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Freelance Conversion Rate Optimization Jobs in Detroit, MI

Rock Connections

Senior CRO Manager

Detroit, MI

... in conversion rate optimization (CRO), performance marketing, or organic search roles * Demonstrated expertise with web performance and testing platforms such as Optimizely, Amplitude, or similar ...

EPIC Health System LLC

Growth Marketer

Southfield, MI · On-site

$60/hr

Improve conversion rates and reduce acquisition costs through ongoing optimization * Develop landing pages, campaigns, workflows, and follow-up strategies that drive measurable growth Testing ...

Eccalon LLC

E-Commerce Manager

Detroit, MI

... optimizing product listings, launching drops, troubleshooting site performance -- while also ... Track performance KPIs: conversion rate, bounce rate, AOV, UPT, return rate, and site speed

Madonna University

Marketing Manager

Livonia, MI · On-site

... , accessibility, and conversion-focused content. * Lead content strategy - Oversees creation of ... Ability to compute rate, ratio and percent and to draw and interpret bar graphs. REASONING ABILITY ...

Perfect Afternoon

Marketing Director

Pleasant Ridge, MI · On-site

Conversion optimization Use analytics, heat maps, user behavior, and testing to improve engagement, lead quality, and conversion rates. Measure Performance Set practical goals and KPIs for campaigns ...

Perfect Afternoon

Marketing Director

Pleasant Ridge, MI · On-site

$70K/yr

Conversion optimization Use analytics, heat maps, user behavior, and testing to improve engagement, lead quality, and conversion rates. Measure Performance Set practical goals and KPIs for campaigns ...

Perfect Afternoon

Marketing Director

Pleasant Ridge, MI · On-site

Conversion optimization Use analytics, heat maps, user behavior, and testing to improve engagement, lead quality, and conversion rates. Measure Performance Set practical goals and KPIs for campaigns ...

Perfect Afternoon

Marketing Director

Pleasant Ridge, MI · On-site

Conversion optimization Use analytics, heat maps, user behavior, and testing to improve engagement, lead quality, and conversion rates. Measure Performance Set practical goals and KPIs for campaigns ...

Flourish Health

Head of Patient Growth

Ann Arbor, MI · On-site

... O Leadership: Develop and lead all targeted online acquisition channels from start to finish. * Data & Analytics: Track and understand conversion rates across all major acquisition funnels.

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All JobsConversion Rate Optimization JobsFreelance Conversion Rate Optimization JobsFreelance Conversion Rate Optimization Jobs in Detroit, MI

Freelance Conversion Rate Optimization information

See Detroit, MI salary details

$14

$47

$130

How much do freelance conversion rate optimization jobs pay per hour?

As of Aug 10, 2026, the average hourly pay for freelance conversion rate optimization in Detroit, MI is $47.23, according to ZipRecruiter salary data. Most workers in this role earn between $24.04 and $61.15 per hour, depending on experience, location, and employer.

What is freelance conversion rate optimization?

Freelance conversion rate optimization (CRO) involves an independent specialist working with businesses to improve the percentage of website visitors who take a desired action, such as making a purchase or filling out a form. Freelance CRO experts use data analysis, user behavior research, and A/B testing to identify and implement changes that enhance user experience and increase conversions. They typically work on a project or contract basis, allowing businesses flexibility and specialized expertise without hiring full-time staff.

What are some typical challenges freelance conversion rate optimization specialists face when working with multiple clients?

Freelance CRO specialists often juggle several clients at once, which can lead to challenges such as managing varying expectations, aligning on success metrics, and adapting to different website platforms and analytics tools. Additionally, communication can be complex, as each client may have distinct approval processes and timelines. Staying organized, setting clear deliverables, and maintaining transparent communication are crucial to successfully navigating these challenges and ensuring positive outcomes for each client.

What is the difference between Freelance Conversion Rate Optimization vs Freelance Digital Marketing?

AspectFreelance Conversion Rate OptimizationFreelance Digital Marketing
Primary FocusImproving website conversion ratesPromoting brands/products online
Skills & CertificationsAnalytics, A/B testing, UX designSEO, content marketing, social media
Work EnvironmentClient websites, analytics toolsMultiple channels, campaigns
Industry UsageeCommerce, SaaS, online servicesRetail, tech, service sectors

While both roles involve online strategies, Freelance Conversion Rate Optimization specializes in enhancing website performance to increase conversions, whereas Freelance Digital Marketing covers broader online promotion efforts. Understanding these differences helps clients choose the right freelancer for their specific needs.

What are the key skills and qualifications needed to thrive as a freelance conversion rate optimization specialist, and why are they important?

