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Events Marketing Assistant Jobs in Springfield, MA

Bay Path University

Admissions Counselor

Longmeadow, MA

$38K - $46K/yr

... Event Planning & Marketing * Assist with the development and implementation of marketing and recruitment strategies for assigned territory and auxiliary responsibilities, such as informational ...

BAY PATH UNIVERSITY

Admissions Counselor

Longmeadow, MA · On-site

$39K - $52K/yr

... Event Planning & Marketing * Assist with the development and implementation of marketing and recruitment strategies for assigned territory and auxiliary responsibilities, such as informational ...

Travel + Leisure Co.

Marketing Admin

Windsor, CT · On-site

$22/hr

Maintains system data and access by adding new call centers, source events, packages, offers, tour schedules and employee log ins. Ensures accurate tracking of marketing programs/categories and ...

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All JobsEvents Marketing JobsEvents Marketing Assistant JobsEvents Marketing Assistant Jobs in Springfield, MA

Events Marketing Assistant information

See Springfield, MA salary details

$22.9K

$45.3K

$59.3K

How much do events marketing assistant jobs pay per year?

As of Aug 22, 2026, the average yearly pay for events marketing assistant in Springfield, MA is $45,287.00, according to ZipRecruiter salary data. Most workers in this role earn between $39,900.00 and $50,300.00 per year, depending on experience, location, and employer.

What does an events marketing assistant do?

An Events Marketing Assistant supports the planning, coordination, and execution of marketing activities related to events such as conferences, trade shows, or promotional campaigns. Their responsibilities include assisting with event logistics, creating marketing materials, managing social media promotion, communicating with vendors and attendees, and tracking event performance. By working closely with event managers and marketing teams, they help ensure events run smoothly and meet promotional goals.

What are the key skills and qualifications needed to thrive as an events marketing assistant?

To thrive as an Events Marketing Assistant, you need strong organizational skills, attention to detail, and a background in marketing or communications, often supported by a relevant degree or equivalent experience. Familiarity with event management software, CRM systems, and digital marketing tools like email platforms and social media schedulers is typically required. Excellent interpersonal skills, creativity, and the ability to multitask effectively help you excel in a fast-paced, client-facing environment. These skills are essential for ensuring seamless event execution, effective promotion, and positive attendee experiences.

How does an events marketing assistant typically collaborate with other departments during the planning and execution of an event?

As an Events Marketing Assistant, you’ll work closely with teams such as sales, public relations, and creative design to ensure cohesive event promotion and smooth execution. You may coordinate with the sales team to understand target audiences, liaise with designers for event collateral, and communicate with PR to maximize media coverage. This cross-functional collaboration is essential for aligning messaging, meeting deadlines, and resolving logistical challenges. Building strong relationships across departments is a key part of success in this role.

What is the difference between Events Marketing Assistant vs Marketing Coordinator?

AspectEvents Marketing AssistantMarketing Coordinator
CredentialsTypically requires a bachelor's degree in marketing, communications, or related fieldsSimilar educational background, often with additional certifications in marketing or event management
Work EnvironmentSupports event planning and execution, often working on-site during eventsCoordinates overall marketing campaigns, including events, digital marketing, and advertising
Employer & Industry UsageUsed in event planning companies, corporate marketing teams, and nonprofitsCommon in marketing departments across various industries, including retail, tech, and services
Search & Comparison IntentOften compared for entry-level roles or specific event support tasksCompared for broader marketing responsibilities and campaign management

While both roles require marketing knowledge and support event activities, the Events Marketing Assistant focuses primarily on assisting with event logistics and execution. The Marketing Coordinator has a broader scope, managing entire marketing campaigns, including events, digital marketing, and branding efforts.

What are the most commonly searched types of Events Marketing jobs in Springfield, MA?

The most popular types of Events Marketing jobs in Springfield, MA are:

What are popular job titles related to Events Marketing Assistant jobs in Springfield, MA?

For Events Marketing Assistant jobs in Springfield, MA, the most frequently searched job titles are:

What job categories do people searching Events Marketing Assistant jobs in Springfield, MA look for?

The top searched job categories for Events Marketing Assistant jobs in Springfield, MA are:

What cities near Springfield, MA are hiring for Events Marketing Assistant jobs?

Cities near Springfield, MA with the most Events Marketing Assistant job openings:

Events Marketing Assistant jobs near you
Infographic showing various Events Marketing Assistant job openings in Springfield, MA as of August 2026, with employment types broken down into 8% Internship, 61% Full Time, 23% Part Time, and 8% Contract. Highlights an 100% In-person job distribution, with an average salary of $45,287 per year, or $21.8 per hour.

Admissions Counselor

Bay Path University

Longmeadow, MA

$38K - $46K/yr

Full-time

Posted 16 days ago

Job description

Overview

Salary Range

$38,395.00 - $46,137.00 Salary

Position Type

Full-Time Salaried

Description

JOB SUMMARY:

The Admissions Counselor represents Bay Path University and serves as the primary point of contact for the admissions office and all admissions-related events and activities, ensuring compliance with state and federal regulations. This position focuses primarily on direct student recruitment, ethically communicating the value of a Bay Path education, program features, admission requirements, financial assistance, and other essential information to prospective students and their families.

