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Email Marketing Operations Manager Jobs in Indiana

FocusKPI

Marketing Operations Analyst

Gary, IN · On-site

As a Marketing Operations Analyst on the Marketing Operations & Technology team, you'll help share ... Data Governance and Management: Gain a comprehensive understanding of our data quality and flow ...

FocusKPI

Marketing Operations Analyst

Indianapolis, IN · On-site

As a Marketing Operations Analyst on the Marketing Operations & Technology team, you'll help share ... Data Governance and Management: Gain a comprehensive understanding of our data quality and flow ...

FocusKPI

As a Marketing Operations Analyst on the Marketing Operations & Technology team, you'll help share ... Data Governance and Management: Gain a comprehensive understanding of our data quality and flow ...

New

FocusKPI

As a Marketing Operations Analyst on the Marketing Operations & Technology team, you'll help share ... Data Governance and Management: Gain a comprehensive understanding of our data quality and flow ...

New

FocusKPI

Marketing Operations Analyst

Fort Wayne, IN · On-site

As a Marketing Operations Analyst on the Marketing Operations & Technology team, you'll help share ... Data Governance and Management: Gain a comprehensive understanding of our data quality and flow ...

FocusKPI

Marketing Operations Analyst

Terre Haute, IN · On-site

As a Marketing Operations Analyst on the Marketing Operations & Technology team, you'll help share ... Data Governance and Management: Gain a comprehensive understanding of our data quality and flow ...

FocusKPI

As a Marketing Operations Analyst on the Marketing Operations & Technology team, you'll help share ... Data Governance and Management: Gain a comprehensive understanding of our data quality and flow ...

New

FocusKPI

As a Marketing Operations Analyst on the Marketing Operations & Technology team, you'll help share ... Data Governance and Management: Gain a comprehensive understanding of our data quality and flow ...

New

FocusKPI

Marketing Operations Analyst

South Bend, IN · On-site

As a Marketing Operations Analyst on the Marketing Operations & Technology team, you'll help share ... Data Governance and Management: Gain a comprehensive understanding of our data quality and flow ...

FocusKPI

Marketing Operations Analyst

Hammond, IN · On-site

As a Marketing Operations Analyst on the Marketing Operations & Technology team, you'll help share ... Data Governance and Management: Gain a comprehensive understanding of our data quality and flow ...

FocusKPI

Marketing Operations Analyst

Evansville, IN · On-site

As a Marketing Operations Analyst on the Marketing Operations & Technology team, you'll help share ... Data Governance and Management: Gain a comprehensive understanding of our data quality and flow ...

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All JobsEmail Marketing Operations JobsEmail Marketing Operations Manager JobsEmail Marketing Operations Manager Jobs in Indiana

Email Marketing Operations Manager information

What is the difference between Email Marketing Operations Manager vs Email Marketing Specialist?

AspectEmail Marketing Operations ManagerEmail Marketing Specialist
ResponsibilitiesOversees email campaign workflows, manages automation, ensures technical setup, and optimizes email systems.Creates email content, designs campaigns, segments audiences, and analyzes campaign performance.
Required SkillsTechnical knowledge of email platforms, automation tools, data analysis, and project management.Copywriting, design skills, segmentation, and basic analytics.
CredentialsOften requires marketing certifications or technical training in email platforms.Marketing or communications degrees, with certifications like HubSpot or Mailchimp preferred.
Work EnvironmentTypically in marketing teams within digital agencies, e-commerce, or corporate marketing departments.

The Email Marketing Operations Manager focuses on managing the technical and operational aspects of email campaigns, ensuring systems run smoothly and efficiently. In contrast, the Email Marketing Specialist concentrates on content creation and campaign execution. Both roles often collaborate but serve different functions within email marketing strategies.

What are some common challenges faced by an Email Marketing Operations Manager when coordinating campaigns across multiple teams?

