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Funnel Optimization Jobs in Virginia (NOW HIRING)

ICBD

Business Development Representative

Fairfax, VA · On-site

Collaborate with the Admissions and Sales Ops teams to resolve barriers to conversion and support funnel optimization. Territory Development * Execute outreach strategies that align with assigned ...

MyEyeDr.

Digital Marketing Analyst, SEO & Web

Vienna, VA · On-site

$85K - $95K/yr

Own the conversion funnel-define it, measure it, interrogate it, and continuously improve it ... Monitor, measure, and report on SEO performance across technical health, on-page optimization ...

MyEyeDr.

Digital Marketing Analyst, SEO & Web

Vienna, VA · Hybrid

$85K - $95K/yr

Own the conversion funnel--define it, measure it, interrogate it, and continuously improve it ... Monitor, measure, and report on SEO performance across technical health, on-page optimization ...

Range

Growth Engineer, GTM

Mclean, VA · On-site

Responsibilities : • Own the technical implementations behind Conversion Rate Optimization. Build ... Translate funnel insights into technical implementations that actually move conversion. • Build ...

Registrar Corp

Director, Growth Marketing

Hampton, VA · Remote

$140K - $160K/yr

Improve lead quality and lead progression throughout the funnel. * Eliminate lead leakage by optimizing processes from MQL through Closed Won. * Partner with Sales to improve conversion rates ...

Registrar Corp

Director, Growth Marketing

Hampton, VA · On-site +1

$140K - $160K/yr

Improve lead quality and lead progression throughout the funnel. * Eliminate lead leakage by optimizing processes from MQL through Closed Won. * Partner with Sales to improve conversion rates ...

Range

Growth Engineer, GTM

Mclean, VA · On-site

$130K/yr

Responsibilities : • Own the technical implementations behind Conversion Rate Optimization. Build ... Translate funnel insights into technical implementations that actually move conversion. • Build ...

Politico

Growth Marketing Manager

Arlington, VA · On-site

$100K - $115K/yr

Analyze attribution and funnel data to identify drop-off points and optimize at every stage. Market ... optimization. * A growth mindset: curious, experimental, and treating every campaign as a learning ...

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Funnel Optimization information

What are the key skills and qualifications needed to thrive as a funnel optimization specialist?

To thrive as a Funnel Optimization Specialist, you need a solid understanding of digital marketing, data analytics, and conversion rate optimization, often supported by experience in A/B testing and a relevant degree. Familiarity with tools like Google Analytics, Optimizely, and marketing automation platforms is typically required, along with certifications such as Google Analytics Individual Qualification (GAIQ). Strong analytical thinking, creativity, and effective communication are crucial soft skills for identifying issues and collaborating across teams. These competencies drive improved customer journeys, increase conversions, and maximize ROI for marketing efforts.

What is funnel optimization?

Funnel optimization is the process of analyzing and improving each stage of the customer journey, or 'funnel,' to increase the number of users who complete a desired action, such as making a purchase or signing up for a newsletter. This involves identifying where potential customers drop off and implementing strategies—like A/B testing, improved messaging, or simplified navigation—to reduce friction and boost conversions. Funnel optimization helps businesses maximize the effectiveness of their marketing and sales efforts, resulting in higher revenue and better customer experiences.

What is the difference between Funnel Optimization vs Conversion Rate Optimization?

AspectFunnel OptimizationConversion Rate Optimization
FocusOptimizing entire sales or marketing funnels from awareness to purchaseImproving the percentage of visitors who take a desired action on a specific page
ScopeBroader, includes multiple touchpoints and stagesMore focused on specific pages or steps
MetricsFunnel drop-off rates, lead generation, sales volumeConversion rates, bounce rates, engagement metrics
Tools & TechniquesCustomer journey analysis, A/B testing across funnel stagesA/B testing, user behavior analysis, heatmaps

While both roles aim to improve user actions and business outcomes, Funnel Optimization focuses on enhancing the entire customer journey across multiple stages, whereas Conversion Rate Optimization concentrates on increasing conversions on specific pages or steps. Understanding these differences helps businesses allocate resources effectively for maximum growth.

What are the most common challenges faced by funnel optimization specialists when working with cross-functional teams?

Funnel optimization specialists often collaborate with marketing, sales, product, and analytics teams to improve user journeys and conversion rates. One common challenge is aligning priorities and strategies across departments, as each team may have different goals and success metrics. Effective communication and data sharing are essential to ensure everyone is working toward the same objectives. Additionally, navigating technical constraints or limited resources can require creative problem-solving and flexibility. Building strong relationships and maintaining transparency can help overcome these obstacles and lead to more successful funnel improvements.
What are popular job titles related to Funnel Optimization jobs in Virginia? For Funnel Optimization jobs in Virginia, the most frequently searched job titles are:
What job categories do people searching Funnel Optimization jobs in Virginia look for? The top searched job categories for Funnel Optimization jobs in Virginia are:
What cities in Virginia are hiring for Funnel Optimization jobs? Cities in Virginia with the most Funnel Optimization job openings:
Funnel Optimization jobs near you
Infographic showing various Funnel Optimization job openings in Virginia as of June 2026, with employment types broken down into 95% Full Time, 2% Part Time, and 3% Contract. Highlights an 81% Physical, 3% Hybrid, and 16% Remote job distribution.

