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Freelance Ad Tech Jobs (NOW HIRING)

PMG

Creative Studio Management Lead

Dallas, TX

... the global ad-tech ecosystem. Following approval of media plans, and content strategies, this ... and freelancers as needed. * Uphold Brand & Quality Standards: Review and approve all creative ...

VML

Copywriter - Freelance

New York, NY · On-site

... ad to meet our clients' business objectives. Our creative teams always strive to create boundary ... You see technology as a tool for creativity. Provide guidance across departments in a team and ...

PMG

Creative Studio Management Lead

Dallas, TX · On-site

... and freelancers as needed. * Uphold Brand & Quality Standards: Review and approve all creative ... Ad-Tech Knowledge: Familiarity with the Google Marketing Platform (Studio/CM360), Mediaocean, and ...

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How much do freelance ad tech jobs pay per hour?

As of Jul 14, 2026, the average hourly pay for freelance ad tech in the United States is $47.71, according to ZipRecruiter salary data. Most workers in this role earn between $24.28 and $61.78 per hour, depending on experience, location, and employer.

What is the difference between Freelance Ad Tech vs Freelance Digital Marketing?

AspectFreelance Ad TechFreelance Digital Marketing
CredentialsKnowledge of ad platforms, analytics, and programmatic toolsSEO, content marketing, social media skills
Work EnvironmentProject-based, remote or client sites, ad agenciesRemote, client offices, marketing agencies
Industry UsageAdvertising, media buying, ad tech companiesBrands, agencies, startups

Freelance Ad Tech specialists focus on ad platforms, programmatic advertising, and analytics, often working with ad agencies or media companies. Freelance Digital Marketers have a broader scope, including SEO, content, and social media. While both roles are freelance and remote, Ad Tech professionals typically work more with technical ad tools, whereas Digital Marketers handle overall marketing strategies.

What is a Freelance Ad Tech professional?

A Freelance Ad Tech professional is an independent expert who helps businesses manage, implement, and optimize advertising technologies without being a full-time employee. They work with tools and platforms like ad servers, demand-side platforms (DSPs), and data management platforms (DMPs) to improve digital ad campaigns. Their responsibilities can include campaign setup, troubleshooting, analytics, and advising on the best technologies to use. By working on a freelance basis, they often serve multiple clients, offering flexibility and specialized expertise. This role is ideal for those with strong technical skills and a deep understanding of digital advertising ecosystems.

What are the key skills and qualifications needed to thrive as a Freelance Ad Tech, and why are they important?

To thrive as a Freelance Ad Tech, you need a deep understanding of programmatic advertising, digital marketing, and data analytics, often supported by a relevant degree or certifications in digital media. Familiarity with ad servers (such as Google Ad Manager), demand-side platforms (DSPs), and analytics tools like Google Analytics is essential. Strong problem-solving, communication, and project management skills help you coordinate with clients and adapt to fast-changing campaign needs. These skills ensure effective campaign execution, optimize ad performance, and foster successful client relationships in a dynamic digital advertising landscape.

What are some common challenges faced by freelance ad tech professionals, and how can they be managed effectively?

Freelance ad tech professionals often encounter challenges such as staying up-to-date with rapidly evolving technologies, managing multiple client expectations, and handling complex campaign setups across different platforms. To manage these effectively, it’s important to dedicate time for continuous learning, establish clear communication with clients regarding deliverables and timelines, and utilize project management tools to stay organized. Networking with other ad tech professionals and participating in industry forums can also provide support and insight into overcoming technical or strategic obstacles.
More about Freelance Ad Tech jobs
What cities are hiring for Freelance Ad Tech jobs? Cities with the most Freelance Ad Tech job openings:
What are the most commonly searched types of Ad Tech jobs? The most popular types of Ad Tech jobs are:
What job categories do people searching Freelance Ad Tech jobs look for? The top searched job categories for Freelance Ad Tech jobs are:
Freelance Ad Tech jobs near you
Infographic showing various Freelance Ad Tech job openings in the United States as of July 2026, with employment types broken down into 33% Full Time, and 67% Contract. Highlights an 100% In-person job distribution, with an average salary of $99,230 per year, or $47.7 per hour.

