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Freelance Ad Tech Jobs (NOW HIRING)

VML

Copywriter - Freelance

New York, NY · On-site

... ad to meet our clients' business objectives. Our creative teams always strive to create boundary ... You see technology as a tool for creativity. Provide guidance across departments in a team and ...

PMG

Creative Studio Management Lead

Dallas, TX

... the global ad-tech ecosystem. Following approval of media plans, and content strategies, this ... and freelancers as needed. * Uphold Brand & Quality Standards: Review and approve all creative ...

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Freelance Ad Tech information

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How much do freelance ad tech jobs pay per hour?

As of Jun 19, 2026, the average hourly pay for freelance ad tech in the United States is $47.71, according to ZipRecruiter salary data. Most workers in this role earn between $24.28 and $61.78 per hour, depending on experience, location, and employer.

What is the difference between Freelance Ad Tech vs Freelance Digital Marketing?

AspectFreelance Ad TechFreelance Digital Marketing
CredentialsKnowledge of ad platforms, analytics, and programmatic toolsSEO, content marketing, social media skills
Work EnvironmentProject-based, remote or client sites, ad agenciesRemote, client offices, marketing agencies
Industry UsageAdvertising, media buying, ad tech companiesBrands, agencies, startups

Freelance Ad Tech specialists focus on ad platforms, programmatic advertising, and analytics, often working with ad agencies or media companies. Freelance Digital Marketers have a broader scope, including SEO, content, and social media. While both roles are freelance and remote, Ad Tech professionals typically work more with technical ad tools, whereas Digital Marketers handle overall marketing strategies.

What is a Freelance Ad Tech professional?

A Freelance Ad Tech professional is an independent expert who helps businesses manage, implement, and optimize advertising technologies without being a full-time employee. They work with tools and platforms like ad servers, demand-side platforms (DSPs), and data management platforms (DMPs) to improve digital ad campaigns. Their responsibilities can include campaign setup, troubleshooting, analytics, and advising on the best technologies to use. By working on a freelance basis, they often serve multiple clients, offering flexibility and specialized expertise. This role is ideal for those with strong technical skills and a deep understanding of digital advertising ecosystems.

What are the key skills and qualifications needed to thrive as a Freelance Ad Tech, and why are they important?

To thrive as a Freelance Ad Tech, you need a deep understanding of programmatic advertising, digital marketing, and data analytics, often supported by a relevant degree or certifications in digital media. Familiarity with ad servers (such as Google Ad Manager), demand-side platforms (DSPs), and analytics tools like Google Analytics is essential. Strong problem-solving, communication, and project management skills help you coordinate with clients and adapt to fast-changing campaign needs. These skills ensure effective campaign execution, optimize ad performance, and foster successful client relationships in a dynamic digital advertising landscape.

What are some common challenges faced by freelance ad tech professionals, and how can they be managed effectively?

Freelance ad tech professionals often encounter challenges such as staying up-to-date with rapidly evolving technologies, managing multiple client expectations, and handling complex campaign setups across different platforms. To manage these effectively, it’s important to dedicate time for continuous learning, establish clear communication with clients regarding deliverables and timelines, and utilize project management tools to stay organized. Networking with other ad tech professionals and participating in industry forums can also provide support and insight into overcoming technical or strategic obstacles.
More about Freelance Ad Tech jobs
What cities are hiring for Freelance Ad Tech jobs? Cities with the most Freelance Ad Tech job openings:
What are the most commonly searched types of Ad Tech jobs? The most popular types of Ad Tech jobs are:
What job categories do people searching Freelance Ad Tech jobs look for? The top searched job categories for Freelance Ad Tech jobs are:
Freelance Ad Tech jobs near you
Infographic showing various Freelance Ad Tech job openings in the United States as of June 2026, with employment types broken down into 2% As Needed, 73% Full Time, 11% Part Time, and 14% Contract. Highlights an 93% Physical, 3% Hybrid, and 4% Remote job distribution, with an average salary of $99,230 per year, or $47.7 per hour.

Director, Ad Operations

Starcom Mediavest Group Germany Gmbh

Manhattan, NY • On-site

$135K - $216K/yr

Full-time

Medical, Dental, Vision, Retirement, PTO

Posted 17 days ago

Job description

Company Description
Zenith is one of Publicis Groupe's largest media agencies, spanning 95 markets globally with US offices in New York, Burbank, Chicago, Atlanta and Detroit. For more than 30 years, we have been at the forefront of media, helping to evolve and reshape the industry. We are highly regarded as a true agency partner by many high-profile brands for our expertise across numerous categories and wide range of capabilities that are unparalleled in the industry. Clients hire us for our track record of excellence in strategic planning, investment, and measurement. We also have specialist offerings, including content, commerce, multicultural and future-proofed data capabilities.
Job Description
This role will build and lead a team of digital advertising operations and measurement professionals. The Director will oversee all functions of Digital Ad Operations including execution of digital media campaigns, driving innovation in ad operations, analytics and data strategy. This role requires deep expertise in marketing technology, strategic leadership, and the ability to collaborate with senior executives, clients, and cross-functional teams.
Responsibilities
  • Lead strategic conversations with senior clients and internal teams on ad technology and data management
  • Define and implement technology roadmaps that improve operational efficiency, media performance, and data quality
  • Oversee the integration of emerging technologies into media strategies, ensuring alignment with business goals
  • Act as a key advisor to clients, providing strategic recommendations on ad technology and media execution
  • Stay ahead of industry trends, advising on new opportunities, risks, and innovations
  • Build and maintain strong relationships with technology vendors and media partners. Staying abreast of emerging tools and technology, ensuring agency and clients are using the right solutions
  • Develop and implement robust QA systems and tooling for monitoring and troubleshooting
  • Ensure timely execution of campaigns, holding internal teams and external partners accountable for deliverables
  • Manage and mentor a team of Associate Directors, Managers, and Analysts, fostering career growth and technical expertise
  • Support VP and SVP of Ad Operations to influence team culture, shape communication, engagement, and innovation

Qualifications
  • B.A. or B.S. in Marketing, Advertising, Computer Science or related field highly preferred
  • 8+ years of experience in digital media, ad technology, or related field
  • 3+ years of experience leading and managing high-performing teams
  • Strong client management skills with experience presenting to and advising senior executives
  • Expertise in ad serving platforms (GMP, Innovid, XR), DMPs, DSPs, verification tools (IAS, DV), and TMS (GTM, Tealium, Adobe Launch)
  • Ability to navigate complex technology ecosystems and translate technical concepts to non-technical audiences
  • Examples of tools and applications specific to each side of the practice include
  • Knowledge of the working relationships with second- and third-party vendor

Additional Information
Our Publicis Groupe motto "Viva La Différence" means we're better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.
Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.
If you require accommodation or assistance with the application or onboarding process specifically, please contact USMTTACompliance@publicis.com.
All your information will be kept confidential according to EEO guidelines.
Veterans Encouraged to Apply.
Compensation Range: USD $135,375.00 - USD $216,684.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 7/13/2026.

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