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Freelance Instructional Designer Jobs (NOW HIRING)

Princess House

Web Designer

Mansfield, MA · On-site

Collaborate with the Digital Marketing Manager, freelance web designers, junior web designers ... Employees are required to follow any other job-related instructions and to perform any other job ...

ReaderLink

Designer, Silver Dolphin & Studio Fun

San Diego, CA · On-site

$70K - $74K/yr

  • Medical

  • Dental

  • Life

  • Retirement

  • PTO

... freelancers, and agents. * Track schedules and maintain awareness of budgets across assigned ... Ability to apply common sense understanding to carry out instructions furnished in written, oral ...

The Hartford

Marketing Production Designer

Wayne, PA · On-site

Ability to follow written instructions thoroughly and to communicate clearly and proactively with ... internships or freelance work welcome). * Proficiency in Adobe Creative Suite (InDesign ...

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$79.7K

$124K

How much do freelance instructional designer jobs pay per year?

As of Aug 17, 2026, the average yearly pay for freelance instructional designer in the United States is $79,711.00, according to ZipRecruiter salary data. Most workers in this role earn between $65,000.00 and $88,000.00 per year, depending on experience, location, and employer.

What is a freelance instructional designer?

A freelance instructional designer is a self-employed professional who creates educational materials and learning experiences for clients on a contract basis. They design courses, training programs, e-learning modules, and instructional content tailored to the needs of organizations or individuals. Unlike full-time employees, freelance instructional designers work independently, managing multiple projects for various clients and often specializing in different industries or subject areas. Their work involves analyzing learning objectives, developing content, and using various technologies and authoring tools to deliver effective training solutions.

What does a freelance instructional designer do?

As a freelance instructional designer, you contract with companies to create resources and content for training courses. You design audio, storyboards, and graphic images and then implement the components into training objectives and materials that help develop the desired skills. You also work to redesign coursework meant for a classroom for use in online programs. You identify areas for performance improvement and ensure that you meet all educational and industry standards. To succeed as a freelance instructional designer, you need excellent teaching, analytical, and communications skills. You also need to stay up to date with instructional methods.

What are the key skills and qualifications needed to thrive as a freelance instructional designer, and why are they important?

To thrive as a Freelance Instructional Designer, you need expertise in curriculum development, learning theory, and adult education, often supported by a degree in instructional design or a related field. Familiarity with e-learning authoring tools like Articulate Storyline, Adobe Captivate, and learning management systems (LMS) is typically required. Strong communication, creativity, and project management skills help you collaborate with clients and deliver engaging learning experiences. These skills ensure the creation of effective, customized training solutions that meet diverse client needs and drive learning outcomes.

How do freelance instructional designers typically collaborate with subject matter experts and clients during course development projects?

Freelance instructional designers often work closely with subject matter experts (SMEs) and clients through virtual meetings, shared project management tools, and regular check-ins to ensure content accuracy and alignment with learning objectives. Communication is key; designers must clarify project expectations, gather feedback, and adapt materials based on SME input and client needs. While the work is often remote and independent, successful freelancers develop strong collaboration skills to keep projects on track and deliver high-quality learning experiences that meet client goals.

What is the difference between Freelance Instructional Designer vs E-learning Developer?

AspectFreelance Instructional DesignerE-learning Developer
CredentialsTypically requires instructional design certifications or degreesOften needs technical skills and familiarity with e-learning tools
Work EnvironmentFreelance, remote, project-basedFreelance or employed, often remote or in-house
Industry UsageUsed across education, corporate training, and nonprofitsPrimarily in e-learning development, tech, and education sectors
Search & Comparison IntentHigh overlap in project scope and skillsRelated but more technical focus

Freelance Instructional Designers focus on designing learning experiences and curricula, often working independently with clients. E-learning Developers specialize in creating digital learning content using technical tools. While both roles collaborate closely, the instructional designer emphasizes curriculum design, whereas the developer handles technical content creation. Understanding these differences helps clients find the right expertise for their training projects.

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Freelance Instructional Designer jobs near you
Infographic showing various Freelance Instructional Designer job openings in the United States as of August 2026, with employment types broken down into 44% Full Time, 54% Part Time, 1% Temporary, and 1% Contract. Highlights an 63% Physical, and 37% Remote job distribution, with an average salary of $79,711 per year, or $38.3 per hour.

