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Freelance Email Designer Jobs in Rochester, NY (NOW HIRING)

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Freelance Email Designer information

See Rochester, NY salary details

$14

$47

$130

How much do freelance email designer jobs pay per hour?

As of Sep 2, 2026, the average hourly pay for freelance email designer in Rochester, NY is $47.07, according to ZipRecruiter salary data. Most workers in this role earn between $23.94 and $60.96 per hour, depending on experience, location, and employer.

What does a freelance email designer do?

A Freelance Email Designer creates visually appealing and effective email templates and campaigns for clients, usually on a project basis. They work with branding guidelines, design layouts, and ensure emails look good across different devices and email clients. Their responsibilities often include coding emails in HTML/CSS, testing for deliverability, and collaborating with marketers or copywriters to achieve campaign goals. Freelance Email Designers must stay updated on industry trends and best practices to maximize engagement and conversion rates.

What skills and qualifications are needed to thrive as a freelance email designer?

To thrive as a Freelance Email Designer, you need a strong grasp of graphic design principles, HTML/CSS coding for emails, and experience with email marketing platforms, often supported by a portfolio of past work. Familiarity with tools like Adobe Creative Suite, Figma, and platforms such as Mailchimp or Campaign Monitor is typically required. Excellent communication, creativity, and time-management skills help you collaborate with clients and deliver effective, visually appealing campaigns on schedule. These skills are crucial for creating impactful emails that drive engagement, meet client goals, and maintain a successful freelance business.

How does a freelance email designer typically collaborate with clients and marketing teams during a project?

Freelance Email Designers often work closely with clients, marketing managers, and copywriters through virtual meetings, project management tools, and email communication. They typically begin by discussing campaign goals, brand guidelines, and target audiences before creating design mockups for review. Regular feedback loops are common, and designers may need to revise layouts or optimize for various email clients and devices. Effective collaboration and clear communication are crucial for ensuring the final design aligns with the client's vision and marketing objectives.

What is the difference between Freelance Email Designer vs Freelance Graphic Designer?

AspectFreelance Email DesignerFreelance Graphic Designer
Skills & CredentialsHTML/CSS, email marketing tools, design principlesAdobe Creative Suite, visual design, branding
Work EnvironmentRemote, client projects, marketing teamsRemote or on-site, diverse industries, branding agencies
Industry UsageMarketing, advertising, email campaignsAdvertising, publishing, branding, print & digital media

Both roles involve visual design, but Freelance Email Designers specialize in creating responsive email templates using HTML and CSS for marketing campaigns, while Freelance Graphic Designers focus on broader visual content like logos, branding, and print materials. Understanding these differences helps clients find the right freelancer for their specific project needs.

What are the most commonly searched types of Email Designer jobs in Rochester, NY?

The most popular types of Email Designer jobs in Rochester, NY are:

What are popular job titles related to Freelance Email Designer jobs in Rochester, NY?

For Freelance Email Designer jobs in Rochester, NY, the most frequently searched job titles are:

What job categories do people searching Freelance Email Designer jobs in Rochester, NY look for?

The top searched job categories for Freelance Email Designer jobs in Rochester, NY are:

What cities near Rochester, NY are hiring for Freelance Email Designer jobs?

Cities near Rochester, NY with the most Freelance Email Designer job openings:

Freelance Email Designer jobs near you
Infographic showing various Freelance Email Designer job openings in Rochester, NY as of June 2026, with employment types broken down into 1% As Needed, 93% Full Time, 5% Part Time, and 1% Contract. Highlights an 92% Physical, 1% Hybrid, and 7% Remote job distribution, with an average salary of $97,907 per year, or $47.1 per hour.

Director of Marketing & Communications

Girl Scouts of Western New York Inc

Rochester, NY • On-site

$62K - $65K/yr

Full-time

Posted 8 days ago

Job description

Job Title: Director of Marketing and Communications 

Location: Buffalo/Rochester/Jamestown, NY (Hybrid Work Schedule Available)
Reports To: Chief Development Officer (CDO)
Employment Type: Full-Time

Salary Range: $62,000 - $65,000, based on experience

Position Summary:

The Director of Marketing and Communications at Girl Scouts of Western New York (GSWNY) is a strategic, hands-on leader responsible for driving the brand presence, visibility, and engagement of the Girl Scout mission across Western New York. This role leads the creation and execution of a comprehensive marketing calendar, campaigns, and multi-channel strategies to increase membership, volunteerism, program participation, community awareness, and donor stewardship. The Director collaborates across teams and with external vendors and partners to deliver high-quality, mission-aligned marketing that reflects the vibrancy and diversity of the Girl Scout experience. 

Essential Functions:

Marketing Strategy & Campaign Execution

  • Ensure the marketing strategy aligns with GSWNY’s strategic plan, vision, mission, values, and equity commitment.
  • Develop and manage a comprehensive annual marketing calendar aligned with key organizational goals, seasonal priorities, and cultural/social moments.
  • Plan and execute internal and external marketing campaigns working across departments and teams.
  • Create and maintain a strategy for email communications, including monthly newsletters, segmented campaigns, and automated messaging.
  • Lead social media planning and execution across all platforms with a focus on engagement, growth, and brand alignment.

Brand, Digital & Print

  • Oversee website launches, content updates, banners, and edits to ensure a consistent, user-friendly digital experience.
  • Manage the strategy and production of print materials in partnership with freelance designers, agencies, printers, or hands-on design when needed.
  • Ensure brand standards and messaging consistency across all materials and channels.

Advertising & Media

  • Lead all ad buying, including print, digital (Meta, Google Grants), TV, radio, on-demand streaming, bus ads, and cinema placements.
  • Track and optimize ad performance to ensure strong ROI and strategic targeting.
  • Develop and implement an intentional PR strategy to generate media coverage for campaigns, stories, and launches; collaborate with news producers and pitch compelling stories regularly.
  • Serve as lead on media relations and media requests, coordinating with CEO, key staff, volunteers, and caregivers to showcase GSWNY’s mission and impact.

Budget & Administrative Oversight

  • Build and manage the annual marketing budget; monitor expenses and reconcile against goals.
  • Create and track purchase orders (POs), manage Concur entries, and coordinate with finance on agency, media, and freelance payments.

Community Engagement & Events

  • Identify and cultivate collaborations with local ambassadors, influencers, and community organizations to amplify brand presence.
  • Attend and photograph key events and occasions, curating visual assets for future marketing use.

Qualifications:

  • Bachelor’s degree in Marketing, Communications, or related field.
  • 5+ years of experience in strategic marketing, with leadership experience.
  • Proven success in campaign planning, media buying, digital marketing, and storytelling.
  • Experience managing external agencies, freelance creatives, and internal stakeholders.
  • Strong project management skills with attention to detail and deadlines.
  • Proficiency in digital tools (email platforms, social scheduling, analytics) and platforms like Google Ads, Meta Business Manager, and Canva or Adobe Suite; graphic design experience.
  • Understanding of Girl Scouts or similar mission-based organizations is a plus.
  • Willingness to work occasional evenings/weekends for events and travel across the region.

What We Offer:

  • A mission-driven culture that values diversity, equity, inclusion, and belonging.
  • Flexible hybrid work arrangements.
  • Competitive salary and benefits.
  • Opportunity to help shape the future for Girl Scouts across Western New York.

To Apply:

Please visit www.gswny.org to learn more and submit your application, including a resume, cover letter, and portfolio samples (if available).