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Email Marketing Operations Manager Jobs in Decatur, GA

As the CRM & Email Marketing Specialist, you will own the given tactical strategy, planning, design ... You'll work closely with the Digital Marketing Manager to plan, build, optimize, and scale ...

MARKETING OPERATIONS LEAD Passion, Inc. OBJECTIVE The Marketing Operations Lead is the systems ... Manage tracking mechanisms (UTMs, custom events, tagging) across paid, email, and web efforts.

MARKETING OPERATIONS LEAD Passion, Inc. OBJECTIVE The Marketing Operations Lead is the systems ... Manage tracking mechanisms (UTMs, custom events, tagging) across paid, email, and web efforts.

MARKETING OPERATIONS LEAD Passion, Inc. OBJECTIVE The Marketing Operations Lead is the systems ... Manage tracking mechanisms (UTMs, custom events, tagging) across paid, email, and web efforts.

Marketing Coordinator

Atlanta, GA · On-site

$41K - $57K/yr

Build emails, landing pages, and workflows in HubSpot * Manage campaign setup, tagging, and list ... Buildout and support team on pre and post webinar work Marketing Operations & Admin * Maintain ...

Marketing Coordinator

Dunwoody, GA · On-site

$41K - $57K/yr

Build emails, landing pages, and workflows in HubSpot * Manage campaign setup, tagging, and list ... Buildout and support team on pre and post webinar work Marketing Operations & Admin * Maintain ...

Marketing Coordinator

Dunwoody, GA

$41K - $57K/yr

Build emails, landing pages, and workflows in HubSpot * Manage campaign setup, tagging, and list ... Buildout and support team on pre and post webinar work Marketing Operations & Admin * Maintain ...

As a Marketing Operations Analyst on the Marketing Operations & Technology team, you'll help share ... Data Governance and Management: Gain a comprehensive understanding of our data quality and flow ...

As a Marketing Operations Analyst on the Marketing Operations & Technology team, you'll help share ... Data Governance and Management: Gain a comprehensive understanding of our data quality and flow ...

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Showing results 1-20

Email Marketing Operations Manager information

See Decatur, GA salary details

$78.6K

$92.6K

$105K

How much do email marketing operations manager jobs pay per year?

As of Jun 22, 2026, the average yearly pay for email marketing operations manager in Decatur, GA is $92,632.00, according to ZipRecruiter salary data. Most workers in this role earn between $85,900.00 and $99,600.00 per year, depending on experience, location, and employer.

What is the difference between Email Marketing Operations Manager vs Email Marketing Specialist?

AspectEmail Marketing Operations ManagerEmail Marketing Specialist
ResponsibilitiesOversees email campaign workflows, manages automation, ensures technical setup, and optimizes email systems.Creates email content, designs campaigns, segments audiences, and analyzes campaign performance.
Required SkillsTechnical knowledge of email platforms, automation tools, data analysis, and project management.Copywriting, design skills, segmentation, and basic analytics.
CredentialsOften requires marketing certifications or technical training in email platforms.Marketing or communications degrees, with certifications like HubSpot or Mailchimp preferred.
Work EnvironmentTypically in marketing teams within digital agencies, e-commerce, or corporate marketing departments.

The Email Marketing Operations Manager focuses on managing the technical and operational aspects of email campaigns, ensuring systems run smoothly and efficiently. In contrast, the Email Marketing Specialist concentrates on content creation and campaign execution. Both roles often collaborate but serve different functions within email marketing strategies.

What are some common challenges faced by an Email Marketing Operations Manager when coordinating campaigns across multiple teams?

Email Marketing Operations Managers often face the challenge of aligning messaging, timelines, and data requirements across marketing, design, content, and IT teams. Coordinating these elements requires strong project management skills and clear communication to avoid delays or inconsistencies in campaigns. Additionally, ensuring compliance with data privacy regulations and maintaining list hygiene can add complexity, especially when managing multiple campaigns simultaneously. Proactively setting expectations, using collaborative tools, and establishing streamlined workflows can help mitigate these challenges.

What does an Email Marketing Operations Manager do?

An Email Marketing Operations Manager oversees the planning, execution, and optimization of email marketing campaigns. Their responsibilities include managing email lists, ensuring deliverability, analyzing campaign performance, and maintaining compliance with regulations like GDPR and CAN-SPAM. They work closely with marketing teams to create effective strategies, implement automation, and use analytics to improve engagement and conversion rates.

What are the key skills and qualifications needed to thrive as an Email Marketing Operations Manager, and why are they important?

To thrive as an Email Marketing Operations Manager, you need expertise in digital marketing strategies, campaign management, and a strong understanding of email compliance regulations, often supported by a degree in marketing or similar field. Familiarity with email marketing platforms (such as Salesforce Marketing Cloud, Mailchimp, or HubSpot), analytics tools, and CRM systems is typically required, along with certifications like HubSpot Email Marketing or Salesforce Certified Marketing Cloud Email Specialist. Strong project management, attention to detail, and effective communication skills help you excel in coordinating teams and optimizing campaign performance. These skills and qualifications are vital to drive engagement, maintain brand reputation, and achieve measurable business outcomes through targeted email campaigns.
What job categories do people searching Email Marketing Operations Manager jobs in Decatur, GA look for? The top searched job categories for Email Marketing Operations Manager jobs in Decatur, GA are:
What cities near Decatur, GA are hiring for Email Marketing Operations Manager jobs? Cities near Decatur, GA with the most Email Marketing Operations Manager job openings:
Infographic showing various Email Marketing Operations Manager job openings in Decatur, GA as of June 2026, with employment types broken down into 100% Full Time. Highlights an 60% In-person, and 40% Remote job distribution, with an average salary of $92,632 per year, or $44.5 per hour.

