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Internship Conversion Rate Optimization Jobs in Detroit, MI

EnthuZiastic

Growth Hacker - Remote

Detroit, MI · Remote

Conversion Rate Optimization: * Identify areas of the user journey with conversion bottlenecks and devise experiments to optimize conversion rates, including A/B testing and landing page optimization.

EnthuZiastic

Growth Hacker - Remote

Warren, MI · Remote

Conversion Rate Optimization: * Identify areas of the user journey with conversion bottlenecks and devise experiments to optimize conversion rates, including A/B testing and landing page optimization.

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All JobsInternship Conversion Rate Optimization JobsInternship Conversion Rate Optimization Jobs in Detroit, MI

Internship Conversion Rate Optimization information

Is 22 too old for an internship?

Internship Conversion Rate Optimization roles, like other digital marketing internships, typically do not have age restrictions. Many interns are in their early 20s or older, and employers value skills, relevant experience, and a willingness to learn over age. Age should not be a barrier to applying for an internship in this field.

What are the key skills and qualifications needed to thrive as an Internship Conversion Rate Optimization (CRO) Specialist, and why are they important?

To thrive as an Internship Conversion Rate Optimization (CRO) Specialist, you need a solid understanding of digital marketing, analytics, and user experience principles, often supported by coursework or certifications in marketing, statistics, or a related field. Familiarity with A/B testing tools (like Optimizely or Google Optimize), web analytics platforms (such as Google Analytics), and basic HTML/CSS is typically expected. Strong analytical thinking, creative problem-solving, and effective communication skills help you generate insights and collaborate across teams. These abilities are vital for identifying opportunities, implementing tests, and driving measurable improvements in online performance.

How much does a conversion rate optimization specialist make?

A conversion rate optimization (CRO) specialist typically earns between $50,000 and $100,000 annually, depending on experience, location, and company size. Entry-level roles may start lower, while experienced professionals with skills in analytics tools like Google Analytics or A/B testing can earn higher salaries.

What is the conversion rate for interns to jobs?

The conversion rate for interns to full-time employees varies by company and industry but generally ranges from 50% to 70%. Internships that focus on skill development, mentorship, and project contributions tend to have higher conversion rates. Successful interns often demonstrate strong performance, relevant skills, and cultural fit during their internship period.

What types of projects can I expect to work on as a Conversion Rate Optimization intern, and how will I collaborate with other teams?

As a Conversion Rate Optimization (CRO) intern, you can expect to work on projects such as A/B testing website elements, analyzing user behavior data, and developing recommendations to improve user experience and conversion rates. You’ll frequently collaborate with marketing, design, and development teams to implement and monitor the impact of your experiments. This cross-functional work environment provides valuable exposure to different perspectives and skill sets, and interns often gain hands-on experience using industry-standard analytics tools. Additionally, you may participate in brainstorming sessions and performance reviews to discuss results and next steps for optimization initiatives.

What is the difference between Internship Conversion Rate Optimization vs Digital Marketing Intern?

AspectInternship Conversion Rate OptimizationDigital Marketing Intern
FocusOptimizing internship programs to increase conversion rates of applicants to internsSupporting digital marketing campaigns to promote products/services
SkillsData analysis, A/B testing, user experience, program managementContent creation, social media, SEO, analytics
Work EnvironmentData-driven, analytical, program-focusedCreative, campaign-oriented, marketing-focused

Internship Conversion Rate Optimization specialists focus on improving the effectiveness of internship programs by analyzing data and testing strategies to increase applicant-to-intern conversion rates. In contrast, Digital Marketing Interns support marketing campaigns to promote brands online. While both roles require analytical skills and familiarity with digital tools, their core objectives and daily tasks differ significantly.

What is an Internship Conversion Rate Optimization role?

An Internship Conversion Rate Optimization (CRO) role involves analyzing user behavior on websites or apps and implementing strategies to increase the percentage of visitors who complete desired actions, like signing up or making a purchase. Interns in this position typically work with data analytics tools, run A/B tests, and collaborate with marketing and design teams to improve user experience. The goal is to learn how to drive measurable improvements in conversion rates, while gaining hands-on experience in digital marketing and optimization techniques.

