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Funnel Optimization Jobs in Virginia (NOW HIRING)

Koch Industries

Media Planner

Arlington, VA · On-site

$90K - $120K/yr

... optimization of digital media campaigns across both political and commercial clients. In this role, you'll manage full-funnel campaigns across programmatic, video, and social platforms. You'll ...

Politico

Growth Marketing Manager

Arlington, VA · On-site

$100K - $115K/yr

Analyze attribution and funnel data to identify drop-off points and optimize at every stage. Market ... optimization. * A growth mindset: curious, experimental, and treating every campaign as a learning ...

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Funnel Optimization information

What is funnel optimization?

Funnel optimization is the process of analyzing and improving each stage of the customer journey, or 'funnel,' to increase the number of users who complete a desired action, such as making a purchase or signing up for a newsletter. This involves identifying where potential customers drop off and implementing strategies—like A/B testing, improved messaging, or simplified navigation—to reduce friction and boost conversions. Funnel optimization helps businesses maximize the effectiveness of their marketing and sales efforts, resulting in higher revenue and better customer experiences.

What are the key skills and qualifications needed to thrive as a funnel optimization specialist?

To thrive as a Funnel Optimization Specialist, you need a solid understanding of digital marketing, data analytics, and conversion rate optimization, often supported by experience in A/B testing and a relevant degree. Familiarity with tools like Google Analytics, Optimizely, and marketing automation platforms is typically required, along with certifications such as Google Analytics Individual Qualification (GAIQ). Strong analytical thinking, creativity, and effective communication are crucial soft skills for identifying issues and collaborating across teams. These competencies drive improved customer journeys, increase conversions, and maximize ROI for marketing efforts.

What are the most common challenges faced by funnel optimization specialists when working with cross-functional teams?

Funnel optimization specialists often collaborate with marketing, sales, product, and analytics teams to improve user journeys and conversion rates. One common challenge is aligning priorities and strategies across departments, as each team may have different goals and success metrics. Effective communication and data sharing are essential to ensure everyone is working toward the same objectives. Additionally, navigating technical constraints or limited resources can require creative problem-solving and flexibility. Building strong relationships and maintaining transparency can help overcome these obstacles and lead to more successful funnel improvements.

What is the difference between Funnel Optimization vs Conversion Rate Optimization?

AspectFunnel OptimizationConversion Rate Optimization
FocusOptimizing entire sales or marketing funnels from awareness to purchaseImproving the percentage of visitors who take a desired action on a specific page
ScopeBroader, includes multiple touchpoints and stagesMore focused on specific pages or steps
MetricsFunnel drop-off rates, lead generation, sales volumeConversion rates, bounce rates, engagement metrics
Tools & TechniquesCustomer journey analysis, A/B testing across funnel stagesA/B testing, user behavior analysis, heatmaps

While both roles aim to improve user actions and business outcomes, Funnel Optimization focuses on enhancing the entire customer journey across multiple stages, whereas Conversion Rate Optimization concentrates on increasing conversions on specific pages or steps. Understanding these differences helps businesses allocate resources effectively for maximum growth.

What are popular job titles related to Funnel Optimization jobs in Virginia?

For Funnel Optimization jobs in Virginia, the most frequently searched job titles are:

What job categories do people searching Funnel Optimization jobs in Virginia look for?

The top searched job categories for Funnel Optimization jobs in Virginia are:

What cities in Virginia are hiring for Funnel Optimization jobs?

Cities in Virginia with the most Funnel Optimization job openings:

Funnel Optimization jobs near you
Infographic showing various Funnel Optimization job openings in Virginia as of June 2026, with employment types broken down into 95% Full Time, 2% Part Time, and 3% Contract. Highlights an 81% Physical, 3% Hybrid, and 16% Remote job distribution.