CRM and Email Marketing Specialist

Yamaha Motor Corporation

Kennesaw, GA • On-site

Full-time

Medical, Dental, Vision, Life, Retirement

Posted 9 days ago


Job description

Yamaha Outboards has an excellent opportunity for a CRM and Email Marketing Specialist to join our Marine team in Kennesaw, GA. Yamaha Outboards is seeking a highly analytical, data driven, and creatively minded marketer who thrives in a fast-paced environment and brings a proactive, positive attitude to every project. This role plays a key part in shaping how Yamaha Outboards connects with consumers through smarter data, stronger insights, and meaningful digital touchpoints.
As the CRM & Email Marketing Specialist, you will own the given tactical strategy, planning, design, execution, and performance reporting for Yamaha Outboards outbound email and SMS programs across the U.S. market. This role will report to the Digital Marketing Manager. You'll work closely with the Digital Marketing Manager to plan, build, optimize, and scale communications that support key business priorities. This will include product education and brand storytelling to lead nurturing and purchase path conversions.
The ideal candidate is a motivated self-starter with a strong direct to consumer mindset and a passion for crafting personalized 1:1 consumer experience at scale. You'll bring exceptional attention to detail, natural curiosity, and the confidence to explore new digital marketing opportunities. You aren't afraid to run with ideas and understand Yamaha Outboards consumers, their ownership journey, and how to deliver content that drives engagement, loyalty, and demand for the industry's most trusted outboard brand.
What you'll be doing:
  • Execute CRM channel communications across email and SMS, aligned to Yamaha Outboards email campaign calendar.
  • Own day-to-day CRM activities including campaign setup, scheduling, Q/A testing, tagging, segmentation, and deployment of one-time, recurring, triggered, and dynamic content campaigns.
  • Plan, build, and publish monthly newsletter, including content coordination, layout assembly, and scheduling.
  • Monitor, analyze, and document campaign KPI's against established benchmarks, including Open Rate, Click-to-Open Rate, Conversions, and Unsubscribes.
  • Monitor live campaigns and journeys for any discrepancies, such as data issues, send errors, broken links and proactively troubleshoot or escalate as needed.
  • Identify, plan, and execute A/B tests to improve channel performance and uncover consumer insights.
  • Partner with the Digital Marketing Manager and Business Groups to understand CRM & email strategic priorities and develop digital workstreams that support Yamaha Outboards lifecycle marketing goals that align with our segmentations.
  • Align email & SMS communications with new product and model launches, ensuring coordinated messaging for both consumer and dealer audiences.
  • Manage and prioritize ad hoc requests while maintaining delivery expectations and deadlines.

What you need to be successful:
  • BA/BS degree in Marketing, Marketing Communications, related fields or equivalent combination of education and work experience.
  • 2+ years of experience in email marketing, digital marketing, or related fields.
  • Hands on experience with enterprise level platforms such as Salesforce Marketing Cloud and Tableau.
  • Working knowledge of CRM reporting and analytics platform (i.e. Tableau, Google Analytics).
  • Knowledge of developing and executing email (HTML) and SMS marketing campaign strategies.
  • Ability to interpret data, identify insights, and translate findings into actionable recommendations.
  • Strong attention to detail with the ability to understand and support larger strategic objectives.
  • Excellent written and verbal communication skills.
  • Proven ability to independently and creatively problem solve to move projects forward.
  • Highly motivated self-starter with strong organization and multi-tasking capabilities.
  • Comfortable collaborating with multiple teams, stakeholders, and external partners.
  • Demonstrate ability to prioritize workload and meet deadlines across a variety of marketing deliverables.

Don't meet every single requirement? Studies have shown that women and underrepresented minorities are less likely to apply to jobs unless they meet every single qualification. At Yamaha, we understand that talent comes in various forms; as such, we are dedicated to building a diverse, inclusive, and authentic workplace. If you're excited about this role but your past experience doesn't align perfectly with every qualification in the job description, we encourage you to apply anyway. You may be just the right candidate for this or other roles!
What's in it for you:
  • 401(k) and Profit Sharing
  • Fertility Benefits
  • 37.5 hour work-week
  • Medical, Dental, Vision
  • Life and AD&D Insurance
  • Wellness Program
  • Short-Term Disability Coverage (for hourly roles)
  • Long-Term Disability
  • Student Debt Repayment Benefits
  • Ability to borrow Yamaha product

Reports to: Digital Marketing Manager
Yamaha Motor Corporation, USA is proud to be an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identify, national origin, veteran or disability or any other status protected by federal, state, or local law. We celebrate diversity and are committed to creating an inclusive environment for all employees.
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