ZipRecruiter

Log In

1

Executive Director Content Strategy Jobs in Reston, VA

Potomac

Content Brand Strategy Manager

Bethesda, MD · On-site

$80K - $115K/yr

This is a strategic storytelling role responsible for developing compelling narratives, creating high-impact content, and ensuring brand consistency across marketing, sales, executive communications ...

next page

Showing results 1-20

All JobsContent Strategy JobsExecutive Director Content Strategy JobsExecutive Director Content Strategy Jobs in Reston, VA

Executive Director Content Strategy information

See Reston, VA salary details

$62.9K

$133.5K

$228.4K

How much do executive director content strategy jobs pay per year?

As of Aug 3, 2026, the average yearly pay for executive director content strategy in Reston, VA is $133,455.00, according to ZipRecruiter salary data. Most workers in this role earn between $87,400.00 and $168,500.00 per year, depending on experience, location, and employer.

How does an Executive Director of Content Strategy typically collaborate with other departments within an organization?

An Executive Director of Content Strategy often works cross-functionally with departments such as marketing, product, design, and communications to ensure that content aligns with overall business objectives and brand messaging. This role requires frequent meetings with stakeholders to gather input, share content performance insights, and coordinate campaigns. By fostering strong interdepartmental relationships, the Executive Director can drive unified content initiatives that support growth and engagement across multiple channels. Effective communication and leadership skills are essential to manage these collaborations successfully.

What are the key skills and qualifications needed to thrive as an Executive Director of Content Strategy, and why are they important?

To thrive as an Executive Director of Content Strategy, you need extensive experience in content creation, editorial leadership, and strategic planning, often supported by a degree in communications, marketing, or a related field. Familiarity with content management systems (CMS), analytics platforms like Google Analytics, and project management tools is essential, as are certifications in digital marketing or content strategy. Exceptional leadership, communication, and collaboration skills enable you to guide cross-functional teams and align content initiatives with organizational goals. These competencies are vital for driving impactful content strategies that engage audiences and support business objectives.

What does an Executive Director of Content Strategy do?

An Executive Director of Content Strategy leads the planning, creation, and management of content across an organization to support business goals. They develop content strategies that align with brand messaging, oversee content teams, and ensure consistency and quality across all channels. This role often involves collaborating with marketing, product, and executive teams to drive engagement, increase brand awareness, and support revenue objectives. They also analyze content performance data to refine strategies and deliver measurable results.
What are popular job titles related to Executive Director Content Strategy jobs in Reston, VA? For Executive Director Content Strategy jobs in Reston, VA, the most frequently searched job titles are:
What job categories do people searching Executive Director Content Strategy jobs in Reston, VA look for? The top searched job categories for Executive Director Content Strategy jobs in Reston, VA are:
What cities near Reston, VA are hiring for Executive Director Content Strategy jobs? Cities near Reston, VA with the most Executive Director Content Strategy job openings:
Executive Director Content Strategy jobs near you

Director, Content Strategy and Brand Management

American Society of Clinical Oncology

Alexandria, VA • On-site, Remote

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Posted 9 days ago

Job description

Are you interested in making a world of difference in cancer care?

Cancer strikes more than 10 million people worldwide each year. As the leading medical society representing doctors who care for people with cancer, the American Society of Clinical Oncology (ASCO) is committed to conquering cancer through research, education, and promotion of the highest quality care.


Who we are:
ASCO is a flexible, high-performance membership organization where employees collaborate to support our mission through evidence, care, and impact. Together with Conquer Cancer, the ASCO Foundation, we foster a culture that prioritizes customer-centricity, emphasizes teamwork, and commits to quality. Our culture, ASCO Works - Our Way of Working, has long enabled workplace flexibility and embraced technology to help us achieve balance. To learn what it's like to work at ASCO, click here.


Total Rewards:

At ASCO, we offer a competitive and comprehensive total rewards package. Our compensation philosophy and structure ensure that payremainsmarket-based, tied to performance,and aligned with our core values. The hiring salary range displayed accounts for a broad spectrum of factors, and the final offer will depend on an evaluation of the selected candidate's experience, training, and specialized skill sets.


In addition to base pay, this position is eligible for our robust total rewards package, which includes health, vision, and dental insurance, a 401(k) with generous contribution, health and wellness benefits, family forming benefits, education support program, generous leave, and much more!


Who we are looking for:

ASCO is in search of a Director, Content Strategy and Brand Management to join our Integrated Marketing and Communications (ICM) Department to provide leadership and strategic oversight of a unified brand and content strategy that safeguards the mission and values for ASCO and Conquer Cancer. The Director is responsible for architecting a holistic storytelling ecoysystem, furthering the organization's reputation as the leading authority in cancer care, driving philanthropic impact, and enhancing member engagement. This role functions as an enterprise-wide orchestrator who balances strategic brand positioning and narrative architecture with technical, high-velocity content and creative production.
Remote candidates welcome or at primary location in Alexandria, VA.