To thrive as a Freelance Conversion Rate Optimization Specialist, you need expertise in digital marketing, data analysis, and UX/UI principles, often supported by a relevant degree or certifications such as Google Analytics or CXL Institute credentials. Familiarity with A/B testing platforms (like Optimizely or VWO), web analytics tools, and content management systems is essential. Strong problem-solving, communication, and client management skills help you stand out by ensuring clear reporting and actionable recommendations. These skills and qualities are crucial for effectively improving website performance and delivering measurable ROI for clients.
What are the most commonly searched types of Conversion Rate Optimization jobs in Detroit, MI? The most popular types of Conversion Rate Optimization jobs in Detroit, MI are:
What are popular job titles related to Freelance Conversion Rate Optimization jobs in Detroit, MI? For Freelance Conversion Rate Optimization jobs in Detroit, MI, the most frequently searched job titles are:
What job categories do people searching Freelance Conversion Rate Optimization jobs in Detroit, MI look for? The top searched job categories for Freelance Conversion Rate Optimization jobs in Detroit, MI are:
What cities near Detroit, MI are hiring for Freelance Conversion Rate Optimization jobs? Cities near Detroit, MI with the most Freelance Conversion Rate Optimization job openings:
Freelance Conversion Rate Optimization jobs near you
Infographic showing various Freelance Conversion Rate Optimization job openings in Detroit, MI as of August 2026, with employment types broken down into 1% As Needed, 68% Full Time, 21% Part Time, 1% Temporary, 8% Contract, and 1% Nights. Highlights an 96% Physical, 1% Hybrid, and 3% Remote job distribution, with an average salary of $98,234 per year, or $47.2 per hour.

Digital Product Manager - Mobile

Blue Cross Blue Shield of Michigan

Detroit, MI • On-site

Other

Re-posted 29 days ago

Blue Cross Blue Shield of Michigan rating

7.8

Company rating: 7.8 out of 10

Based on 28 frontline employees who took The Breakroom Quiz

189th of 304 rated insurance

Job description

IntroductionWith more than 7,000 employees, we are the largest health insurance company in Michigan. We offer an exciting work environment with a diverse group of employees. Our goal is to make health insurance easier for our members. We want to transform the industry and become a resource that people can trust.

OverviewWe are looking for a Product Manager to lead the mobile app product strategy and experience for both iOS and Android platforms.  In this role, you will define and drive the mobile roadmap, translating organizational goals and member needs into a cohesive, prioritized product vision that delivers measurable outcomes.

Responsibilities

  • Define and evolve the digital product vision for unauthenticated .com experiences, including marketing pages, acquisition flows, and onboarding journeys, informed by customer research, competitive analysis, and market trends.
  • Own and maintain a prioritized product roadmap aligned to business OKRs; communicate progress, tradeoffs, and outcomes to leadership and governance stakeholders.
  • Drive conversion rate optimization strategy across the funnel identifying friction points, defining hypotheses, and partnering with analytics and UX teams to improve acquisition and onboarding metrics.
  • Establish feature definitions, acceptance criteria, and success metrics for the product backlog; manage scope and schedule tradeoffs with transparency.
  • Champion the end-to-end digital customer experience; own resolution of experience gaps and usability issues across unauthenticated surfaces.
  • Serve as the subject matter expert and internal advocate for the public digital experience; communicate product direction to customers, partners, and internal stakeholders.
  • Lead business readiness activities in partnership with marketing, IT, compliance, and operations; anticipate blockers and escalate appropriately.
  • Partner with analytics teams to define KPIs, build dashboards, and drive data-informed decisions around visitor behavior, conversion funnels, and acquisition performance.
  • Actively participate in scaled agile ceremonies including PI Planning, Backlog Refinement, Cross-Platform Coordination, Discovery & Framing, and Stakeholder Governance.

Requirements

  • Bachelor’s degree in related field required.  Master's Degree in Computer Science or Business Administration preferred.
  • A minimum of seven (7) years of experience as a Product Manager, Digital Product Manager, or related role required.
  • Experience with consumer-facing digital products, .com platforms, or marketing/acquisition-focused web experiences strongly preferred.
  • Background in healthcare, insurance, third-party administration, benefits consulting, or healthcare IT preferred.
  • Deep understanding of digital product management for consumer web, including SEO fundamentals, conversion funnels, and unauthenticated user journeys.
  • Proven experience defining and tracking OKRs, KPIs, and funnel metrics (acquisition, activation, conversion).
  • Hands-on experience with CRO strategy; familiarity with tools such as Optimizely, Adobe Target, Google Analytics, or similar platforms.
  • Strong command of Agile methodologies including SAFe and SCRUM; comfortable operating in a scaled agile environment.
  • Ability to translate complex business and technical requirements into clear user stories and acceptance criteria.
  • Excellent communication and storytelling skills, able to present product strategy and performance data clearly to both executive and cross-functional audiences.
  • Strong analytical and problem-solving skills; comfortable working in a data-informed, test-and-learn culture.
  • Proven ability to manage competing priorities and navigate a matrixed organization.
  • Demonstrated track record of developing Product Owners and contributors across the product lifecycle.
  • Strong relationship management and stakeholder alignment skills.

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