Media Planner

Koch Industries

Arlington, VA • On-site

$90K - $120K/yr

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Posted 8 days ago

Koch Industries rating

8.0

Company rating: 8.0 out of 10

Based on 53 frontline employees who took The Breakroom Quiz

136th of 545 rated manufacturers

Job description

Your Job
i360 is seeking a detail-oriented and strategic Media Planner to lead the planning, execution, and optimization of digital media campaigns across both political and commercial clients. In this role, you'll manage full-funnel campaigns across programmatic, video, and social platforms. You'll analyze performance using platform data, internal insights, and reporting and measurement tools to deliver clear and actionable recommendations. The ideal candidate brings strong communication skills, a sharp analytical mindset, and a passion for staying on top of the latest digital media trends and tech stacks.
We offer a competitive salary and benefits package based on qualifications.
Our Team
The Media team at i360 delivers and supports data driven digital advertising campaigns that maximize client success by leveraging advanced targeting, analytics, and measurement. Our campaigns activate i360's proprietary database of 270M+ voters and consumers across programmatic display and video, CTV/OTT, paid social, and digital audio. We work directly with major ad tech partners and premium publishers to deliver precision targeting and real-time optimization at scale.
What You Will Do
  • Develop and lead the strategy, targeting, execution, and performance measurement of digital media campaigns for both political and commercial clients
  • Manage and optimize large-scale paid media campaigns across display, video, OTT/CTV, and search channels using a variety of ad tech platforms and ad servers like The Trade Desk, StackAdapt, DCM, Google, Meta, etc.
  • Oversee full-funnel campaign tracking and conduct A/B testing to optimize performance
  • Analyze campaign performance through data from ad platforms, internal insights, and reporting and measurement tools
  • Stay up to date with evolving digital media trends, tools, and technologies by developing and nurturing strategic partnerships with media vendors
  • Communicate clearly and effectively through well-crafted writing, presentations, and attention to detail
  • Collaborate closely with the Media team to ensure accurate campaign execution, including UTM tagging and naming conventions

Who You Are (Basic Qualifications)
  • Hands-on experience with ad servers, DSPs, and social buying platforms such as DCM, The Trade Desk, StackAdapt, etc.
  • Third-party reporting and measurement tools experience
  • Proven experience managing multiple complex digital campaigns with varied KPIs across multiple platforms
  • Experience managing client accounts and relationships
  • Strong ability to assess, prioritize, and manage workload efficiently
  • Adaptable and comfortable handling evolving responsibilities and last-minute changes
  • Communicate clearly and effectively through well-crafted writing, presentations, and exceptional attention to detail

What Will Put You Ahead
  • Background in developing digital media strategies for political, advocacy, or issue-based campaigns
  • Experience building cross-platform dashboards that incorporate data from various ad tech platforms
  • Ability to translate measurement findings into clear, strategic media optimizations
  • Familiarity with brand lift, search lift, and audience impact studies, and how to apply them to digital campaigns
  • Deep understanding of limitations and nuances in measurement across walled gardens (e.g. Meta and Google)
  • Experience with ad ops workflows including trafficking, QA, tagging, and troubleshooting delivery issues across DSPs and social platforms

For this role, we anticipate paying $90,000-$120,000 per year. This role is eligible for variable pay, issued as a monetary bonus or in another form.
At Koch companies, we are entrepreneurs. This means we openly challenge the status quo, find new ways to create value and get rewarded for our individual contributions. Any compensation range provided for a role is an estimate determined by available market data. The actual amount may be higher or lower than the range provided considering each candidate's knowledge, skills, abilities, and geographic location. If you have questions, please speak to your recruiter about the flexibility and detail of our compensation philosophy.
Hiring Philosophy
All Koch companies value diversity of thought, perspectives, aptitudes, experiences, and backgrounds. We are Military Ready and Second Chance employers. Learn more about our hiring philosophy here .
Who We Are
As a Koch company, i360 works across industry lines to bring unique data, technology and analytics solutions to help our customers win. Our analysts and data scientists build and refine proven, sophisticated models that help customers understand and reach their target audience, visualize data and expand their reach.
At Koch, employees are empowered to do what they do best to make life better. Learn how our business philosophy helps employees unleash their potential while creating value for themselves and the company.
Our Benefits
Our goal is for each employee, and their families, to live fulfilling and healthy lives. We provide essential resources and support to build and maintain physical, financial, and emotional strength - focusing on overall wellbeing so you can focus on what matters most. Our benefits plan includes - medical, dental, vision, flexible spending and health savings accounts, life insurance, ADD, disability, retirement, paid vacation/time off, educational assistance, and may also include infertility assistance, paid parental leave and adoption assistance. Specific eligibility criteria is set by the applicable Summary Plan Description, policy or guideline and benefits may vary by geographic region. If you have questions on what benefits apply to you, please speak to your recruiter.
Additionally, everyone has individual work and personal needs. We seek to enable the best work environment that helps you and the business work together to produce superior results.
Equal Opportunities
Equal Opportunity Employer, including disability and protected veteran status. Except where prohibited by state law, some offers of employment are conditioned upon successfully passing a drug test. This employer uses E-Verify. Please click here for additional information. (For Illinois E-Verify information click here , aquí , or tu ).
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