| Aspect | Full Time Dv360 | Media Buyer |
|---|
| Required credentials | Google Marketing Platform certifications, digital marketing experience | Marketing or advertising background, sometimes certifications |
| Work environment | Digital advertising agencies, in-house marketing teams | Advertising agencies, media planning firms, in-house marketing teams |
| Employer usage | Used for managing programmatic ad campaigns on Google DV360 | Used for purchasing and negotiating ad space across platforms |
Full Time Dv360 specialists focus on managing programmatic advertising campaigns using Google DV360, requiring specific certifications and technical skills. Media Buyers handle ad space purchasing across various platforms, often with overlapping skills but broader platform knowledge. While both roles work within digital advertising, Full Time Dv360 roles are more specialized in programmatic campaign management.