Business Development Representative

ICBD

Fredericksburg, VA • On-site

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Re-posted 6 days ago

Job description

Business Development Representative - ABA Centers of Virginia
Fredericksburg, VA
Compensation: Base Salary and Uncapped Commission Paid Out Quarterly
Who We Are
We are a leading and rapidly growing provider of Applied Behavior Analysis (ABA) therapy, committed to delivering life-changing outcomes for individuals with autism and their families.
Our mission is to deliver life changing outcomes for people with Autism, and their families, through rapid access to care - including diagnosis and individualized applied behavior analysis therapy. We achieve this mission by expanding access to high-quality, compassionate care while driving measurable results. We are guided by core values that define how we work every day, People First, The Joy Effect, Data-Driven Excellence, Disrupt with Purpose, Celebrate Uniqueness, and Resilient and Responsible, ensuring we prioritize those we serve, create meaningful connections, continuously improve outcomes, challenge the status quo, and hold ourselves accountable to the highest standards.
Recognition & Awards
Our commitment to operational excellence, ethical leadership, and transformative care has earned our company and leadership national recognition from trusted sources, including:
  • Inc. 5000 -5th Fastest-Growing Private Company in America
  • Financial Times - #1 on "The Americas' Fastest Growing Companies"
  • EY Entrepreneur Of The Year® U.S. Overall
  • South Florida Business Journal's Top 100 Companies
  • Florida Trend Magazine's 500 Most Influential Business Leaders
  • Inc. Best in Business, Health Services

About the Role
Are you a high-performance business-development professional with proven healthcare experience who knows how to get past gatekeepers and win over docs and healthcare decision-makers? Tired of the same old corporate sales routine? We've got a great opportunity for you with a growing company that makes a real difference in the lives of children with autism and their families.
Join our mission to reduce long waiting times for autism diagnosis and ABA therapy. We are building something special. As a Community Outreach Liaison, you will generate leads and build strong relationships with families and local organizations.
Key Responsibilities
Lead Generation & Prospecting
  • Identify, pursue, and grow relationships with prospective referral sources (e.g., pediatricians, school counselors, therapists, daycare directors, nonprofit leaders).
  • Conduct outbound outreach through in-person visits, networking, cold introductions, and field drop-ins.
  • Execute a consistent weekly prospecting plan to source new opportunities, support market share expansion, and build referral diversity.
  • Qualify and document lead potential, partner alignment, and readiness for engagement.

Salesforce & Pipeline Management
  • Log all outreach, visit notes, referrals, and contacts in Salesforce daily.
  • Maintain complete visibility into referral status, outcomes, and lead aging across accounts.
  • Own the integrity of your referral pipeline-including follow-up cadence, touchpoint tracking, and conversion insights.
  • Collaborate with the Admissions and Sales Ops teams to resolve barriers to conversion and support funnel optimization.

Territory Development
  • Execute outreach strategies that align with assigned territory goals, visit coverage expectations, and market penetration priorities.
  • Analyze referral patterns and territory performance to refine targeting efforts.
  • Partner with Regional Sales Managers to identify underperforming pockets and high-growth zones.

Event Strategy & Execution
  • Plan and lead field events, education sessions, and outreach opportunities that directly support lead generation and awareness.
  • Represent the organization at school fairs, health expos, nonprofit gatherings, and similar events with clear growth intent.
  • Capture leads onsite, document contact data, and manage follow-up or handoff to internal teams.
  • Must maintain a flexible schedule as the role may require early morning, evening or weekend availability for events.

Collaboration & Reporting
  • Work closely with Growth, Marketing, and Admissions to ensure aligned messaging and effective lead handoffs.
  • Submit regular outreach reports, territory updates, and event summaries.
  • Participate in weekly sales calls, coaching check-ins, and training.

Requirements
Qualifications - Must Have
  • High School diploma.
  • Minimum 3 years of experience in field sales, outreach, or business development.
  • Demonstrated ability to generate leads, manage a sales pipeline, and meet performance expectations.
  • Strong communication, relationship-building, and organizational skills.
  • Salesforce or similar CRM experience required.
  • Must have a valid driver's license, active auto insurance, and reliable personal transportation.

Qualifications - Nice to Have
  • Bachelor's degree in business, healthcare, or a related field preferred.
  • Healthcare background.

Benefits
Benefits
  • 21 paid days off (15 PTO days increasing with tenure, plus 6 paid holidays)
  • Flexible Spending Account (FSA) and Health Savings Account (HSA) options
  • Medical, dental, vision, long-term disability, life insurance, AD&D insurance, and GAP Plan (TransAmerica)
  • Generous 401(k) with up to 6% employer match
  • 100% employer-paid maternity/paternity leave for up to 5 weeks
  • EAP (unlimited counseling 24/7), BeyondMed (discounts on wellness and elective healthcare services), PerkSpot (discounts on top brands), Pet Insurance (Nationwide), and On the GoGa wellbeing hub

ABA Centers is an Equal Opportunity Employer and is committed to building an inclusive workplace free from discrimination. We make employment decisions based on qualifications, merit, and business needs, and do not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other protected characteristic under applicable law.
ABA Centers participates in the U.S. Department of Homeland Security E-Verify program.
We are committed to providing reasonable accommodation for qualified individuals with disabilities throughout the hiring process and employment. If you require assistance or accommodation, please let us know.

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