - $160K/yr

Ocean Spray is seeking a Senior Brand Manager to lead continued growth across a high-impact ... This role operates with a general manager mindset, owning both short- and long-term strategy while ...

Ocean Spray

Sr. Brand Manager

Boston, MA · On-site

$128K - $160K/yr

Ocean Spray is seeking a Senior Brand Manager to lead continued growth across a high‑impact ... This role operates with a general manager mindset, owning both short‑ and long‑term strategy ...

Rank 1 Marketing

Assistant Brand Manager

Wichita, KS · On-site

$37K - $46K/yr

General Summary: Rank 1 Marketing has an exciting opportunity in Wichita on behalf of our client's Marketing & Brand Promotions Team for an Assistant Brand Manager . This new full-time , permanent ...

Ocean Spray

Sr. Brand Manager

Boston, MA

$128K - $160K/yr

Ocean Spray is seeking a Senior Brand Manager to lead continued growth across a high-impact ... This role operates with a general manager mindset, owning both short- and long-term strategy while ...

Ocean Spray

Sr. Brand Manager

Boston, MA · On-site

$128K - $160K/yr

Ocean Spray is seeking a Senior Brand Manager to lead continued growth across a high-impact ... This role operates with a general manager mindset, owning both short- and long-term strategy while ...

Prestige Brands

Sr. Brand Manager

Tarrytown, NY · On-site

General management capabilities, including forecasting, annual planning, and P&L ownership, are required. * Program management and execution - Manage the day‑to‑day execution of brand programs ...

Prestige Brands, Inc.

Sr. Brand Manager

Tarrytown, NY · On-site

General management capabilities, including forecasting, annual planning, and P&L ownership, are required. * Program management and execution - Manage the day‑to‑day execution of brand programs ...

Rank 1 Marketing

Assistant Brand Manager

Wichita, KS · On-site

$37K - $46K/yr

General Summary: Rank 1 Marketing has an exciting opportunity in Wichita on behalf of our client's Marketing & Brand Promotions Team for an Assistant Brand Manager . This new full-time , permanent ...

BIC

Associate Brand Manager

Shelton, CT · On-site

$86K - $112K/yr

This role is designed for high-potential talent with strong analytical capability, business curiosity, and a desire to build a general manager skillset over time. The ABM partners closely with Brand ...

BIC

Associate Brand Manager

Shelton, CT · Hybrid

$86K - $112K/yr

This role is designed for high-potential talent with strong analytical capability, business curiosity, and a desire to build a general manager skillset over time. The ABM partners closely with Brand ...

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General Brand Manager information

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How much do general brand manager jobs pay per year?

As of Sep 11, 2026, the average yearly pay for general brand manager in the United States is $84,160.00, according to ZipRecruiter salary data. Most workers in this role earn between $55,500.00 and $109,000.00 per year, depending on experience, location, and employer.

What is a general brand manager?

A General Brand Manager is responsible for overseeing the overall image, messaging, and positioning of a brand within the marketplace. They develop strategies to increase brand awareness, manage marketing campaigns, and ensure consistent communication across all channels. Their role often involves collaborating with product development, sales, and creative teams to maintain a cohesive brand identity and drive business growth.

What are the key skills and qualifications needed to thrive as a general brand manager?

To thrive as a General Brand Manager, you need a solid background in marketing, brand strategy, and business management, often supported by a relevant degree and industry experience. Familiarity with digital marketing platforms, analytics tools like Google Analytics, and project management software is typically required. Strong leadership, creativity, and excellent communication skills help drive team performance and effective brand messaging. These competencies are crucial for building strong brand equity, adapting to market shifts, and achieving business growth.

How does a general brand manager typically collaborate with other departments to ensure brand consistency?

A General Brand Manager frequently works with cross-functional teams such as marketing, product development, sales, and customer service to maintain a unified brand image. This collaboration often involves coordinating brand messaging, overseeing campaign execution, and ensuring that all customer touchpoints align with the established brand guidelines. Regular meetings and open communication channels help address any discrepancies and facilitate quick decision-making. By fostering strong interdepartmental relationships, Brand Managers help build a cohesive brand presence across all platforms.

What is the difference between General Brand Manager vs Product Manager?

AspectGeneral Brand ManagerProduct Manager
Primary FocusBrand strategy, positioning, and overall brand healthProduct development, lifecycle, and features
Work EnvironmentMarketing teams, cross-functional departments, agency collaborationsEngineering, design, and product teams
Required CredentialsBachelor's in Marketing, Business, or related field; experience in brandingBachelor's in Business, Engineering, or related; experience in product management
Industry UsageCommon in consumer goods, FMCG, and retail sectorsPrevalent in tech, software, and manufacturing industries

While both roles involve strategic planning, the General Brand Manager focuses on the overall brand image and market positioning, whereas the Product Manager concentrates on specific products' development and lifecycle. Understanding these differences helps professionals target their career paths and employers' expectations effectively.

