PR Specialistย
Seeking.com | Full-Time, Exempt, Remote (US) | Reports to: PR Managerย
About the Roleย
Seeking.com is the world's largest premium dating platform, and we are in the middle of the most important chapter of our brand transformation. You will not be coordinating from the sidelines. You will be pitching journalists, drafting press releases, and running the day-to-day operations of our member casting book.ย
This is the right role for an ambitious specialist who wants to be promoted to PR Manager in two to three years, and who knows that the way to get there is by doing the work.ย
Core Responsibilitiesย
Writing, Pitching & Media Relationsย
โข Draft press releases, media alerts, pitch emails, op-eds, Q&As, fact sheets, executive bios, and briefing books for reviewย
โข Pitch journalists, editors, podcast bookers, producers, bloggers, and influencers directly on the beats you ownย
โข Build and grow personal media relationships across dating, lifestyle, business, consumer tech, and culture beatsย
โข Maintain personal media-readiness: keep talking points current and be comfortable on camera and in audioย
โข Respond to inbound media requests with speed and route information across the company โข Identify and act on PR opportunities through Qwoted, HARO, and similar platforms daily โข Help trend-hijack: bring at least two news-cycle insertion opportunities to the Senior PR Manager every week with a draft pitch attachedย
โข Edit and proofread your own work and your peers' work to AP-style standard before it goes to managementย
โข Complete media training as the company offers itย
Member Casting & Storyteller Bookย
โข Run the day-to-day operations of the member casting book under managementโs direction โข Recruit members into the book continuouslyย
โข Vet members for media-readiness, brief them on outlet, journalist, angle, and message tracks before every press interactionย
โข Match the right member to the right journalist request and coordinate availability inside hours โข Manage all NDAs, consent forms, and post-interview follow-ups for member interviewees โข Keep the casting book tagged, searchable, and currentย
โขย
Co-CEO & Executive Visibility Supportย
โข Help build the pipeline of podcast, interview, and speaking opportunities for our Co-CEOs โข Draft briefing materials, narrative arcs, and message tracks for executive appearances โข Research awards relevant to the brand and prepare submissions for the manager's review โข Coordinate stage and panel opportunities at relevant conferences
Trend-Mining & Cultural Listeningย
โข Monitor news, newsletters, X, and competitor PR daily across dating, relationships, lifestyle, business, and techย
โข Maintain a running calendar of recurring cultural moments and pre-build pitches around them โข Track competitor PR activity and flag where they are taking share of conversation we should be contestingย
Operations, Reporting & Asset Managementย
โข Maintain media lists, pitch calendars, journalist contact databases, and CRM tracking โข Maintain the PR asset library: approved imagery, boilerplates, key messaging, executive bios, and media kitsย
โข Monitor daily media coverage using Muck Rack, Cision, Meltwater, Google Alerts, and similar toolsย
โข Compile weekly coverage summaries and contribute to monthly PR reports โข Maintain SOPs and process documentation for recurring workflowsย
โข Help maintain crisis communication resources and contact listsย
Required Qualificationsย
โข 3 to 5 years of experience in PR (agency or in-house), journalism, or communications โข Bachelor's degree in Public Relations, Communications, Marketing, Journalism, or related field, or equivalent professional track recordย
โข Demonstrated track record contributing to or personally securing media coverage (regional, trade, or national outlets)ย
โข Strong writing and editing skills with a portfolio of work you can point toย
โข Working knowledge of Muck Rack, Cision, Meltwater, or equivalent, plus Qwoted/HARO, plus AP styleย
Preferred Qualificationsย
โข Experience at a top consumer or lifestyle PR agencyย
โข AI fluency. You already use ChatGPT, Claude, Perplexity, or similar tools to research, draft first passes, build media lists, and analyze coverageย
โข Newsroom experience as a reporter or junior editorย
โข Existing relationships with dating, relationships, lifestyle, business, or consumer tech beat reportersย
โข Experience with member, customer, or talent casting for media storiesย
โข Comfort with reputation work for brands that carry public-perception baggage Compensation & Benefitsย
โข Base salary: $80,000 to $100,000, commensurate with experienceย
โข Full-time, exempt, fully remote within the USย
โข Health, dental, vision, 401(k), and standard benefits packageย
โข A manager who will actively coach you and a real path to Senior PR Manager
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