ESSENTIAL JOB FUNCTIONS:

Territory Management & Recruitment

  • Manage enrollment services, new student recruitment, community outreach, and promotional events within an assigned geographic territory

  • Develop and strengthen assigned territory by researching trends, demographics, and identifying growth opportunities

  • Counsel and effectively communicate with prospective students and their influencers (e.g., family members, guidance counselors, coaches, etc.) on the enrollment process, academic programs, co-curricular activities, financial aid, student services, campus facilities, graduate outcomes, and pathways for graduate degrees through a variety of venues

  • Build relationships with students, influencers, and guidance counselors; present information regarding the university, program offerings, structure, accreditation, and cost in an accurate and ethical manner

  • Positively interact with students and influencers; schedule and conduct interviews, pursue qualified candidates for enrollment, and determine appropriateness of candidates based upon career goal compatibility

  • Evening and weekend hours required to conduct recruitment travel, on-campus admissions events, admissions candidate outreach, file reviews, and general office coverage throughout the year; must be flexible and able to travel extensively 8-12 weeks in the fall and 4-6 weeks in the spring, including overnight travel; rental car provided for recruitment-related travel

Event Planning & Marketing

  • Assist with the development and implementation of marketing and recruitment strategies for assigned territory and auxiliary responsibilities, such as informational workshops, college visitations, and tours

  • Plan, organize, and coordinate office and marketing activities, recruitment and new student orientation programs, open houses, regional and community presentations, career days, and campus-wide recruiting events

Compliance & Systems

  • Comply with all necessary systems and data entry requirements to effectively maintain student records and account for outreach efforts; work within the customer relationship management (CRM) system and any other software required

  • Read and review applications; provide admission recommendations for domestic and international applicants

  • Ensure compliance with all state and federal regulations related to admissions and student records, including FERPA and HIPAA guidelines

Other Duties

  • Perform other duties and take on additional responsibilities as requested by the University

REQUIRED SKILLS/ABILITIES/KNOWLEDGE:

  • Excellent communication skills, including writing, proofreading, and speaking

  • Excellent interpersonal skills, both in person and by phone, with high professionalism

  • Ability to manage multiple projects and work assignments from a variety of staff and volunteers

  • Ability to accomplish projects and meet required deadlines with little supervision

  • Exceptional customer service ethic and high expectations for quality

  • Working knowledge of Microsoft Word, Excel, PowerPoint, and customer relationship management software

  • Valid U.S. driver's license; ability and willingness to travel independently, primarily by automobile, to various locations and events

  • Must successfully pass the online Safe Driving Course (within 15 days of hire) and driving record check at time of hire and annually thereafter

  • Ability to handle confidential information with discretion and within FERPA and HIPAA guidelines

  • Willingness and ability to work a flexible and extended schedule, including weekends, evenings, and overnights for peak Fall and Spring recruitment seasons (8-12 weeks in the fall, 4-6 weeks in the spring)

  • Ability to adhere to University policies and procedures

  • Ability to represent the admissions profession positively through a strong, student-centered ethic

  • Commitment to a culture of diversity, equity, respect, and inclusion; demonstrated ability to build working relationships with people having a wide variety of backgrounds, perspectives, and experiences different from one's own

  • General knowledge of the University's mission, purpose, and goals, and the role this position plays in achieving those goals

Qualifications

REQUIRED SKILLS/ABILITIES/KNOWLEDGE:

  • Excellent communication skills, including writing, proofreading, and speaking

  • Excellent interpersonal skills, both in person and by phone, with high professionalism

  • Ability to manage multiple projects and work assignments from a variety of staff and volunteers

  • Ability to accomplish projects and meet required deadlines with little supervision

  • Exceptional customer service ethic and high expectations for quality

  • Working knowledge of Microsoft Word, Excel, PowerPoint, and customer relationship management software

  • Valid U.S. driver's license; ability and willingness to travel independently, primarily by automobile, to various locations and events

  • Must successfully pass the online Safe Driving Course (within 15 days of hire) and driving record check at time of hire and annually thereafter

  • Ability to handle confidential information with discretion and within FERPA and HIPAA guidelines

  • Willingness and ability to work a flexible and extended schedule, including weekends, evenings, and overnights for peak Fall and Spring recruitment seasons (8-12 weeks in the fall, 4-6 weeks in the spring)

  • Ability to adhere to University policies and procedures

  • Ability to represent the admissions profession positively through a strong, student-centered ethic

  • Commitment to a culture of diversity, equity, respect, and inclusion; demonstrated ability to build working relationships with people having a wide variety of backgrounds, perspectives, and experiences different from one's own

  • General knowledge of the University's mission, purpose, and goals, and the role this position plays in achieving those goals

Required:

  • Bachelors degree required.

Preferred:

  • Prior experience in admissions, recruitment, sales, or customer-facing roles

  • Fluency in the Spanish language preferred.


Compensation details: 38395-46137


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