Email Marketing Operations Managers often face the challenge of aligning messaging, timelines, and data requirements across marketing, design, content, and IT teams. Coordinating these elements requires strong project management skills and clear communication to avoid delays or inconsistencies in campaigns. Additionally, ensuring compliance with data privacy regulations and maintaining list hygiene can add complexity, especially when managing multiple campaigns simultaneously. Proactively setting expectations, using collaborative tools, and establishing streamlined workflows can help mitigate these challenges.

What does an Email Marketing Operations Manager do?

An Email Marketing Operations Manager oversees the planning, execution, and optimization of email marketing campaigns. Their responsibilities include managing email lists, ensuring deliverability, analyzing campaign performance, and maintaining compliance with regulations like GDPR and CAN-SPAM. They work closely with marketing teams to create effective strategies, implement automation, and use analytics to improve engagement and conversion rates.

What are the key skills and qualifications needed to thrive as an Email Marketing Operations Manager, and why are they important?

To thrive as an Email Marketing Operations Manager, you need expertise in digital marketing strategies, campaign management, and a strong understanding of email compliance regulations, often supported by a degree in marketing or similar field. Familiarity with email marketing platforms (such as Salesforce Marketing Cloud, Mailchimp, or HubSpot), analytics tools, and CRM systems is typically required, along with certifications like HubSpot Email Marketing or Salesforce Certified Marketing Cloud Email Specialist. Strong project management, attention to detail, and effective communication skills help you excel in coordinating teams and optimizing campaign performance. These skills and qualifications are vital to drive engagement, maintain brand reputation, and achieve measurable business outcomes through targeted email campaigns.
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Email Marketing Operations Manager jobs near you

Marketing Operations Manager

CX Institutional LLC

Auburn, IN • On-site

Full-time

Re-posted 29 days ago

Job description

Purpose:

The Marketing Operations Manager implements Credent's marketing plan across Wealth Management and Advisor Solutions businesses. This role supports the firm's growth objectives through the execution of effective brand communication and targeted marketing initiatives. The Marketing Operations Manager is an execution-focused position requiring strong judgment, accountability, and the ability to independently identify and drive action items. This role is highly process-driven and is proactive in identifying opportunities to improve workflows and enhance output quality.

Job Responsibilities:

  • Execute quarterly strategic objectives set by Marketing Strategy Committee
  • Maintain brand consistency across Wealth Management and Advisor Solutions businesses
  • Execute client and advisor-focused marketing programs including collateral, events, and digital campaigns
  • Implement marketing action plans with measurable objectives and performance metrics
  • Streamline workflows to enhance productivity and efficiency across the team
  • Provide recommendations and insights based on internal observations and feedback
  • Manage content calendar and editorial strategy implementation
  • Oversee website enhancements that optimize conversion pathways
  • Support M&A communications and advisor transitions with appropriate messaging
  • Implement conference and micro-event programs and advisor marketing resources
  • Manage Credent's social media presence across LinkedIn, Facebook, and YouTube
  • Coordinate production and distribution of client-facing and advisor-facing video content
  • Maintain alignment between marketing initiatives and Credent's client experience
  • Monitor key performance indicators and provide routine reporting on key metrics
  • Maintain compliance across all marketing programs
  • Direct supervision of marketing specialists
  • Manage relationships with agencies and vendors
  • Guide advisors on marketing best practices and available resources
  • Oversee project timelines, budgets, and deliverables

Knowledge, Skills, and Abilities:

  • Strong project management skills with ability to prioritize competing demands
  • Experience with digital marketing platforms, analytics, and email marketing systems
  • Exceptional written and verbal communication skills
  • Knowledge of compliance requirements in financial services marketing
  • Experience supporting both retail and B2B marketing initiatives
  • Proactive work ethic with excellent organizational abilities
  • Collaborative approach to cross-functional initiatives
  • Attention to detail and consistent follow-through
  • Professional demeanor aligned with Credent's standards
  • Adaptability and commitment to continuous improvement

Education: Bachelor's Degree in Marketing, Communications, or related field or equivalent work experience

Experience: 5+ years Marketing experience in financial services or related field