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How much do family service counselor jobs pay per hour?

As of Aug 8, 2026, the average hourly pay for family service counselor in the United States is $27.88, according to ZipRecruiter salary data. Most workers in this role earn between $23.56 and $33.41 per hour, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as a family service counselor, and why are they important?

To excel as a Family Service Counselor, you need a background in social work or counseling, strong interpersonal skills, and often a relevant degree or certification. Familiarity with case management software, client records systems, and sometimes state licensure are commonly required. Outstanding empathy, active listening, and problem-solving abilities help build trust and support families through sensitive situations. These skills are vital to effectively guide families, address their needs, and ensure positive outcomes in challenging circumstances.

What is the difference between Family Service Counselor vs Social Worker?

AspectFamily Service CounselorSocial Worker
CredentialsTypically requires a bachelor's degree in social work, psychology, or related field; some roles may need certificationRequires a bachelor's or master's degree in social work (BSW or MSW); licensure often necessary
Work EnvironmentOften works in healthcare, hospice, or community settings, providing counseling and support to familiesWorks in hospitals, clinics, community agencies, or schools, offering counseling, advocacy, and resource connection
Employer & IndustryHospitals, hospices, mental health agencies, community organizationsHealthcare facilities, social service agencies, schools, government programs

While both roles involve supporting families and individuals, Family Service Counselors primarily focus on counseling and emotional support within healthcare or community settings, often with specific certifications. Social Workers have a broader scope, including case management, advocacy, and resource coordination, often requiring advanced degrees and licensure. Understanding these differences helps in choosing the right career path or job search focus.

How does a family service counselor typically support families during challenging or emotional times?

Family Service Counselors play a crucial role in guiding families through difficult decisions, often related to end-of-life arrangements or bereavement. They provide compassionate support by listening to family needs, explaining available services, and helping navigate complex paperwork. Counselors often collaborate closely with funeral directors, clergy, and other professionals to ensure a seamless experience for the family. The ability to remain empathetic, organized, and communicative is key to effectively supporting families during these sensitive periods.

What is a family service counselor?

Family Service Counselors are professionals who provide guidance and support to families during challenging times, such as planning funerals, handling end-of-life arrangements, or navigating social services. They help families understand their options, coordinate necessary services, and offer emotional support throughout the process. Their role often involves working with funeral homes, social agencies, or community organizations to ensure families receive compassionate and comprehensive care.
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Family Service Counselor jobs near you
Infographic showing various Family Service Counselor job openings in the United States as of August 2026, with employment types broken down into 1% As Needed, 77% Full Time, 19% Part Time, and 3% Contract. Highlights an 92% Physical, 1% Hybrid, and 7% Remote job distribution, with an average salary of $57,993 per year, or $27.9 per hour.

Family Service Counselor - Inside Sales Representative

Carriage Services

El Sobrante, CA • On-site

$80K - $95K/yr

Full-time

Medical, Dental, Vision, Life, PTO

Re-posted 7 days ago

Carriage Services rating

6.1

Company rating: 6.1 out of 10

Based on 15 frontline employees who took The Breakroom Quiz

6th of 9 rated funeral services

Job description

Family Service Counselor - Inside Sales Representative

At Carriage Services, we are united by our purpose of creating premier experiences through innovation, empowered partnership, and elevated service. As a member of our team, you'll join a dynamic community dedicated to setting new standards in the Funeral and Cemetery profession. Join us on this exciting journey as we continue to shape the future of our industry. Carriage Services is an equal opportunity employer.

Family Service Counselor
- Inside sales role with leads provided via walk-in traffic & inbound calls
- Assists families with funeral selections and attends services
- Honesty, Integrity, and Quality are at the heart of all we do
- Top Family Service Counselors should earn six figure incomes

Compensation: $80,000 - $95,000 per year (Unlimited earning potential)

Job-Type: Full-Time

Location: Rolling Hills Memorial Park

Qualifications

  • High school diploma or equivalent required; some college or college degree preferred.

  • Proven track record of success in inside sales and outside sales production strongly preferred.

  • May require the possession (or ability to obtain) an insurance license as required by applicable law.

  • Valid driver’s license in good standing and acceptable driving record.

  • Bilingual speaking preferred.

Job Duties

  • Establishes a professional relationship with client families to ensure that all needs are being met.

  • Represents the company in a professional and caring manner.

  • Provides tours and guides families that visit the cemetery locations.

  • Attends services and visitations for client families to develop relationships, ensure excellent service, and potential referrals.

  • Completes required paperwork, ensures proper interment verification process, and conducts blind checks, ensuring compliance with all relevant state and industry regulations and in accordance with company policies and procedures.

  • Develops new prospects and community-based contacts.

  • Makes presentations at the business location, at client family homes, and at public community events highlighting merchandise, services, and the benefits of pre-need arranging.

  • Maintains positive and proactive communication and cooperation with all funeral homes, departments, and team members to ensure a smooth service process for the family.

  • Actively participates in all required location and company training initiatives.

  • Reports all progress to the Sales Manager (or Unit Leader) as directed.

  • Schedules and conducts aftercare appointments to ensure client family satisfaction and obtain referrals; and

  • Identifies and remedies all hazards at location and on grounds.

  • Performs other duties as assigned.

Benefits:

  • Dental insurance

  • Employee assistance program

  • Employee discount

  • Flexible spending account

  • Health insurance

  • Health savings account

  • Life insurance

  • Paid time off

  • Vision insurance

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