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Entry Level Experiential Marketing Jobs in Springfield, MA

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Entry Level Experiential Marketing information

See Springfield, MA salary details

$28.7K

$48.3K

$58.4K

How much do entry level experiential marketing jobs pay per year?

As of Aug 23, 2026, the average yearly pay for entry level experiential marketing in Springfield, MA is $48,250.00, according to ZipRecruiter salary data. Most workers in this role earn between $42,800.00 and $53,000.00 per year, depending on experience, location, and employer.

What is entry level experiential marketing?

Entry level experiential marketing refers to starting positions in the field of marketing that focus on creating interactive, engaging experiences for consumers to connect with a brand or product. These roles often involve assisting with event planning, product demonstrations, brand activations, and on-site promotions to foster memorable customer interactions. Employees in entry level roles typically work closely with more experienced marketers and gain hands-on experience in campaign execution and brand representation. This is a great way for recent graduates or those new to marketing to build skills and begin a career in the industry.

What are the key skills and qualifications needed to thrive as an entry level experiential marketing professional?

To thrive as an Entry Level Experiential Marketing professional, you need a basic understanding of marketing principles, event coordination, and a degree in marketing or a related field is often preferred. Familiarity with event management software, social media platforms, and tools like Microsoft Office is typically required. Outstanding communication, creativity, and teamwork skills set candidates apart in this role. These abilities are crucial for executing engaging brand experiences and ensuring smooth collaboration with clients and team members.

What are some typical challenges faced by entry level experiential marketing professionals, and how can they overcome them?

Entry-level professionals in experiential marketing often encounter challenges such as tight event deadlines, adapting to last-minute changes, and balancing creative ideas with client expectations. Success in this role requires strong organizational skills, adaptability, and open communication with team members and clients. Building relationships with vendors and learning to manage logistics efficiently can help newcomers navigate these challenges and deliver memorable brand experiences.

What is the difference between Entry Level Experiential Marketing vs Entry Level Brand Ambassador?

AspectEntry Level Experiential MarketingEntry Level Brand Ambassador
CredentialsHigh school diploma or equivalent; some roles may prefer marketing or communication courseworkHigh school diploma or equivalent; strong communication skills
Work EnvironmentEvent sites, promotional campaigns, trade showsIn-store, events, product sampling locations
Employer & Industry UsageMarketing agencies, brands, event companiesConsumer brands, retail, promotional agencies
Common Search & ComparisonYesYes

Entry Level Experiential Marketing roles focus on creating engaging brand experiences at events and campaigns, often involving coordination and setup. Entry Level Brand Ambassadors primarily promote products directly to consumers, often through sampling or demonstrations. While both roles involve direct consumer interaction and require strong communication skills, experiential marketing emphasizes event execution, whereas brand ambassadors focus on brand representation and customer engagement.

What are popular job titles related to Entry Level Experiential Marketing jobs in Springfield, MA?

For Entry Level Experiential Marketing jobs in Springfield, MA, the most frequently searched job titles are:

What job categories do people searching Entry Level Experiential Marketing jobs in Springfield, MA look for?

The top searched job categories for Entry Level Experiential Marketing jobs in Springfield, MA are:

What cities near Springfield, MA are hiring for Entry Level Experiential Marketing jobs?

Cities near Springfield, MA with the most Entry Level Experiential Marketing job openings:

Entry Level Experiential Marketing jobs near you

Associate, Marketing Strategy & Engagement

Big Fish Marketing Collective

Glastonbury, CT • On-site

$55K - $60K/yr

Full-time

Medical, Retirement, PTO

Re-posted 23 days ago

Job description

Associate, Marketing Strategy & Engagement
Reports to: Senior Manager
Type: Full-time
Location: In-person; Glastonbury, CT


Role Overview

Big Fish Marketing Collective is seeking a motivated, personable Associate to join our Marketing Strategy & Engagement team. This entry-level role offers hands-on experience in outreach, event marketing, project management, and audience strategy while supporting client programs. You will play a central role in identifying and securing event locations that connect brands directly with their target audiences, then helping manage those events from initial outreach through execution.

High performers will have opportunities to take on more client-facing responsibilities, contribute to strategy and process improvements, and grow toward more senior roles over time.

Key Responsibilities

  • Manage events from initial outreach through execution, including comprehensive planning documents, timelines, staffing, and internal resource coordination
  • Research and identify event locations that align with client goals and target audiences
  • Manage a high volume of phone and email outreach to secure event participation and build strong relationships with location contacts
  • Track outreach activity, responses, bookings, and event details using Monday.com
  • Gather and communicate key event details, including guidelines, permits, and activation requirements
  • Schedule confirmed events and maintain an organized event calendar to ensure program goals are met
  • Participate in project planning with internal teams, external partners, and clients
  • Manage project progress and adapt plans to shifting client priorities
  • Maintain clear notes, recaps, and reporting to support team and client alignment
  • Provide detailed post-project analysis and review
  • Contribute ideas to improve outreach, planning, processes, and targeting strategies
  • Remain flexible during downtime to support additional company projects and needs


Who You Are

  • Personable, confident, and comfortable speaking on the phone
  • Goal-oriented and motivated by measurable outcomes
  • Highly organized and detail-oriented, with the ability to manage multiple events, deadlines, and priorities with accuracy
  • Proactive and able to anticipate needs, follow up on outstanding items, and keep projects moving forward
  • Strong verbal and written communicator who can provide clear updates and maintain accurate project information
  • Collaborative team player who can also work independently and take ownership of assigned work
  • Adaptable in a fast-paced, deadline-driven environment
  • Strong problem-solving skills with a client-focused, solutions-oriented approach
  • Strategic thinker who is eager to understand how day-to-day work connects to broader client objectives
  • Willing to pitch in and support other teams when additional needs arise


What Success Looks Like

  • Consistently meeting or exceeding event booking goals
  • Owning assigned events from initial outreach through execution, ensuring details, deadlines, and logistics are accurate and finalized on time
  • Staying organized and ahead of needs, proactively following up on outstanding items and managing multiple events without details falling through the cracks
  • Communicating clearly and proactively with internal teams, partners, and clients
  • Taking initiative to adjust outreach approaches and identify opportunities to improve outreach, planning, and reporting
  • Demonstrating readiness for expanded client-facing responsibilities


Qualifications

  • Bachelor's degree preferred
  • 1-2 years of experience in sales, marketing, communications, events, outreach, or other customer-facing roles preferred
  • Ability to be in Glastonbury, CT office 5 days a week
  • Strong verbal communication and interpersonal skills
  • Proficient in Microsoft Office and Monday.com (willing to learn Monday.com if not trained)
  • Strong organizational skills and attention to detail


What We Offer

  • Paid, structured training with hands-on learning to develop outreach and event marketing skills
  • Exposure to marketing, event campaigns, and strategic client programs
  • Supportive team culture with opportunities for professional development
  • Performance-based incentives
  • Opportunities to work on nationally recognized client programs
  • A fast-paced and high-energy experiential marketing work environment


Compensation & Benefits

  • Salary range: $55,000-$60,000 plus bonus opportunity
  • Paid time off
  • Health insurance
  • 401k