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Freelance Event Designer Jobs in Rochester, NY (NOW HIRING)

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Freelance Event Designer information

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$14

$47

$130

How much do freelance event designer jobs pay per hour?

As of Sep 9, 2026, the average hourly pay for freelance event designer in Rochester, NY is $47.07, according to ZipRecruiter salary data. Most workers in this role earn between $23.94 and $60.96 per hour, depending on experience, location, and employer.

What is a freelance event designer?

A Freelance Event Designer is a creative professional who plans and designs event aesthetics, including themes, décor, lighting, and overall ambiance. They work independently with clients to bring their vision to life for weddings, corporate events, parties, and other gatherings. Responsibilities include conceptualizing designs, sourcing materials, coordinating with vendors, and ensuring seamless execution. Unlike in-house designers, freelancers have the flexibility to work on multiple projects for different clients. Their goal is to create immersive, memorable experiences tailored to each event's purpose and style.

What are the key skills and qualifications needed to thrive as a freelance event designer?

To thrive as a Freelance Event Designer, you need expertise in event planning, spatial design, project management, and an eye for aesthetics, often supported by a background in design or hospitality. Familiarity with design software like Adobe Creative Suite, event management platforms, and budgeting tools is frequently required. Strong communication, creativity, client management, and problem-solving skills help Freelance Event Designers excel in client-facing and fast-paced environments. These competencies are crucial for delivering memorable events, handling multiple clients, and ensuring projects run smoothly from concept to execution.

What are some common challenges faced by freelance event designers, and how can they be managed?

Freelance Event Designers often navigate challenges such as balancing multiple projects with tight deadlines, adapting to clients' evolving visions, and managing varying budgets and vendor relationships. Successful designers stay organized with detailed timelines and regular client communications to keep projects on track. Building a reliable network of vendors and maintaining flexible problem-solving skills can help manage last-minute changes and unexpected issues. Understanding these challenges and proactively planning for them can make the freelance experience more rewarding and help ensure client satisfaction.

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For Freelance Event Designer jobs in Rochester, NY, the most frequently searched job titles are:

What job categories do people searching Freelance Event Designer jobs in Rochester, NY look for?

The top searched job categories for Freelance Event Designer jobs in Rochester, NY are:

What cities near Rochester, NY are hiring for Freelance Event Designer jobs?

Cities near Rochester, NY with the most Freelance Event Designer job openings:

Freelance Event Designer jobs near you
Infographic showing various Freelance Event Designer job openings in Rochester, NY as of June 2026, with employment types broken down into 75% Full Time, 14% Part Time, 3% Temporary, and 8% Contract. Highlights an 77% Physical, 2% Hybrid, and 21% Remote job distribution, with an average salary of $97,907 per year, or $47.1 per hour.

Director of Marketing & Communications

Rochester, NY • On-site

Girl Scouts of Western New York Inc
Non-Profits • 51 - 200 employees
Learn more about Girl Scouts of Western New York Incexternal

$62K - $65K/yr

Full-time

Posted 16 days ago

Key responsibilities

  • Develop and manage a comprehensive annual marketing calendar aligned with organizational goals and cultural moments.

  • Plan and execute internal and external marketing campaigns across multiple channels, including email, social media, and advertising platforms.

  • Oversee the creation and maintenance of digital and print materials, ensuring brand standards and messaging consistency.

Job description

Job Title: Director of Marketing and Communications 

Location: Buffalo/Rochester/Jamestown, NY (Hybrid Work Schedule Available)
Reports To: Chief Development Officer (CDO)
Employment Type: Full-Time

Salary Range: $62,000 - $65,000, based on experience

Position Summary:

The Director of Marketing and Communications at Girl Scouts of Western New York (GSWNY) is a strategic, hands-on leader responsible for driving the brand presence, visibility, and engagement of the Girl Scout mission across Western New York. This role leads the creation and execution of a comprehensive marketing calendar, campaigns, and multi-channel strategies to increase membership, volunteerism, program participation, community awareness, and donor stewardship. The Director collaborates across teams and with external vendors and partners to deliver high-quality, mission-aligned marketing that reflects the vibrancy and diversity of the Girl Scout experience. 

Essential Functions:

Marketing Strategy & Campaign Execution

  • Ensure the marketing strategy aligns with GSWNY’s strategic plan, vision, mission, values, and equity commitment.
  • Develop and manage a comprehensive annual marketing calendar aligned with key organizational goals, seasonal priorities, and cultural/social moments.
  • Plan and execute internal and external marketing campaigns working across departments and teams.
  • Create and maintain a strategy for email communications, including monthly newsletters, segmented campaigns, and automated messaging.
  • Lead social media planning and execution across all platforms with a focus on engagement, growth, and brand alignment.

Brand, Digital & Print

  • Oversee website launches, content updates, banners, and edits to ensure a consistent, user-friendly digital experience.
  • Manage the strategy and production of print materials in partnership with freelance designers, agencies, printers, or hands-on design when needed.
  • Ensure brand standards and messaging consistency across all materials and channels.

Advertising & Media

  • Lead all ad buying, including print, digital (Meta, Google Grants), TV, radio, on-demand streaming, bus ads, and cinema placements.
  • Track and optimize ad performance to ensure strong ROI and strategic targeting.
  • Develop and implement an intentional PR strategy to generate media coverage for campaigns, stories, and launches; collaborate with news producers and pitch compelling stories regularly.
  • Serve as lead on media relations and media requests, coordinating with CEO, key staff, volunteers, and caregivers to showcase GSWNY’s mission and impact.

Budget & Administrative Oversight

  • Build and manage the annual marketing budget; monitor expenses and reconcile against goals.
  • Create and track purchase orders (POs), manage Concur entries, and coordinate with finance on agency, media, and freelance payments.

Community Engagement & Events

  • Identify and cultivate collaborations with local ambassadors, influencers, and community organizations to amplify brand presence.
  • Attend and photograph key events and occasions, curating visual assets for future marketing use.

Qualifications:

  • Bachelor’s degree in Marketing, Communications, or related field.
  • 5+ years of experience in strategic marketing, with leadership experience.
  • Proven success in campaign planning, media buying, digital marketing, and storytelling.
  • Experience managing external agencies, freelance creatives, and internal stakeholders.
  • Strong project management skills with attention to detail and deadlines.
  • Proficiency in digital tools (email platforms, social scheduling, analytics) and platforms like Google Ads, Meta Business Manager, and Canva or Adobe Suite; graphic design experience.
  • Understanding of Girl Scouts or similar mission-based organizations is a plus.
  • Willingness to work occasional evenings/weekends for events and travel across the region.

What We Offer:

  • A mission-driven culture that values diversity, equity, inclusion, and belonging.
  • Flexible hybrid work arrangements.
  • Competitive salary and benefits.
  • Opportunity to help shape the future for Girl Scouts across Western New York.

To Apply:

Please visit www.gswny.org to learn more and submit your application, including a resume, cover letter, and portfolio samples (if available).