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Entry Level Consumer Behavior Analyst Jobs in Raleigh, NC

gpec

Marketing Reporting Specialist

Raleigh, NC · On-site

Analyze purchasing behavior, buying cycles, and industry trends Data Analysis & Sales Forecasting * Track campaign performance, consumer behavior, and buying trends * Forecast future sales and market ...

gpec

Marketing Reporting Specialist

Raleigh, NC

Analyze purchasing behavior, buying cycles, and industry trends Data Analysis & Sales Forecasting * Track campaign performance, consumer behavior, and buying trends * Forecast future sales and market ...

gpec

Marketing Reporting Specialist

Raleigh, NC

Analyze purchasing behavior, buying cycles, and industry trends Data Analysis & Sales Forecasting * Track campaign performance, consumer behavior, and buying trends * Forecast future sales and market ...

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All JobsEntry Level Consumer Behavior Analyst JobsEntry Level Consumer Behavior Analyst Jobs in Raleigh, NC

Entry Level Consumer Behavior Analyst information

See Raleigh, NC salary details

$36.9K

$71.5K

$114.2K

How much do entry level consumer behavior analyst jobs pay per year?

As of Jun 29, 2026, the average yearly pay for entry level consumer behavior analyst in Raleigh, NC is $71,479.00, according to ZipRecruiter salary data. Most workers in this role earn between $63,200.00 and $77,300.00 per year, depending on experience, location, and employer.

What does an Entry Level Consumer Behavior Analyst do?

An Entry Level Consumer Behavior Analyst studies and interprets how individuals or groups make purchasing decisions. They gather and analyze data on consumer preferences, buying habits, and market trends to help companies understand what influences customers. Their work often involves conducting surveys, analyzing data, and reporting findings to improve marketing strategies or product development. In entry-level roles, analysts may assist senior team members and learn to use specialized research tools and software.

What are the key skills and qualifications needed to thrive as an Entry Level Consumer Behavior Analyst, and why are they important?

To thrive as an Entry Level Consumer Behavior Analyst, you need a background in psychology, marketing, or a related field, along with strong analytical and research skills. Familiarity with data analysis tools such as Excel, SPSS, or Google Analytics is typically required, and knowledge of survey platforms can be beneficial. Attention to detail, critical thinking, and effective communication help you interpret data and present actionable insights clearly. These skills are crucial for understanding consumer motivations and supporting data-driven marketing strategies that influence business decisions.

What is the difference between Entry Level Consumer Behavior Analyst vs Entry Level Market Research Analyst?

AspectEntry Level Consumer Behavior AnalystEntry Level Market Research Analyst
Required CredentialsBachelor's in Psychology, Marketing, or related field; some roles may require certifications in data analysisBachelor's in Marketing, Business, or related field; often requires skills in data collection and analysis
Work EnvironmentResearch firms, marketing departments, or consulting agencies; focus on consumer insightsMarket research firms, corporate marketing teams; focus on market trends and data analysis
Employer & Industry UsageUsed by companies aiming to understand consumer motivations and behaviorsUsed by organizations to analyze market conditions and inform business strategies

Both roles involve analyzing data to understand consumer or market trends, but Consumer Behavior Analysts focus specifically on consumer motivations and psychology, while Market Research Analysts examine broader market data. The roles often overlap in skills and work environments, making them common comparison points for entry-level professionals in marketing and research fields.

What types of projects and tasks can an Entry Level Consumer Behavior Analyst expect to work on in their first year?

As an Entry Level Consumer Behavior Analyst, you will typically assist with designing and conducting surveys, analyzing data on consumer preferences, and creating reports to help teams understand purchasing trends. You may work closely with marketing, product development, and sales teams to interpret findings and recommend actionable insights. Early projects often involve supporting senior analysts, cleaning and organizing data, and participating in brainstorming sessions to develop research strategies. This hands-on experience helps build your analytical and communication skills, setting the foundation for more independent project work as you gain experience.
What are the most commonly searched types of Consumer Behavior Analyst jobs in Raleigh, NC? The most popular types of Consumer Behavior Analyst jobs in Raleigh, NC are:
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Entry Level Consumer Behavior Analyst jobs near you

Marketing Reporting Specialist

gpec

Raleigh, NC • On-site

Other

Posted 11 days ago

Job description

Primary Function
This role will research market conditions, consumer behavior, and competitive landscapes to provide actionable insights that support business development and marketing strategies. The role analyzes data from surveys, company sources, and industry reports to identify trends, assist business development in targeting and identifying lead opportunities, inform lead generation campaigns, and recommend strategies to marketing managers for sales campaigns and promotional initiatives. 

Essential Duties
Market Research & Competitive Intelligence 

  • Conduct market research and analyze data to identify lead generation targets and campaign opportunities 
  • Assess market conditions to evaluate potential product and service sales 
  • Compile data on competitors including marketing methods, pricing, and sales activity 
  • Define addressable market by region and territory 
  • Analyze purchasing behavior, buying cycles, and industry trends 

Data Analysis & Sales Forecasting 

  • Track campaign performance, consumer behavior, and buying trends 
  • Forecast future sales and market trends using quantitative analysis 
  • Evaluate effectiveness of current market strategies and identify improvement opportunities 
  • Perform statistical analysis to support strategic decision making 

Reporting & Strategic Support 

  • Develop data collection measures to support research initiatives 
  • Prepare reports and presentations using charts, graphs, infographics, and other visual formats 
  • Collaborate with Marketing Manager to develop strategies that maximize profitability 

Minimum Requirements 

Education 

Bachelor’s degree in business, marketing, statistics, data analytics, social sciences, or a related field. 

Work Experience 

  • 1-2+ years of marketing experience working or interning with a firm on marketing analysis. 
  • Proficient in statistical software including R, SAS, and SPSS. 
  • Skilled in programming and database query languages such as SQL. 
  • Advanced proficiency in Microsoft Office Suite including Excel, PowerPoint, and Word. 
  • Working knowledge of industry analytic and business intelligence platforms including Google Analytics, Microsoft Power BI, and Adobe Analytics. 

Physical 

  • Ability to sit and utilize Laptop/PC for extensive periods. 

Other 

  • Strong written and verbal communication skills with the ability to clearly convey complex information to clients and cross functional teams. 
  • Advanced analytical and critical thinking skills with the ability to interpret large data sets and translate insights into actionable marketing strategies. 
  • Ability to leverage data analytics and reporting tools to support business insights and decision making. 

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