Executive Director Content Strategy Jobs in Reston, VA

Cooley is seeking a Content Strategy & Production Manager to join the Marketing and Client Development team.

Position summary: This role is part of the Integrated Content Marketing Team, which serves as the Firm's Voice, and orchestrates the firm's editorial strategy and messaging framework. Responsible for driving the firm's editorial content strategy by transforming complex legal and industry concepts into market-facing thought leadership, campaign assets, and practice positioning materials. This role combines hands-on content development, editorial oversight, team leadership, and process optimization to deliver compelling, high-quality content that advances the firm's brand and business goals. Specific duties and responsibilities include, but are not limited to, the following:

Position responsibilities:

• Subject Matter Expert (SME) Interviewing: Conduct advanced interviews with senior partners to extract, distill, and shape complex legal and market concepts into compelling narratives.

• Always-Ready Collateral Development: Draft and refine complex foundational go-to-market materials (e.g., core practice capabilities decks, global service line overviews).

• Content Campaign Production: Write targeted long-form thought leadership and analysis pieces designed to anchor major cross-functional marketing campaigns.

• Cross-Sub-Vertical Handoff: Package completed long-form editorial drafts into structured outlines for the Messaging team to build distribution and email assets.

• Competitor & Topic Research: Conduct deep-dive topic and keyword research to ensure our editorial content targets relevant client needs and whitespace opportunities.

• Freelance Editor: Review and edit the work of external contract writers, ensuring adherence to the firm's voice and stylistic standards.

• Quality Control Gatekeeping: Review content drafted by Copy Editors, providing editorial feedback to elevate quality and clarity.

• Process Contribution: Collaborate with the AD to continuously refine the editorial workflows from ideation to final drafting.

• People Leader:

• Serve as direct supervisor and mentor to direct reports

• Provide day-to-day supervision of direct reports, ensure compliance with assigned work hours and monitor for compliance with all firm and department policies. Manage staffing coverage, review and process time logs/time off requests

• Support business professional development and continued educational opportunities

• In collaboration with immediate supervisor and central HR, participate in hiring, performance appraisals, counseling, termination and other employee lifecycle events

• All other duties as assigned or required

Skills and experience:

Required:

• After orientation at Cooley LLP, exhibit proficiency in the Microsoft Office suite, iManage and other firm applications

• Ability to work extended and/or weekend hours, as required

• Ability to travel, as required

• 5+ years applicable experience in the field (e.g., marketing or business development, preferably with an emphasis working in an integrated content function)

• Prior professional services industry experience and/or B2B marketing experience

• Demonstrated experience writing content for an evolving search landscape (e.g., AEO, GEO)

• Experience with modern technologies including Digital Asset Management

• Experience with emerging technologies that increase the efficiency and output of content

Preferred:

• Bachelor's degree

• Supervisory experience

• Prior legal industry or professional services experience

Competencies:

• Entrepreneurial by nature

• Excellent attention to detail

• Approaches tasks through a lens of quality and consistency

• Approaches tasks through a digital first lens

• Exceptional interpersonal and communication skills with ability to facilitate and solve problems

• Ability to organize, prioritize and coordinate multiple activities often under tight timelines

• Takes a consultative approach to set goals, drive projects, and achieve outcomes

• Strong judgment

• Team-player with collaborative spirit

• Unwavering ability to handle and maintain confidentiality regarding firm information, projects,client data

• High level of professionalism at all times

• Demonstrated ability to lead through influence and develop talent

• Proactive, analytical mindset

• Effective presentation skills