How to become a conversion rate optimization specialist?

To become a conversion rate optimization (CRO) specialist, develop skills in data analysis, user experience design, and A/B testing, often using tools like Google Optimize or Optimizely. Gaining experience through internships, certifications such as the CXL Conversion Optimization Minidegree, and understanding digital marketing principles can also enhance your qualifications.
What are popular job titles related to Internship Conversion Rate Optimization jobs in Detroit, MI? For Internship Conversion Rate Optimization jobs in Detroit, MI, the most frequently searched job titles are:
What job categories do people searching Internship Conversion Rate Optimization jobs in Detroit, MI look for? The top searched job categories for Internship Conversion Rate Optimization jobs in Detroit, MI are:
Internship Conversion Rate Optimization jobs near you
Senior Performance Marketing Manager

Senior Performance Marketing Manager

Guardian Alarm

Southfield, MI • Remote

Full-time

Posted 23 days ago

Job description

General Purpose & Essential Duties:

The Performance Marketing Manager helps fuel Guardian Alarm’s growth by delivering qualified leads, opportunities and revenue. Owns the performance marketing strategy and roadmap, driving customer acquisition, pipeline growth, and revenue through data-driven channel investment and optimization across performance channels including paid search, paid social, display, retargeting, and online video.

Paid Media & Channel Management

  • Own the performance of paid search, paid social, display, retargeting, online video and other acquisition channels.
  • Manage campaign targeting, bidding, budgets, creative rotation and optimization.
  • Recommend new channels, audience strategies and testing opportunities to improve results. 
  • Define channel mix, budget allocation strategy, and testing roadmap.
  • Identify and scale new acquisition opportunities and channels.

Testing, Optimization & Continuous Improvement

  • Conduct tests across messaging, creative, audiences, landing pages and conversion paths.
  • Continuously refine campaigns to improve lead generation, conversion rates and ROAS.
  • Stay current on new trends, tools and best practices in performance marketing.

Reporting, Analytics & Attribution

  • Develop reporting and dashboards to track lead volume, conversion, cost per opportunity and ROAS.  
  • Analyze campaign performance and inform our team on trends, issues and opportunities.
  • Ensure attribution, tracking and reporting systems are functioning properly and producing accurate data.
  • Own performance against key KPIs including CPL, CAC, cost per opportunity and ROAS.

Budget Management & Forecasting

  • Manage paid media budgets across channels, markets and business units.
  • Recommend budget shifts based on performance and opportunity.
  • Own forecasting for leads, opportunities and acquisition costs across channels.

Cross-Functional Collaboration

  • Drive alignment with creative, sales, and marketing teams to improve campaign performance.
  • Work with external agencies and platform partners as needed.
  • Help marketing team and leadership make smarter decisions through clear reporting and insights.
  • Lead external agency partners and hold them accountable to performance goals.
  • Act as the subject matter expert for the performance marketing across the organization.

Required Skills, Abilities, Education & Experience:

  • Strong understanding of paid search, paid social, display, online video and retargeting
  • Experience managing paid media budgets, campaign optimization and performance reporting.
  • Strong understanding of campaign tracking, attribution, lead flow and conversion rate optimization.
  • Experience conducting tests across messaging, creative, audiences and landing pages.
  • Excellent analytical skills and a knack for identifying trends and turning insights into recommendations to improve performance.
  • Ability to develop dashboards and insights around leads, opportunities, cost per opportunity and ROAS.
  • Strong project management skills with the ability to prioritize work across multiple campaigns, brands and markets.
  • Strong problem-solving skills and the ability to identify issues, gaps and opportunities quickly.
  • Ability to balance strategic thinking with hands-on execution.
  • Excellent verbal, written and presentation skills.
  • Experience managing multi-location or regional marketing programs a plus.
  • 5-7+ years of experience in performance marketing channels – paid search, paid social, display, retargeting, online video (streaming/CTV experience a bonus).
  • Hands-on experience with Google Analytics, Google Ads, Meta Business Manager, LinkedIn Ads, Tag Manager, CRM platforms and other digital marketing technologies.

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