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Facebook Marketing Manager Jobs (NOW HIRING)

The Beauty Institute

Marketing Manager

Allentown, PA · Remote

Monitor performance metrics across SEO, paid advertising (Facebook Ads, Google Ads), Social Media ... Help identify, select and manage marketing agencies/vendors to ensure implementation and ...

Papa John's

Marketing Manager

Livonia, MI

$15 - $18/hr

Manage social media advertising campaigns using platforms like Facebook Advertising and Google ... and marketing materials. * Conduct keyword research and implement SEO best practices to enhance ...

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$33K

$83.5K

$145.5K

How much do facebook marketing manager jobs pay per year?

As of Jul 27, 2026, the average yearly pay for facebook marketing manager in the United States is $83,488.00, according to ZipRecruiter salary data. Most workers in this role earn between $60,000.00 and $98,000.00 per year, depending on experience, location, and employer.

What does a Facebook Marketing Manager do?

A Facebook Marketing Manager is responsible for creating, implementing, and overseeing marketing campaigns on Facebook to increase brand awareness, engagement, and sales. They manage ad budgets, develop targeted strategies, analyze campaign performance, and optimize ads for better results. The role often involves creating content, collaborating with other marketing team members, and staying updated on Facebook’s latest features and algorithm changes to ensure campaigns are effective.

What are the typical collaboration dynamics for a Facebook Marketing Manager within a company?

As a Facebook Marketing Manager, you’ll frequently collaborate with cross-functional teams including content creators, graphic designers, copywriters, and data analysts. You’ll work closely with product or brand managers to align campaign goals and messaging, and often coordinate with sales teams to ensure campaigns drive measurable business results. Regular meetings and feedback loops are common, especially when optimizing campaigns based on performance analytics. This role requires strong communication skills and the ability to manage multiple priorities while integrating input from various stakeholders.

What are the key skills and qualifications needed to thrive as a Facebook Marketing Manager, and why are they important?

To thrive as a Facebook Marketing Manager, you need expertise in digital marketing strategies, content creation, and data analysis, often supported by a bachelor's degree in marketing or a related field. Proficiency with Facebook Ads Manager, analytics platforms, and social media scheduling tools is essential. Strong communication, creativity, and adaptability help you engage audiences and respond to shifting trends. These skills and tools are crucial for executing effective campaigns, maximizing ROI, and maintaining a brand's competitive presence on Facebook.
More about Facebook Marketing Manager jobs
What cities are hiring for Facebook Marketing Manager jobs? Cities with the most Facebook Marketing Manager job openings:
What are the most commonly searched types of Facebook Marketing jobs? The most popular types of Facebook Marketing jobs are:
What states have the most Facebook Marketing Manager jobs? States with the most job openings for Facebook Marketing Manager jobs include:
What job categories do people searching Facebook Marketing Manager jobs look for? The top searched job categories for Facebook Marketing Manager jobs are:
Facebook Marketing Manager jobs near you
Infographic showing various Facebook Marketing Manager job openings in the United States as of July 2026, with employment types broken down into 1% As Needed, 74% Full Time, 15% Part Time, 1% Temporary, and 9% Contract. Highlights an 94% Physical, 2% Hybrid, and 4% Remote job distribution, with an average salary of $83,488 per year, or $40.1 per hour.
Brand Marketing Manager, Facebook

Brand Marketing Manager, Facebook

Facebook App

Menlo Park, CA

$152K/yr

Full-time

Posted 19 days ago

Meta rating

7.8

Company rating: 7.8 out of 10

Based on 45 frontline employees who took The Breakroom Quiz

136th of 245 rated software companies

Job description

For over 20 years, the Facebook app has built technologies that connect us to the people, experiences and content that enrich our lives in big and small ways. Facebook is looking for a Brand Marketing Manager who can help reimagine how we bring this promise to life for new audiences. This role will be responsible for helping evolve Facebook’s marketing playbook, piloting new ways that help people experience the brand–spanning in-product experiences, partnerships, branded content and more–that build affinity and drive results. This person is a strategic brand builder and collaborator with experience aligning cross-functional teams around shared goals and operator who can translate data and insights into white space brand opportunities; rally teams and agencies to build and execute multi-channel plans with a high degree of creativity and analytical rigor; and an ability to execute efficiently within tight timelines, iterate and bring people along in the journey.
Brand Marketing Manager, Facebook Responsibilities:
  • Apply analytical rigor, an understanding of audience dynamics and trends, brand strategy and product knowledge to deliver innovative marketing programs that build brand relevance and drive results
  • Work closely with Product Marketing and Insights to translate business objectives into actionable marketing strategies
  • Deliver cross-channel marketing programs including strategy, creative development, execution, optimization, analysis and reporting
  • Author creative briefs and talent/partner pitches that generate actionable creative concepts that can help us solve ambiguous brand challenges
  • Partner closely with large, cross-functional team to identify opportunities and deliver integrated marketing programs
  • Develop and execute international marketing programs to expand brand presence and drive engagement across global markets

Minimum Qualifications:
  • 10+ years of experience in managing and executing large scale brand-building marketing initiatives and campaigns
  • Understanding of consumers, with demonstrated experience utilizing consumer research and data to drive actionable insights to develop marketing strategies and plans
  • Demonstrated experience leading media and creative agencies
  • Experience managing multiple initiatives/campaigns at the same time, and working with many different internal and external teams to ensure we are launching our programs seamlessly, and to maximize measurable impact
  • Experience in consumer product categories and brands such as consumer technology
  • BA/BS degree in Marketing, Communications, Business, or relevant field

Preferred Qualifications:
  • Tech sector experience
  • Experience adhering to and implementing responsible, ethical AI practices (e.g., risk assessment, bias mitigation, quality and accuracy reviews)
  • Experience working and adapting to evolving priorities and contributing to projects with loosely defined scope by proactively identifying next steps and aligning stakeholders
  • Demonstrated ability to integrate AI tools to optimize/redesign workflows and drive measurable impact (e.g., efficiency gains, quality improvements)
  • Demonstrated ongoing AI skill development (e.g., prompt/context engineering, agent orchestration) and staying current with emerging AI technologies

About Meta:
Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today—beyond the constraints of screens, the limits of distance, and even the rules of physics.
Meta is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Meta participates in the E-Verify program in certain locations, as required by law. Please note that Meta may leverage artificial intelligence and machine learning technologies in connection with applications for employment.
Meta is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at accommodations-ext@meta.com.
$152,000/year to $213,000/year + bonus + equity + benefits
Individual compensation is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base hourly rate, monthly rate, or annual salary only, and do not include bonus, equity or sales incentives, if applicable. In addition to base compensation, Meta offers benefits. Learn more about benefits at Meta.

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