Is a general brand manager a high paying job?

A general brand manager typically earns a competitive salary that varies by industry, location, and experience level. In many organizations, it is considered a mid- to high-level management position with potential for bonuses and benefits. Salary ranges often reflect the importance of strategic branding and marketing skills required for the role.

What does a general brand manager get paid?

The average salary for a general brand manager typically ranges from $80,000 to $150,000 annually, depending on experience, industry, and location. Senior or specialized brand managers may earn higher compensation, often including bonuses and benefits. Strong skills in marketing, strategic planning, and brand development are essential for this role.

What cities are hiring for General Brand Manager jobs?

Cities with the most General Brand Manager job openings:

What states have the most General Brand Manager jobs?

States with the most job openings for General Brand Manager jobs include:

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For General Brand Manager jobs, the most frequently searched job titles are:

General Brand Manager jobs near you

Brand Manager

Warwick, NY • On-site

World Enterprises
See more jobs at World Enterprisesexternal

Full-time

Re-posted 13 days ago

Job description

Sörbo Products, General Manager
About The Opportunity
World Enterprise is the parent company behind three brands in the professional window cleaning industry: Window Cleaning Resource (WCR), XERO, and Sörbo. We recently acquired Sörbo, and we are moving the operation from California to our York facility. We are hiring a General Manager to take full ownership of the brand, lead the transition, and build Sörbo into a meaningful growth engine within the World Enterprise portfolio.
This is a builder's role. You will own the brand end-to-end, from operations to sales to product development. You will report directly to the CEO and have the autonomy to make decisions, set strategy, and run Sörbo as if it were your own.
What You Will Own
Lead the relocation. Move Sörbo from California to our York facility. Manage inventory transfers, vendor transitions, operational setup, and timelines. Get us across the finish line by year's end with the team, the customers, and the catalog intact.
Build the distributor channel. Drive adoption of our distributor portal across the existing base, with a structured onboarding program that tracks who is active, who is stalled, and why. Then go win new partners through trade shows, outreach, referrals, and regional coverage mapping. This is a sales function with a pipeline, targets, and weekly reporting.
Own the customer relationship. Be the face of Sörbo to the B2B channel. Every inbound distributor question, complaint, pricing issue, or order escalation runs through you. Distributors should always know who to call.
Hit the number. Work directly with the CEO to set annual revenue targets by distributor, region, and product category, and execute against them.
Run the catalog. Know the full Sörbo product line cold. Identify slow movers, pricing opportunities, and assortment gaps. Recommend pricing, bundling, and promotions. Flag inventory or lead time issues before they reach a customer.
Drive new product development. Identify market gaps, gather distributor and end user input, and bring forward concepts with a clear business case. Manage each product from concept through launch alongside production, purchasing, and marketing.
Build the operating dashboard. Establish Sörbo specific KPIs covering distributor count, active versus dormant accounts, monthly and quarterly revenue, new distributor pipeline, and portal adoption. Run the brand on data.
Manage inventory health. Partner with supply chain and warehouse to keep SKUs in stock, reorder points dialed in, and the York operation running efficiently. Flag slow moving or at risk inventory early.
Plan the next three years. Look beyond the day to day. Identify where Sörbo can expand: new product categories, new geographies, new distributor verticals. Build a strategic roadmap tied to World Enterprise's broader growth goals.
Be the brand's early warning system. Systematically collect feedback from distributors and end users across every channel. Spot recurring themes in quality, pricing, packaging, or service, and route them inside the building with urgency.
Operate the day to day. Monitor and process portal orders, invoicing, picking, freight communication, and tracking entry into SellerCloud. Manage B2B app tiers, discount levels, case quantities, MOQs, and store locks. The brand runs because you make it run.
What we are looking for
  • A track record running a brand, a business unit, or a meaningful product line, ideally in B2B distribution.
  • Experience building and managing a distributor or dealer network. You know what it takes to win, retain, and grow channel partners.
  • Commercial instinct. You can read a P&L, set a price, and know when to push volume versus margin.
  • Operational fluency across inventory, purchasing, fulfillment, and product development. You do not need to be the expert in every. function, but you need to be credible in all of them.
  • New product development experience, from concept through launch.
  • Comfort with KPIs, dashboards, and reporting cadences.
  • A bias toward action. This role rewards people who own outcomes and move quickly.

Why World Enterprises
We are a fast growing, founder led company in the professional window cleaning space. Our portfolio includes WCR, the leading distributor of window cleaning supplies in North America, and XERO, our proprietary brand and our top revenue driver. Sörbo is our newest addition, and the GM who steps in now will shape what this brand becomes for years to come.
If you want to run a brand, build a team, and see your decisions show up directly in the numbers, let's talk.

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