Web Designer

Princess House

Mansfield, MA • On-site

Full-time

Posted 12 days ago

Job description

POSITION SUMMARY:
Assist Web & Digital Marketing Manager in determining and developing look and feel for Princess House website and e-mail content across multiple platforms (Desktop, Tablet, Mobile). This position is primarily web design projects (80%) with a small amount of production and maintenance (20%).
ESSENTIAL FUNCTIONS:
The incumbent may be required to perform all or a combination of the following essential functions as determined by business necessity:
  • Maintain, edit, optimize, and enhance existing eCommerce website and Consultant's Corner password-protected websites using the Sitefinity Content Management Tool while meeting strict deadlines. Web content includes but not limited to, product features and benefits pages, promotional content, testimonials, training content, and news. Recommend and implement user interface improvements that enhance usability, accessibility, and overall user experience.
  • Collaborate with web designers and business stakeholders to create and refine user interface designs, wireframes, and prototypes using Figma. Translate approved mobile-first designs into responsive HTML using the Bootstrap CSS framework.
  • Create user interface concepts, wireframes, mockups, and reusable design components using Figma to support new digital initiatives and enhancements to existing web applications.
  • Collaborate with the Digital Marketing Manager, freelance web designers, junior web designers, Graphic Designers, Design Manager, Communications Director, and other business stakeholders to plan, review, and refine user interface designs while ensuring websites are mobile-first, user-friendly, accessible, and consistent with Princess House brand guidelines.
  • Collaborate with the Information Services team of back-end developers by providing responsive user interface development, troubleshooting, and Figma design specifications to ensure accurate implementation of approved user interface designs.
  • Regularly review the eCommerce website and Consultant's Corner for outdated or incorrect material, identify opportunities to improve usability, navigation, accessibility, and overall user experience, and recommend enhancements as needed
  • Attend Creative Services and Marketing meetings and interact with other personnel and departments as needed to achieve project completion successfully.
  • Stay current with emerging web technologies, user experience (UX) best practices, accessibility standards, and modern design tools such as Figma. Partner with Digital Marketing and Information Services teams to continuously improve digital experiences, design consistency, and website performance.
  • On-Call Rotation for web messaging for consultants

NON-ESSENTIAL FUNCTIONS:
In addition to the essential functions listed above, the incumbent may be required to perform other non-essential functions. Employees are required to follow any other job-related instructions and to perform any other job-related duties requested by their supervisor.
SPECIFICATIONS
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill and/or ability required. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.
LEVEL OF SUPERVISION RECEIVED:
Performs duties under direction where definite objectives are established; plans, manages and is fully accountable for significant portion of own work, referring only unusual cases to supervisor or others.
EDUCATION, TRAINING and/or EXPERIENCE:
Bachelor of Science/Arts degree, plus a minimum of 5+ years' website design experience, and fluency in responsive HTML/CSS is a must. Candidate must possess strong knowledge and experience in graphics creation, manipulation, and web optimization. Candidate must possess a strong understanding of the creative and branding process, including successfully hearing and applying feedback to projects. Candidate must possess a strong understanding of responsive web design, user experience (UX) principles, user interface (UI) design, accessibility standards (WCAG), and mobile-first design methodologies. Experience creating wireframes, interactive prototypes, and reusable design components in Figma is strongly preferred.
TECHNICAL SKILLS, CERTIFICATES, and/or LICENSES:
Minimum 5+ years' front-end experience coding responsive HTML and CSS (using Boostrap CSS framework). Hands-on experience with browser testing and debugging. Ability to create/optimize images and video for web. Proficient using Adobe Photoshop, Illustrator, InDesign, Dreamweaver, and Adobe Acrobat is required. Familiarity with Content Management systems, such as Sitefinity, Drupal or WordPress is a plus. Experience working with email platforms such as Mailchimp or Constant Contact is also a plus.
REASONING ABILITY:
The ability to identify and define problems, collect data, establish facts, draw conclusions is required. Ability and willingness to learn and understand the direct sales business specific to Princess House, and the role the home office plays in supporting our sales field.
LANGUAGE SKILLS:
Ability to read, analyze, and interpret general business information is required. The ability to effectively present information and respond to questions from managers, developers, graphic designers, and writers is required. Bi-lingual (English/Spanish) is preferred but not required.
ENVIRONMENTAL FACTORS and/or PHYSICAL DEMANDS:
The incumbent will use a computer monitor, keyboard and mouse frequently. Remote/Hybrid position with travel to home office based on business need. At home setting is required to ensure comfort and privacy for sensitive information.
SUPERVISORY RESPONSIBILITY (If applicable):
This position has no supervisory responsibilities.
Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.

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