Responsibilities

Content Strategy and Governance

  • Drive an integrated, channel-agnostic digital, multimedia storytelling strategy that elevates the organization's reputation as a timely, trusted authority in cancer care and accelerates philanthropic impact.
  • Drive collaboration with digital channel leads, global program strategy teams, enterprise communications, and public affairs teams on the strategic input, distribution, and performance of content across web, email, social media, and digital advertising platforms.
  • Manage the high-visibility campaign review ecosystem, unifying editorial copy approvals from the content strategy function with visual design direction from the brand function.
  • Establish, maintain, and enforce comprehensive content governance plans, lifecycle standards, quality guardrails, and taxonomy frameworks across a centralized content ecosystem to maximize cross-promotion, compliance, and strategic alignment with business objectives.
  • Foster structured collaboration with the Performance Marketing team to ensure all digital, multimedia content leverages keyword and SEO insights to effectively maximize audience reach.
  • Play a pivotal role in the development, implementation, and continuous optimization of agile content workflows, team processes, and division standard operating procedures.

Content and Creative Operations

  • Partner with the IT department as the primary stakeholder to drive the architecture, organization, and ICM-wide adoption of the Digital Asset Management System (DAMS).
  • Define operational guardrails, copyright compliance workflows, and ethical standards for the team's use of approved generative AI tools within creative and editorial pipelines.
  • Hold ultimate accountability for routine visual and message-compliance audits across all digital properties and materials to identify and correct deviations from brand guidelines.
  • Oversee the management of ASCO's staff brand portal, self-service toolkits, and accessible templates to empower staff to create brand-aligned content independently.
  • Champion department-wide education initiatives and professional development opportunities for the broader ICM staff to elevate digital content and design best practices across the enterprise.
  • Manage the branding and content operational budgets, directing activities and contracts with external agencies, and serve as the chief point of contact with ASCO's legal team for brand-related issues.
  • Supervise, mentor, and synchronize the daily efforts of the Content Strategy and Brand Management team while continuously infusing fresh communication trends, remaining agile enough to directly execute copywriting, brand positioning assets, or multimedia development when operational volumes demand hands-on support.

Visual Storytelling and Management

  • Create and oversee the long-term visual storytelling strategy, vision, priorities, and value propositions for ASCO and Conquer Cancer entities and brand families.
  • Oversee brand staff member in aligning all enterprise-wide marketing and digital communication activities to ensure consistent execution across the organization.
  • Collaborate closely with marketing strategists, stakeholders, and market research staff to translate research and member data into relevant, engaging brand experiences that align with evolving member and donor-audience needs.

Required Education and Experience

  • Bachelor's degree in Marketing, Strategic Communications, Journalism, Brand Management or related field
  • 10 - 12 years of experience in brand and content leadership, with at least 5 years in a senior role overseeing both strategy, storytelling, and technical production
  • Proven track record of leading multi-channel storytelling campaigns for complex, multi-entity organizations and managing high-volume content operations across digital channels
  • Experience in a healthcare, medical society, or clinical environment with the ability to translate complex scientific topics into accessible language
  • Experience with fundraising marketing and/or working in a professional association/nonprofit organization
  • Deep knowledge of the modern digital landscape
  • Proficiency with AP Style
  • 5 years of supervisory experience

Preferred Education and Experience

  • Experience with project management, content creation, and content workflow tools
  • Prior experience in an agency setting
  • Experience in oncology content
  • Master's degree in a related discipline

Competencies

  • Strong client service mindset, experience, and skills
  • Excellent organizational skills with high attention to detail
  • Exceptional collaborator with advanced interpersonal, negotiation, and cross-functional relationship building skills
  • Outstanding communication skills, including written, with ability to clearly convey and receive information
  • Strong presentation skills and ability to develop clear narratives out of complex ideas and circumstances
  • Ability to lead effectively requiring high levels of collaboration, sound judgment and significant operational and administrative management expertise
  • Excellent time management skills with the ability to assess resourcing, manage competing priorities, multiple projects/timelines
  • Ability to inspire, develop, and grow individual and team performance

ADA/Physical Requirements

Must lift up to 10 lbs

Extended periods seated or standing at a desk

High use of computer and other office technology equipment

Travel

5-10 days/yr

Compensation

This is an exempt position. The hiring salary range for this position is $142,500-$165,000 annualized.

The range displayed reflects the minimum and maximum annualized salary ASCO expects to provide for a new hire for the position across the U.S. We thoughtfully determine and design offers based on the selected candidate's relevant experience and qualifications.

Generous Benefits Package:

  • Hybrid Work Environment
  • Open Leave Policy
  • Paid Family Leave
  • 13 Paid Holidays per Calendar Year
  • Staff Appreciation Days
  • 401(k): 7.5% Employer Contribution
  • Medical/Dental/Vision
  • Employee Assistance Program
  • Fertility and Family Forming
  • Healthcare Concierge
  • Flexible Spending Account(s)
  • Healthcare Savings Account
  • Disability and Life Insurance

Applications are accepted and reviewed on a rolling basis. The job posting will remain active throughout the candidate application evaluation process.

The American Society of Clinical Oncology (ASCO) is an Equal Employment Opportunity (EEO) employer. It is the policy of the Company to provide equal employment opportunities to all qualified applicants without regard to race, color, national origin, sex, and religion.

Apply