Freelance Media Supervisor

Publicis Groupe Holdings B.V

El Segundo, CA • On-site

$131K - $136K/yr

Temporary

Medical, Dental, Vision, Retirement, PTO

Posted 5 days ago

Job description

Company description
At Saatchi we believe in creating ideas that can live anywhere. And we believe that when we work as a team, nothing is impossible. We strive to bring out the best in each other and in ourselves and expect applicants to understand the value of close collaboration. We also believe that creating transformational work requires initiative, an entrepreneurial spirit and a bold commitment to achieving measurable results and business success for the Clients we service.
Overview
The Freelance Social Media Supervisor is a strategic leader responsible for developing and leading integrated social strategies that drive brand visibility and measurable business results. Cross-discipline experience is preferred with a balance of subject matter expertise in both Influencers and Paid Social media. You will lead the development of audience-first, insight-led social campaigns-blending community engagement, influencer/creator partnerships, and cultural moments with precision-targeted paid media execution.
This role has an immediate start date, with an end date of December 18, 2026.
Responsibilities
  • IntegratedStrategy&Planning
    • Develop and present comprehensive social media strategies (Influencer and Paid) that align with business, marketing, audience, and community objectives.
    • Lead the development of media plans (Paid, Influencer and both) to strategically meet specific campaign goals.
    • Translate brand and performance objectives into media planning frameworks and tactical recommendations.
    • Identify emerging social trends and platform capabilities, translating them into actionable, brand-right opportunities.
    • Collaborate with additional teams to develop platform-native content strategies and briefs.

• Campaign Execution & Management
    • Lead end-to-end influencer, creator, and ambassador programs, including sourcing, vetting, approvals, execution, optimization, and reporting.
    • Oversee campaign architecture, including platform mix, flighting, budget allocation, and audience targeting.
    • Ensure flawless execution by managing briefing, timelines, resources, and cross-functional workflows.
    • Supervise the setup and documentation of campaigns, ensuring accuracy in media tools, IOs, and ad-tech implementation (tagging, brand safety, etc.).
    • Maintain partnerships with key social media platforms and external agency partners

• Client Management & Leadership
    • Act as the primary point of contact for clients, presenting strategies, campaign updates, performance learnings, and tactical POVs.
    • Manage expectations, provide timely communication, and ensure high levels of client satisfaction.
    • Supervise and mentor Social Media Planners, Coordinators, and Assistants, fostering career development and workload management.
    • Provide thought leadership on social media best practices, industry research, and performance optimization.

• Performance & Optimization
    • Track campaign performance against KPIs, conducting post-campaign analyses to turn data into future strategy opportunities.
    • Analyze Paid and Influencer data to identify trends, optimize performance, and troubleshoot campaign discrepancies.
    • Manage campaign budgets, billing, and invoicing reconciliation.
    • Ensure adherence to platform best practices, FTC guidelines, and brand safety standards.

Qualifications
  • Experience:4-5 years in media planning, integrated strategy, or social media management (Agency experience highly preferred).
  • DualExpertisePreferred:Strong, demonstrated understanding of both Influencer strategy (influencers, content strategy) and Paid social (ad products, targeting, buying tools, performance marketing).
  • PlatformProficiency:In-depth knowledge of major social platforms, their ecosystems, ad units, and emerging media trends.
  • AnalyticalSkills:Ability to translate raw data into actionable insights and strategic recommendations.
  • TechnicalLiteracy:Proficiency with media tools and systems such as:
    • Planning/Ad Tech: Social Platform Ad Managers, Prisma, GCM/Campaign Manager 360, Sprinklr, Nielsen, IAS, MediaTools, etc.
    • Research: MRI, Comscore, Commspoint, NMI, or similar tools.
  • Communication: Excellent verbal and written communication skills; experienced in writing and presenting strategic, executive-level documents.
  • SoftSkills:Proven ability to collaborate with internal and external teams (Creative, PR, Account, Analytics, Clients), manage complex projects, and adapt to fast-paced, high-pressure environments.
  • IndustryFocus: Automotive or retail media experience is highly desirable.

Additional information
Our Publicis Groupe motto "Viva La Différence" means we're better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.
Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.
If you require accommodation or assistance with the application or onboarding process specifically, please contact USMTTACompliance@publicis.com.
All your information will be kept confidential according to EEO guidelines.
Compensation Range: USD $36.08 - USD $55.30/Hourly. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 8/10/2026.

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